EFL写作中代词误用的认知分析

在EFL写作中出现人称代词视角转换混乱、指代不明、物主代词省略及忽略名词与代词的认知差异等现象,从认知语言学的相关理论来看,这是由于代词的使用受到认知方式的制约。教师应有的放矢地指导学生正确运用代词。     

Instrumental client relationship development among top-ranking service professionals

Informal client contact forms a crucial part of the daily routine of service professionals, in particular among top-ranking professionals working for consultancy and accountancy firms. In this paper, we investigate how 34 service professionals develop informal client contact, by studying their networking styles. Our study shows many similarities in informal client contact between two groups of service professionals grouped by gender, but we also found subtle differences in what we coin instrumental and expressive relations. Contrary to gender stereotypes, we found that female service professionals tended toward instrumental networking styles, using professionalism and distance and allowing the high quality of their work compensate for network deficits, contingent upon their clients’ gender. Male service professionals drew on expressive relations to develop emotional bonding with their male clients in particular, but nonetheless toward instrumental purposes. Our study contributes to service industries literature by theoretically and empirically establishing the different informal networking styles between top-ranking service professionals, and the role of emotional bonding in particular. In doing so, the paper helps to better understand the intricacies of informal client contact as a critical dimension of the professional services industry.     

浅谈修辞手法在英语写作中的运用

英语写作是一个学生英语综合素养的重要体现。一篇好的文章，除了追求思想深刻，内涵丰富，意境深远外，还应重视文辞。运用一定的具有英文特征的修辞手段，而且运用得好，会使语句生动从而增添语句亮点。因此，掌握一些一般常用修辞手段对于实现语句亮点也是非常必要的。善于根据表达的需要选择精妙的修辞，会使你的文章出奇出新，增色添彩。     

中原地区民间服饰刺绣的艺术风格研究

通过对中原地区民间刺绣的色彩、造型艺术和工艺技法的深入研究,展现了民间刺绣独特的色彩应用理论,夸张多变的造型和工艺上独到的艺术风格,为民间刺绣的现代应用指明方向。     

高职高专会展文案写作课程实施教学改革探索

会展业的发展对会展实用人才的需求越来越高,会展教育应适应行业需求培养复合应用型人才。通过对会展文案写作课程从教学理念、思路、方法等方面实施教学改革,将过去以文种类别体系为系统的课程改革为行动体系课程,有利于培养学生在会展企业的实际写作能力,提高教学效果。     

Managerial Problem-Solving Styles: A Cross-Cultural Study

ABSTRACT

The literature suggests that North American business-people differ from their Latin American counterparts with respect to specific behavioral traits. Our particular interest is in problem solving and in effecting changes in behavior to achieve better problem-solving capability. The purpose of the present study is to assess whether there are differences in problem-solving styles between two culturally different groups of managers registered in MBA Programs: Anglo American and Latin American. Using Kolb's (1984 2006) Learning Style Inventory, it was found that Anglo American managers tended to be relatively action-oriented, “Convergers” (they emphasize decision-making and use deductive reasoning), while Latin American managers tended to be reflection-oriented, “Assimilators” (they emphasize planning and like to create models in their analyses) in their problem-solving styles. The positive and negative aspects of each style are discussed and suggestions for improved decision-making are offered.

RESUMEN. La literatura sugiere que los empresarios norteamericanos difieren de sus contrapartes latinoamericanos, en lo que atañe a ciertos trazos comportamentales específicos. Nuestro interés particular se orienta a la solución de problemas e implementación de cambios comportamentales, con el propósito de adquirir habilidades específicas para la solución de problemas. El propósito de este estudio es evaluar si existen diferencias entre los estilos empleados para solucionar problemas entre diferentes grupos culturales de gerentes matriculados en Programas MBA angloamericanos y latinoamericanos. Usando el sistema de estilos de Kolb (1984 2006) denominado Learning Style Inventory, descubrimos que los gerentes angloamericanos tienden a orientarse con bastante frecuencia en la acción, los llamados ‘Convergentes’ (que hacen hincapié en la toma de decisiones y el uso del razonamiento deductivo), mientras que los gerentes latinoamericanos tienden a volcarse a la reflexión, los llamados ‘Asimiladores’ (que hacen hincapié enplanear y les gusta crear modelos en sus análisis), como característica de sus estilos para solucionar problemas. Discutimos los aspectos positivo y negativo de cada estilo, y hacemos sugerencias para mejorar la toma de decisión.

RESUMO. A literatura sugere que os homens de negócios norte-americanos diferem de seus colegas latino-americanos em traços comportamentais específicos. Nosso interesse particular recai sobre a resolução de problemas e a introdução de mudanças de comportamento para obter uma melhor capacidade de resolução de problemas. O objetivo deste estudo é avaliar se existem diferenças nos estilos de resolução de problemas de dois grupos culturalmente diferentes de gerentes matriculados em cursos de MBA: anglo-americanos e latino-americanos. Utilizando o inventário LSI (learning style inventory) de Kolb (1984 2006), constatou-se que os gerentes anglo-americanos tendiam a ser relativamente orientados para a ação, “convergentes” (eles enfatizam a tomada de decisões e o raciocínio dedutivo), enquanto os gerentes latinoamericanos tendiam a ser orientados para a reflexão, “assimiladores” (eles enfatizam o planejamento e gostam de criar modelos em suas análises) em seus estilos de resolução de problemas. Os aspectos positivos e negativos de cada estilo são discutidos, e sugestões para melhorar a tomada de decisões são oferecidas.     

马克思主义文艺思想的现实指引——六中全会决定和胡锦涛讲话理论溯源

党的十七届六中全会关于深化文化体制改革推动社会主义文化大发展大繁荣若干重大问题的决定，和胡锦涛总书记在中国文联第九次和中国作协第八次代表大会上的讲话，都从马克思主义文艺思想出发，在艺术实践规律的基础上提出并阐发了许多文艺理论的重大问题。而关于文艺家要承担历史责任、提倡文以载道、鼓励文艺原创、自觉抵制低俗之风等，都是当前深具实践意义与艺术学理意义的重大问题。如从理论与实际相结合的意义上加以深入领会，必然会有力推动社会主义文艺的大发展大繁荣的伟大战略目标的早日实现。     

高职校应用文写作教学存在的问题及对策

应用文写作是高职生的一项基本能力,但目前高职生的应用文写作能力普遍较差,改变这种现状,一方面要转变意识,提高对应用文写作这项基本能力重要性的认识;同时还要积极改进传统的教学方法,提高应用文写作教学的效果.     

大学生英语作文概念功能研究

对35篇我国大学生英语作文和2篇美国学生的作文样本的对比研究,表明我国大学生英语作文的共同特点是:物质过程和关系过程高频率出现,言语过程和行为过程缺失,应加强语场知识学习,提高运用语言的灵活性。     

供应链式虚拟经营对“牛鞭效应”的弱化分析

由于信息在供应链的各个企业中不对称,需求出现逐级的放大,产生"牛鞭效应"。在供应链中有选择的建立伙伴关系,采取供应链式虚拟经营有利于"牛鞭效应"的弱化。应认真筛选合作伙伴、加快信息的流通速度及采取VIM等方式来保证供应链式虚拟经营中信息渠道的通畅。