Contrasting user generated videos versus brand generated videos in ecommerce

This empirical research (n = 177) compared the impact of user generated videos and brand generated videos on online shopper perceptions, attitudes and purchase intentions. The study was guided by the technology acceptance model. Source of videos was a between-subjects factor. The findings indicated that online shoppers did not differentiate between the two video sources when evaluating the perceived usefulness of the videos. Conversely, user generated videos had a significantly greater impact on attitude toward the ad and attitude toward the brand than brand generated videos. Further, there was no significant main effect of video source on shopper purchase intentions. Theoretical and practical implications are discussed.     

浅析电子喷油器常用的检测方法

气车电控汽油喷射系统已经成为汽油车的标准配置。文章介绍了电子喷油器的常见故障、产生的原因及检测方法。     

电子监管码推行一波三折

电子监管码是一种新产品质量追溯手段,利用电子监管码可供消费者进行真假与质量查询,可供政府进行打假,可供企业了解市场供求状况,尽管电子监管码有如此众多的好处,但在推行过程中却面临着许多问题,文中对此作了简要分析。     

社交网站中网络口碑对消费者团购意愿的影响——考虑品牌信任的中介作用

分析了社交网站中的网络口碑对消费者团购意愿的影响,并探讨了品牌信任对上述影响的中介作用。基于对304位有网络团购经验的高校学生的深度访谈和问卷调查,运用因子分析、相关分析以及结构方程模型等方法,对相关假设进行了实证分析。结果表明:社交网站网络口碑的数量、质量和时效性与消费者团购意愿之间存在显著、正向且直接的影响关系,品牌信任在二者之间发挥部分中介效应。     

Role of gender differences on individuals’ responses to electronic word-of-mouth in social interactions

Considering the significant effects of electronic Word-of-Mouth (eWOM), this research explores how individuals respond to eWOM and whether gender differences exist in their perceptions. To do so, by employing the perspective of social interactions, we examine the proposed relationships are different between genders. We collected data using a survey and tested the hypotheses via path analysis. The results indicate that, gender differences were found specific to search effort, product involvement, and information credibility. Women with strong online ties had a tendency to be more involved in the product information and to find the information more credible. In addition, when women had an increased search effort, they were more likely to have intention spread eWOM. This research provides insights to further research related to gender differences in eWOM by discussing implications for research and practice.     

NYSE execution quality subsequent to migration to hybrid

In October 2006, the NYSE began rolling-out phase three of a four-phase plan initiate its new Hybrid trading mechanism. The results show that this new trading platform introduced a much larger proportion of electronic transactions relative to floor auction transactions. This migration to electronic transactions is further evidenced by a mirror shift in price discovery from floor trades to trades marked for automatic electronic execution. In addition, the move to Hybrid trading introduced a significant decrease in inventory control costs, as well as a noticeable increase in trade persistence. Finally, the new trading platform has increased the speed with which orders are met, and has also decreased the proportion of executed shares which receive price improvement.

论大学图书馆电子阅览室建设

信息时代的发展,对我国大学图书馆的发展提出了更高的要求,大学图书馆的管理者需着手建立电子阅览室,在规划中要遵循渐进性、先进性、可扩展性原则,重视技术人才的培养,做好电子阅览室的宣传、管理工作。     

A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms

Online retail platforms significantly impact consumers' purchasing decisions. Satisfaction, purchase intent, and repeat online shopping drive the platform's purchasing decisions. In contrast, individuals do not purchase products due to dissatisfaction and lack of purchasing intent. It will cause hesitation and spread negative feedback to influence online consumer behaviors. This research proposes a conceptual model incorporating the Status Quo Bias (SQB) and the Negative Online Purchase Decision-Making Process (NOPDMP) to suggest a new framework for evaluating the maintained consumer behavior of online shopping platforms. The questionnaires following the proposed conceptual model were collected from the sample data from participants of 384 experienced respondents using online shopping platforms. Data were analyzed for the causal relationship using Structural Equation Model. The implications of the assessment framework that incorporates the influence of negative factors can weigh the decision to purchase products and improve and reduce shopping cart abandonment on e-commerce platforms. This framework can also describe instances of negative perspectives regarding incentive alignments with actual behaviors.     

Website quality and users' intention to use digital libraries: Examining users’ attitudes,online co-creation experiences,and eWOM

This research aims to examine how the website quality affects the intention of digital library users to use the website by considering factors of user's attitudes, online co-creation experiences, and electronic word-of-mouth. The statistical population of the research is composed of the users of Astan Qods Razavi digital library, which is one of the oldest digital libraries in Iran. Data was collected from 402 participants who use the library and analyzed in SPSS and PLS softwares. Construct validity was assessed and confirmed using convergent validity and divergent validity. Data reliability was assessed and confirmed using Cronbach's alpha and composite reliability. The research confirms that website quality affects the attitudes of users towards the website and their intention to participate in online co-creation and eWOM. The effects of user's attitudes to the online co-creation experience, eWOM, and intention to use the library, as well as the effects of the online co-creation experience and eWOM on the intention to use the digital library were also confirmed. Considering the results of the research, it is recommended to digital libraries to provide an efficient user-friendly website designed to increase user participation and establish close contact with them and in this way increase their intention to use digital library services.     

电子商务对贸易发展影响的机制研究

电子商务的兴起对国内外贸易产生了重大影响,传统贸易的组织、业态和经营方式都受到冲击,新的电子商务模式则欣欣向荣。电子商务为什么会对贸易产生颠覆性的影响,它是通过怎样的机理和传导机制改变零售业、批发业和国际贸易的,文章对此进行了研究,从六个方面分析了电子商务对贸易发展的影响机制,并据此引申出电子商务导致的贸易理论创新。