The repeat travel market for Taiwan: A multi-stage segmentation approach

Despite the importance of market segmentation, the growth of the travel and tourism industry in Taiwan, and the repeat travel phenomenon in tourism, relatively few studies have examined the behavior of repeat travelers in the East Asia region. The present study was designed to fill this gap. This exploratory study applied multistage segmentation in the context of repeat travel behavior to Taiwan. It examined the socio-demographic profile, trip characteristics and expenditures of Taiwan inbound repeat travelers. The results indicated that nationality, income, type of travel arrangements and information search behavior significantly affected repeat travel behavior. In terms of travel expenditures, males spent significantly more than females. Those travelers between 40 and 60 years old tended to spend the most when they visited Taiwan compared to other groups. Chinese travelers were most likely to have traveled to Taiwan more than once among all nationalities compared in this study. Those from Korea and Japan spent the most money among all nationality groups. This study provided several significant implications for the marketers of tourism in Taiwan.     

How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness

This research empirically tests the combined effect of anticipated pride, anticipated guilt, and environmental consciousness in parallel to the Theory of Planned Behavior's main components on green purchase intention. For the first time, it also explores the interaction of environmental consciousness, anticipated pride, anticipated guilt, and attitude, respectively, on green purchase intention. Analysis of 304 responses collected from consumers in the United Arab Emirates revealed that environmental consciousness, attitude towards green products, anticipated pride, and anticipated guilt positively influence the intention to purchase green products, but not perceived behavioral control and subjective norms. Interestingly, anticipated pride increases green purchase intention under low level of environmental consciousness, while anticipated guilt decreases purchase intention. In contrast, anticipated guilt positively influences green purchase intention under high environmental consciousness, while anticipated pride does not. This study extends current knowledge related to green purchase behavior and provides a nuanced understanding of the influence of anticipated emotions. It also provides practical implications for marketers in the Middle East to formulate effective strategies to stimulate green products consumption.     

国际贸易理论的新发展与东亚实践

企业活动的国际化在东亚日渐形成的国际分工体制中是个极其重要的关键因素,探索其为何要走向国际化,对我国参与国际分工、特别是积极实施"走出去"战略,显然具有适时和现实的实践意义.在当前分工最活跃的东亚地区,这些理论的新发展正在被实践所证实.     

电子商务环境下中小企业物流运作存在的问题与对策

中小企业在我国国民经济中占有重要的地位,而电子商务作为一种新的经济运作方式是中小企业发展的必由之路.物流服务于商流,是实现“以顾客为中心“理念的根本保证,没有现代化的物流,就无法实现真正的电子商务.本文在详细分析了电子商务环境下中小企业物流运作存在的问题基础上,提出了中小企业物流发展的对策.     

东亚货币合作可行性的经济数据检验——基于OCA理论的分析

在最优货币区理论构筑的分析框架下,东亚区域在经济开放度、出口产品结构相似性、经济冲击对称性方面达到了OCA理论的标准,而在生产要素的流动性、金融市场一体化等方面距离最优货币区的标准尚有差距,但是这种差距正在缩小。通货膨胀相似性方面东亚整体虽未满足OCA标准的要求,但是有次区域已经符合这一标准。考虑到最优货币区标准的内生性,而且大量文献通过对东亚地区进行分组并采用不同的研究方法,证明东亚地区存在形成最优货币区的潜力,因而对次区域的货币合作可行性分析依然乐观。     

Gaining legitimacy through hiring local workforce at a premium: The case of MNEs in the United Arab Emirates

This study examines the process and outcomes of cultivating external legitimacy through the employment of host country nationals by multinational enterprises’ (MNEs) affiliates in the United Arab Emirates. It builds on the literatures of both institutional theory and legitimacy. Analysis of data obtained from 48 managers of MNE's affiliates located in the UAE shows that in sectors where the employment of host country nationals is almost taken for granted such as in banking, MNEs are driven by a sense of appropriateness and social legitimacy. In contrast, in sectors where the employment level of UAE nationals is almost nonexistent, those MNEs engaging in localization are driven by the logic of economic efficiency and tend to employ nationals in order to extract rent from the government. The authors discuss the results and their managerial and policy implications.     

Lebanon: From cataclysm to opportunity—Crisis management lessons for MNCs in the tourism sector of the Middle East

Lebanon is a complex country of extraordinary promise; often thrust into crisis, including recent military assaults, terrorist attacks and bombings. The authors share findings from a longitudinal field-study of the evolving political and business climate of Lebanon, emphasizing a particular MNC that is thriving amidst social, ideological and political conflicts. A synthesis of primary and secondary data revealed the InterContinental Phoenicia hotel as a model institution in the face of extreme crisis. Key managerial insights that can be helpful to investors, MNCs and managers in the Middle East and other places subjected to similarly extreme conditions are shared.     

丹凤县铁树沟铜矿矿床成因及找矿标志

铁树沟铜矿床是近年来在东秦岭地区铜找矿的新突破。以矿区地质为切入点,深入分析了矿床地质构造、含矿围岩蚀变、矿石特征、矿床成因、控矿因素和矿化富集规律等方面,从而提出了铁树沟铜矿矿床成因为岩浆期后含矿气水热液交代围岩而成的矽卡岩型铁铜矿床,并总结了找矿标志。     

卫生检疫的创始原因和发展进程

通过考证卫生检疫创始的原因和发展进程,得出检疫起源于中世纪黑死病时期,并且欧洲社会、经济、宗教、神学等方面因素的综合作用,促进了卫生检疫的产生;检疫的场所在历史上经过了多次变迁,其称谓也随着历史的发展而有所变化。卫生检疫的内容和制度随着历史发展和社会需要逐渐完善,时至今日,海港检疫已成为世界通用的检疫方式。     

西方对外直接投资理论的演进及评述

对外直接投资反映了一个经济体中某一居民实体(直接投资者)在另一经济体的某一企业(直接投资企业)中获得永久利益的目的,同时这种永久利益意味着直接投资者和直接投资企业之间存在着一种长期的关系以及对该企业的管理产生了重大影响。西方学者对该问题的研究主要按照三条路径演进:渐进的演化路径、间断的演化路径和经过临界点的演化路径。本文主要将西方对外直接投资理论中目前引用率较高的观点分别按照其演进方式进行归纳、介绍和评价,认为有必要在学习西方对外直接投资理论的基础上,结合我国的经济实践,建立适合中国国情的对外直接投资理论。