对电子商务课程多元学习评价的探索与实践

在分析电子商务课程特点的基础上,论证了电子商务课程开展多元学习评价的必要性,并结合笔者教学实践,对电子商务课程如何开展多元学习评价进行了探讨。     

新中国成立70年浙江省对外贸易发展的历程、特征、启示与展望

新中国成立70年来,浙江省对外贸易伴随着共和国的发展不断成长,从无到有,从小到大,从弱到强,在经济社会发展中的战略地位和作用持续增强。这期间,浙江省对外贸易在进出口商品结构、贸易方式、市场主体、贸易伙伴、业态发展等多个方面,均实现了历史性跨越。课题组以海关统计数据为基础,详细梳理分析了新中国成立以来浙江省对外贸易发展的主要历程以及特征,并结合当前日益严峻复杂的国际形势和经济全球化带来的挑战与机遇,提出进一步深化改革,大力发展实体经济,推动高质量发展、高水平开放的政策建议。     

How Online Product Reviews Affect Retail Sales: A Meta-analysis

A growing body of research has emerged on online product reviews and their ability to elicit performance outcomes desired by retailers; yet, a common understanding of the performance implications of online product reviews has eluded us. Scholars continue to navigate an array of studies assessing different design elements of online product reviews, and various research settings and data sources. We undertake a meta-analysis of 26 empirical studies yielding 443 sales elasticities to examine how these variables relate to retail sales. Building on well-established meta-analytical methods, we address the following questions: How does review valence influence the elasticity of retailer sales? What about review volume? For which product types and usage situations do online product reviews have a greater impact on retailer sales elasticity? Which types of online reviewers and websites exert the greatest influence on retailer sales elasticity? Our study answers these important questions and provides a much needed quantitative synthesis of this burgeoning stream of research.     

中美电子支付服务争端案及其启示

2010年9月,美国提起世贸组织磋商请求,指控中国与电子支付服务有关的措施违反其在《服务贸易总协定》（以下简称《总协定》）中的具体承诺。专家组报告公布后,中方没有上诉。2012年8月,争端解决机制采纳该报告。根据中美协议,2013年7月底以前,中方将执行相关裁决。本文拟对该案①进行述评,并分析其启示。     

Site Selection Using Hybrid Analytical Hierarchy Processing: Evidence from Taiwanese Electronics Assembly Firms in China

An upswing in labor costs and currency appreciation during the 1980s caused Asian countries and economic entities such as Hong Kong, Japan, and Taiwan to search for new manufacturing sites to obtain lower manufacturing costs. China, with its huge, rapidly growing market, was one of the main options for these Asian economic dynamos. How to find an appropriate method to evaluate an optimum place for a factory setup in China is essential to an enterprise. Analytical hierarchy processing (AHP) is a method to solve complex multicriteria decision problems. However, to make decisions based only on AHP results is not sufficiently reliable, especially when the results are too close to be precisely determined. To strengthen AHP analysis, we propose a “hybrid AHP” method. This method computes an error band (EB) of final AHP scores using its 95% Confidence Interval to estimate AHP score error and calculates EB combined with a “bootstrap” to mitigate expert pectoral bias. Based on our methods, our decision rule is “maximized AHP score and minimized EB.” To verify our methods, we took Taiwanese electronic assembly manufacturers selecting manufacturing sites in China as a case study. Our research found that Eastern China has a relatively higher consensus of preference for establishing their manufacturing sites.     

浅谈会计电算化与企业管理

在日益发达的信息技术条件下,利用会计电算化来实现企业的高效管理,提升企业的现代化管理水平,从而达到提高企业经济效益的水平,是企业始终追寻的目标。随着企业不停的发展壮大,企业日常经济活动越加频繁与复杂化。会计电算化的重要性在企业的集中管理中凸显了出来。为此,需要我们对会计电算化对企业管理的影响进行研究。     

Electronic Kiosks in Retail Service Delivery

Abstract

In-store interactive kiosks using Internet technology represent a channel within a channel in many retail and service settings. They offer wide-ranging informational, transactional and promotional benefits, as well as contributing to customer relationship management. Widespread adoption by customers is, however, required to realize their full potential. Drawing upon the diffusion of innovations and technology acceptance models, two empirical studies are reported, one using a kiosk prototype, the other an in-store trial system. In both cases, a model was able to predict around 50% of intention to use. Implications for retail strategy, positioning within stores, facility promotion and system design are discussed.     

Controlled infection! Spreading the brand message through viral marketing

Viral marketing uses electronic communications to trigger brand messages throughout a widespread network of buyers. The process is often portrayed as a random ground-up phenomenon over which marketers have little control. But an examination of successful viral marketing cases identifies a number of strategies underpinning this chaotic phenomenon, providing insight into how marketers can use it to position their brands, change their image, and increase adoption rates. Successful viral marketing campaigns are comprised of an engaging message that involves imagination, fun and intrigue, encourages ease of use and visibility, targets credible sources, and leverages combinations of technology.     

Contagion effects of electronic commerce diffusion: Perspective from network analysis of industrial structure

This study presents a quantitative method for investigating the diffusion of e-commerce adoption using social network analysis methodologies. The contagion effects on innovation diffusion are examined by two different social network models: the cohesion model, which is based on diffusion by direct communication, and the structural equivalence model, which is based on diffusion by similarity of network position. This study then empirically examines a sample of e-commerce diffusion taken from the Taiwan's industrial structure in 2001. The analytical results show that e-commerce diffusion among firms in Taiwan exhibits both contagion effects, but that the mimetic behavior is predicted better by network position than by interactions with others.     

基于单片机控制的汽车点火装置的设计思路

大多数汽车价格昂贵的一个原因就是它的电控系统价格较高，文章基于找出一种方法使得汽车电控系统价格降低的目的，提出了一种基于单片机控制的发动机电子控制单元的设计思路。