高职应用写作课程行业岗位化教学理念

高职应用写作课程行业岗位化教学模式是一种＂以就业为导向,以增强行业岗位应用写作能力为目标,以行业岗位化应用写作基地为载体,以学校、行业联合办学为组织形式＂的高职应用写作教学新模式,能为社会培养所需的＂零距离＂上岗的应用写作人才。     

试论信息技术在应用写作教学中的运用

信息技术的快速发展,给应用写作这门课程的教学带来了机遇和挑战,面对这种新的情况,就要求教师要认真地研究和分析信息技术对应用写作教学的意义,及其所能够起到的作用,从而运用信息技术改革应用写作教学。     

论《全明散曲》所收散曲的体式及其特征

谢伯阳先生主编的<全明散曲>,展示了明代散曲的全貌,是目前收录明代散曲最全的集子.然而<全明散曲>中收录的明代散曲体式却鲜为人知,这里分三部分叙述:名称与分类;宫调与曲牌;用韵与语词,旨在揭示明代散曲体式的概貌.     

浅论夏丐尊写作教学观

夏丐尊先生是我国现代著名的语文教育家，其写作论著融理论性与实践性为一体。在夏丐尊先生的作文教学观中，他曾提出作文教学应培养学生人格；作文教学中应培养学生的能力，其中包括注重观察与思考生活的能力，训练学生触发的能力；为文时应树立读者意识；作文训练可从小品文入手等。通过分析夏丐尊先生的写作教学观，以期望对今天的写作教学有积极的指导意义。     

Internationalizing the Assessment Criteria to Build Cross-Cultural Competency

ABSTRACT

International business programs, universities with international students, and educators who seek to internationalize their teaching need to make informed decisions about teaching, testing, and assessment criteria. The infusion of American business curricula throughout the world as well as the need to train American business students for leadership roles in global contexts calls for teaching and assessment practices which explore a plurality of cognitive, affective and behavioral pedagogical strategies. This article considers traditional education and assessment in China in light of American educational practices currently used for assessment in business training. It explores how an understanding of modern Confucianist values can shape assessment choices in both American and overseas programs as an example of developing cross-cultural awareness. The authors call for an assessment process in business education which draws from a plurality of methods adapted to teaching, learning and testing for global awareness.     

新加坡华资银行的家族管理

传统华族文化对新加坡华资银行业至今仍有巨大影响的是家文化以及由之衍生的家族管理模式。出于权力情结及对职业经理人诚信、职业道德的担心,这种管理模式仍盛行于现存两大华资银行。本文简要分析了该模式在华资银行存在、发展、变化的原因。     

词块法与大学英语写作技能的相关性研究

研究证明,词块教学法与写作成绩之间存在积极的相关性。在大学英语写作教学中,应运用词块教学法,培养学生的词块意识,帮助学生牢固掌握词块,提高学生的写作技能。     

Performance of Ethical Mutual Funds in Spain: Sacrifice or Premium?

There is currently much debate in the economic literature about whether ethical investment involves a financial sacrifice or premium. One of the most common methods of testing this compares the financial performance of ethical investment funds with that of other funds not considered “socially responsible” or ethical. The majority of these research studies evaluate the performance of the ethical funds according to classic measures, whereby different financial markets, in different countries and for different periods of time serve as reference for evaluation. The ultimate conclusion of all of these studies is that there are no significant differences between the performance results of one type of funds and the other. In Spain, ethical investment funds are still an incipient sector of investment. To date, the Spanish market has not been included in any type of analysis of these characteristics. Therefore the main objective of this article is to compare the financial performance of ethical investment funds to that of other funds in the Spanish retail market. We propose the aggregate type of analysis as the Spanish ethical investment funds have experienced a weaker development in comparison to those of other developed countries. In the first step we suggest the financial performance to be compared by style analysis since the asset distribution of the Spanish Social Return Investment (SRI) funds differs from the European trend. In particular, we use the multifactor regression model with style benchmarks. We found that their financial performance is in all cases superior or similar to that achieved by the rest of the funds. In the second step, to achieve a more robust and homogeneous comparison, we used the bootstrap method, comparing ethical and non-ethical fund subsamples by homogeneous groups. No significant differences between these two types of funds have been found. Thus, if we assume the positive o neutral effect of ethical investment on investor utility in the retail Spanish market the financial and social performance (FSP) of ethical funds will be, in aggregate, superior to the FSP achieved by conventional funds. In conclusion, the financial performance of ethical mutual funds in Spain is no sacrifice.     

招贴广告文案的五度把握

招贴广告依靠两个重要元素来传达信息，由于招贴广告分布以及媒体的特点，造成广告与受众之间接触的瞬时性，因此需要让受众快速理解并记住表达广告主题的文案。文章从审美角度、阅读速度、文化程度、相关程度和可辨程度等五个方面提出一些个人观点。     

PAGES AS STAGES: A Performance Approach to Visitor Books

This article offers a contribution to the fields of tourist performance and language. By exploring a visitor book located at a heritage site in Jerusalem, Israel, it argues that texts produced by tourists can assume the semiotic status of performances. Consequently, tourists’ texts should not be viewed merely as instances of “discourse” or “language”, but also as organic parts of the aesthetic and semiotic aspects of tourism. The article describes four dimensions that establish the visitor book as a particular “stage”, and the texts therein as the tourists’ situated performances. Taken together, these dimensions constitute a model for the analysis of linguistic performance and for the semiotic interrelationship between stage and performance in tourism.