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排序方式: 共有755条查询结果,搜索用时 15 毫秒
61.
This article draws on the resource‐based view of the firm to investigate the mechanisms through which information technology (IT) impacts firm performance. Research suggests that the relationship between IT and firm performance may be both direct and indirect. In this study, a path model is tested that proposes a firm's IT infrastructure resources as having both a direct impact on organizational performance, as well as an indirect effect that is propagated through its impact on an intermediate organizational resource, a firm's logistics information system (LIS). The results suggest that positive firm performance may be derived directly from an organization's superior IT infrastructure, as well as indirectly, through its enabling impact on LIS's. These findings contribute to our understanding of the nature of the relationship between IT and firm performance by exploring the value of IT at both the process and organizational levels.  相似文献   
62.
Country of origin has been identified in the literature as an important cue that might be used by global marketers to influence consumers' valuation of the brand. Its effect on consumer perceptions, affect and behavioral intentions has been widely documented, based on consumer surveys and laboratory experiments. Despite this empirical evidence, we argue that country of origin is only one extrinsic cue among many extrinsic and intrinsic cues available to the consumer in a real purchase situation. Furthermore, in real life, consumers are likely to engage in some level of information search, which would further dilute the country of origin effect in the marketplace. Based on these arguments, we conclude that country of origin might not necessarily lead to a competitive (dis)advantage in terms of a price premium or discount. For a sample of products, we show that the objective product quality varies significantly by country of origin, and that these differences are consistent with extant research on country of origin effects on consumers' perceptions. After controlling for quality differences across brands, we demonstrate that marketers from different countries charge prices that are justified by differences in product quality. Price premiums or discounts are therefore explained by differences in product quality rather than the image effect produced by the country of origin cue.  相似文献   
63.
This study examines the performance implications of implementing generic competitive strategies, and whether the implementation of a combination competitive strategy yields an incremental performance benefit over a single generic competitive strategy using data from Ghana, a Sub-Saharan African economy implementing economic liberalization policies. Two types of singular generic competitive strategies are analyzed: cost-leadership and differentiation. Our findings from the overall sample provide support for the viability and profitability of implementing coherent generic competitive strategies — cost-leadership, differentiation, and the combination of the singular strategies. The results further indicate that firms implementing a combination strategy tend to experience substantial incremental performance benefits over those implementing only the cost-leadership strategy. However, the incremental performance benefits to firms implementing a combination strategy do not significantly differ from the performance of firms implementing only the differentiation strategy. Furthermore, firms that implement a coherent competitive strategy (combination, cost-leadership, or differentiation) tend to gain considerable incremental performance benefits over firms that are stuck-in-the-middle. Implications are discussed.  相似文献   
64.
服务贸易不同于货物贸易,服务贸易的比较优势、竞争优势也与货物贸易不同。服务贸易具有不可分离性、不可触知性、不可储存性等特点。服务贸易比较优势主要是以人力资本为基础。企业的长期发展,必须将比较优势转化为竞争优势。要加快国内服务业发展,进一步开放服务贸易市场,优化和升级我国国际服务贸易结构,提高整体竞争力。  相似文献   
65.
涉农企业竞争力评价的难点问题及解决途径   总被引:1,自引:0,他引:1  
涉农企业竞争力评价是政府、企业、金融机构和科教机构实现组织目标、提高决策质量的必然需求,现有涉农企业竞争力评价普遍存在评价对象认识困难、评价指标体系构建困难和评价指标权重确定困难三个难点问题,导致评价质量难以保证。本文在借鉴企业竞争力评价研究的一般理论和方法的基础上,以系统分析思想为指导,运用文献查阅、实地调研、比较研究等方法,重点分析指出了解决涉农企业竞争力评价三大研究难题、保证评价质量的有效途径。  相似文献   
66.
本文说明了相对于比较优势理论而言国家竞争优势理论的若干解释困难,重点阐述了存在于钻石模型四个要素中的矛盾和问题。通过对生产要素概念的扩展、让技术作为第四要素正式加入要素体系,建立了以自然资源、劳动力、资本和技术四项生产要素为支点的新钻石框架,力图解释国家竞争力的产生和强化机制及其与生产率提高和政府作用的直接关系。最后,结合我国经济的增长,讨论了针对新钻石框架四个支点的国家职能和政策含义。  相似文献   
67.
如何获取持续竞争优势是企业战略管理研究中不可回避的问题。20世纪末发展的企业能力理论试图弥补传统战略管理和竞争优势理论的不足,着重企业内部资源分析,阐述作为一种特殊资源的组织能力与企业持续竞争优势之间的关系。并通过对组织能力的性质和构成分析,说明组织学习与组织能力培养之间的内在理路。  相似文献   
68.
Excessive competitive imbalance holds the potential to render teams and, by extension, leagues inviable. The China Table Tennis Super League has languished in its attempt to catch on as a popular spectator sport in spite of the sport’s popularity as recreational activity. One of the primary reasons for the participation–spectatorship gap cited by officials is competitive imbalance. This research estimates a number of within-season balance measures, including the standard deviation of winning, concentration ratio, and Herfindahl–Hirschman Index. The results show that both the men’s and women’s leagues have been relatively balanced over time. Implications regarding competitive balance and other league policy considerations are explored.  相似文献   
69.
彭磊 《江苏商论》2012,(3):72-74
广告比稿是广告主选择广告公司及广告公司获取业务的重要方式。市场营销专业的广告学课程,应使学生具备从企业角度判断广告提案是否适合企业所需的能力,以及从广告公司角度做出能解决企业现实问题的广告提案的能力。广告学的实践教学采用比稿模拟的形式,有利于学生促进学生全面掌握广告学理论,也更符合市场营销专业的培养目标。  相似文献   
70.
    
This study investigates the comovement in stock indices among major developed markets, where Morgan Stanley Capital International (MSCI) indices are employed for the purposes of the study. We employ a model that accommodates multilateral international impacts on equity index movements. The empirical results reveal the existence of significant international transmission effects among these major world markets, both in terms of returns and volatility, and mostly in a positive direction. The U.S. market, as expected, is the leading market in the sense that it has the most pervasive and significant impact on all markets across continents. However, the U.S. market exhibits a different relationship with European markets from that with Asia-Pacific markets. The evidence also suggests that strong regional transmission effects exist. A further investigation using the extended model reveals that the linkages between U.S. and European markets are driven by positive global common forces and by negative international competitive effects. On the other hand, the U.S. and Asian markets are linked through positive global common forces and positive international contagion effects. The United States, Canada, and the U.K. are the three markets that still demonstrate contagion influence over countries outside its own region. The Asia-Pacific markets are more susceptible to contagion effects. Finally, it is interesting to find that Japanese market performance became more contagious toward other markets during the Asian financial crisis period.  相似文献   
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