SET协议在应用中的问题研究

本文在分析SET协议体系结构的基础上,针对其应用于电子支付过程所存在的问题,提出了改进的方法和意见,以便SET协议能更加适合我国电子商务的支付过程。     

电子病历的商务模式探讨

文章从分析我国电子病历（EMR）的发展现状入手,指出电子病历将是医院信息系统（HIS）的未来发展方向。针对电子病历的医疗电子商务,提出了“EMR数据库模式”。同时对模式运营中存在的若干关键问题提出了解决办法。     

清代榷关税收制度述论——以赣关考察为中心

清政府为保证赣关关税的征收,力图从制度约束和考核检查等方面予以加强,以确保国家对榷关的切实控制和榷关功能的正常执行.这些税收制度维持了赣关的运转,也取得了一定的效果.通过对清代赣关税收制度的个案考察,可以得到两个较为宏观的结论:一是推行"恤商"政策、保护商品流通是清政府的基本立场,二是正是像赣关这样的分布在全国各地的榷关,对于清代专制主义中央集权统治的地方控制,具有重要意义.     

电子商务调查系统中的模糊综合评价应用

电子商务调查系统是基于Web界面的跨平台应用系统,能向Internet用户提供交互式、个性化的问卷调查服务。本文采用模糊综合评价方法进行在线调查评价,是企业营销、推广产品化服务、了解客户需求方面的重要手段,也是网络互动的功能之一。对于企业的发展具有重要的参考价值。     

Online Purchase Paths and Conversion Dynamics across Multiple Websites

Low transportation costs online allow shoppers to visit multiple e-commerce sites for a purchase decision. This research investigates online shoppers’ visit and purchase behaviors across competing websites. To consider that shoppers’ longitudinal cross-site visit data may consist of several unobserved shopping episodes, we propose a modeling approach to probabilistically clustering and relating online visits to latent shopping episodes, based on the temporal patterns of the visit events. The inferences are then used to examine shoppers’ visit-to-purchase behavior across websites. Using Internet clickstream data on individual-level browsing and transaction records at major air travel sites, we find that online shoppers’ cross-site visit patterns tend to be clustered and the purchase propensity is significantly higher at later visits within a visit cluster, compared to earlier visits. As our results suggest the possibility that visit clusters can serve as a reasonable proxy for shopping episodes, we look further into shoppers’ website choice and purchase behaviors within a cluster. We discuss how the cluster-based analysis can help managers tailor online marketing and advertising strategies based on shoppers’ cross-site visit and purchase patterns.     

Determinants of Intra-GCC Food Trade

Using panel data for six Gulf Cooperation Council (GCC) countries from 1995–2014, we assess the impacts of several major economic variables on intra-GCC food exports, and on GCC food exports to the world. The GCC customs union had minimal impact on intra-GCC food exports, but occasioned a significant reduction in GCC food exports. Unlike GCC food exports, intra-GCC food exports occurred among countries with similar relative factor endowments, in agreement with the Linder Hypothesis. Rising incomes and exchange rates played significant roles in both intra-GCC food exports and GCC food exports, while distance has lost its once-dominant role.     

Trends and Future Directions in Online Marketing Research

Over the last decade, the increased adoption of the Internet in public life as well as in developing businesses has led to a phenomenal rise in academic research on online marketing. This article is set to extensively review scholarly articles appearing from 2000 to 2014 on the topic from 10 top-tier academic journals to understand the research trends in the domain. A literature review has reported eight major subjective categories with an analysis of online marketing effectiveness framework. This review found three most significant subject categories: (1) online marketing issues; (2) Internet usage, perception, and attitude; and (3) online shopping and e-commerce. Additionally, some new online marketing research topics such as word-of-mouth, user-generated content, and social network are also highlighted. Finally, a selection of research topics that got the maximum attention of researchers is presented along with discussion of the future research directions in the online marketing space.     

A fuzzy comprehensive evaluation algorithm for analyzing electronic word-of-mouth

This study evaluates tourism experiences shared through electronic word-of-mouth (eWOM) across four Chinese attractions. The objective is to develop a framework for evaluating eWOM by constructing an indicator system and implementing an analytic hierarchy process with the use of a fuzzy comprehensive evaluation algorithm. This framework is achieved by mapping more than 6000 websites related to Chinese tourism attractions and filtering over 200,000 useful reviews to measure service performance. Results indicate that ecological–biological attractions failed to make tourists feel “very satisfied” in various aspects, such as overall evaluation, infrastructure, traffic, natural environment, and social environment. Overall, the study contributes by presenting a framework that can be adopted by tourism researchers and industry practitioners to understand tourist preferences and evaluate service performance to improve service quality.     

Analysing reviews in the Web 2.0: Small and medium hotels in Portugal

This study presents a characterisation of online reviews for small and medium hotels (SMH) in Portugal. We collected and analysed 1500 online reviews from 50 SMH. The findings show that room, staff and location were the concepts most frequently appeared in the reviews, with cleanliness, friendliness, helpfulness, and centrality of position the terms most frequently used to qualify the concepts. This study points out the main features which SMH managers should prioritize.     

EDA技术在电子类课程中的应用

EDA技术已逐渐成为现代电子系统设计的主要手段。本文结合高校电子类课程教学及实验的特点,对在电子类课程的教学中引入EDA技术,进行教学改革做了一些探讨。