烷基酚聚氧乙烯醚应用在纺织品中对环境的影响

列举了APEO在纺织品中的一些应用和检测纺织品中其含量的检测方法。阐述了应用在纺织品中的APEO对环境的影响,并提出一些应对及补救措施。     

多媒体在大学英语教学中的利与弊

随着计算机技术的发展,多媒体教学已经逐步取代了传统的教学方式。多媒体英语教学为提高大学英语教学质量、培养实用型人才提供了有利条件,但同时也存在一些弊端。深入探讨多媒体教学方法,对提高大学生英语水平具有重要意义。     

Antecedents of mobile payment loyalty: An extended perspective of perceived value and information system success model

Drawing on the information system success model and perceived value theory, we develop a research model to examine factors that may affect user satisfaction and loyalty of mobile payment platforms. Empirical data was collected from users using Alipay and WeChat Pay in China, and a total of 410 valid responses were gathered for data analysis. The results show that the multi-dimensional formative perceived value including benefits and sacrifice is important determinant of mobile payment user satisfaction and loyalty. The three benefit dimensions of functional value, experiential value and social value are more important value components than the two sacrifice dimensions of risk and cost, and experiential value is the dominant component of mobile payment users' value perception. As for the antecedents of perceived value, system quality and service quality mainly affect perceived benefits, while information quality has a greater impact on risk. The research results provide the contribution of specific value dimensions to users' perceived value and the impact of quality characteristics on specific perceived value for mobile payment platform providers, thus helping them to adopt effective strategies to strengthen market competitiveness and retain existing users.     

On linking the perceived values of mobile shopping apps,customer well-being,and customer citizenship behavior: Moderating role of customer intimacy

Marketing studies that seek to determine the drivers of Customer Citizenship Behavior (CCB) are still relatively rare, especially for its multi-faceted relationship with perceived values in the context of online transactions. This study seeks to bridge this research gap by exploring the relationship between the perceived values of mobile shopping applications (MSApps) and CCB through perceived well-being based upon the social exchange theory. This study also makes another original contribution by investigating the moderating role of customer intimacy. A quantitative approach was adopted by collecting data through a web survey and then applying structural equation modelling, as well as cluster and multigroup analyses to test the proposed hypotheses. Perceived values were found to influence consumer well-being, thus predicting CCB, with consumer intimacy playing a significant moderating role in this relationship. This study is one of a few seeking to verify the drivers of CCB for MSApps, and it is the first of its kind to investigate consumer intimacy as a moderating factor. The findings will prove useful to providers of MSApps and retailers.     

The Visual Representation of Border Tourism: Demilitarized Zone (DMZ) and Dokdo in South Korea

The demilitarized zone (DMZ) and Dokdo mark South Korea borders with North Korea and Japan respectively. Each borderland is a socially constructed symbolic cultural landscape shaped in part by tourism. In this study, a sample of 2202 online images was inspected using content‐semiotic analysis to understand how visual representation of border tourism works. It was found that visitors via social media and government censorship play major roles in constructing representations of (i) alienated borders with iconic war heritage attractions at the DMZ and (ii) an alienated and isolated Dokdo. Both borders highlight patriotic/nationalistic ‘flagging’ and the gaze across. Copyright © 2013 John Wiley & Sons, Ltd.     

抓好速度耐力,突出强度,提高密度——高校中长跑训练方式之谈

高校进行中长跑训练是高校办高水平运动队的产物,运动员以在校大学生为主,运动员一边学习一边训练,属于＂边学边训性＂,运动训练具有较强的业余性。这一特点决定了高校运动队不能采用专业队的训练方法和标准,而应立足于自身的现实条件,去寻找适合自己的训练方法。高校中长跑项目的教学、训练应结合高校体育教育的特点,抓好速度耐力,突出专项,突出强度,提高密度,对运动员运动成绩的提高效果比较理想。     

市场营销调研课程实践教学方法的设计与探索

实践教学是高等院校培养学生就业能力的重要手段。课程实践教学是整个实践教学体系中重要的组成部分。市场营销是社会科学类专业,探索该专业的课程实践教学显得意义重大,并且有较强的可行性。《市场营销调研》是营销专业的主干课程之一,根据对课程理论体系的内在逻辑性和市场营销调研项目实际执行程序的分析,设计了包含理论教学模块和实践教学模块的市场营销调研课程实践教学系统,构建了符合客观实际的成系统、逻辑性强的实践教学方法。     

对财务会计报表审核方法的探讨

现代市场经济的快速发展,提高了对我国企业各项管理工作的要求.税务工作、企业经营导向的制定等工作也对企业财务信息管理与审核提出了更高的要求.本文归纳、总结了财务会计报表的审核方法和内容,旨在帮助财务会计报表的填制者有效的开展报表的自我审核工作,及时发现问题并予以改正,从而提高财务会计报表效率.     

全球经济危机对我国进出口贸易的影响——基于多参数平滑法的定量分析

选取2000-2010年我国进出口的月度数据,运用多参数平滑方法,分析了全球经济危机对我国进出口贸易的影响。定量分析显示全球经济危机使我国2009年和2010年对外出口规模减少额超过10000亿美元,进口规模减少额超过6000亿美元,影响十分巨大,危机开始时对一般贸易的影响超过对进出口的整体影响。随着我国政府实施扩张性的财政政策和货币政策的效果逐渐显现,世界经济逐步回暖,全球经济危机对我国进出口的影响逐渐减少。进一步的研究显示:危机使得我国对欧盟进出口的影响超过了对美国进出口的影响;对欧美地区出口的影响超过进口的影响;对我国不同地区进出口的影响是从东到西影响强度逐步减弱,对外开放程度越高的地区受到的影响越显著,能够充分发挥比较优势的产品或行业受到全球经济危机负面影响的程度较小。     

Cultural Ecosystem Services (CES) in landscapes with a tourist vocation: Mapping and modeling the physical landscape components that bring benefits to people in a mountain tourist destination in southeastern Brazil

Mapping and modeling non-material benefits such as scenic beauty, heritage, leisure and its associated subjective dimensions raise numerous challenges. There is thus the need to forge new methodological approaches in order to include people's preferences into tourism planning and management. This work presents a spatially explicit modeling approach to assess and map Cultural Ecosystem Services (CES) in landscapes with a tourist vocation. The results show that landscape users (local residents, entrepreneurs and tourists) prefer land covers such as rocky outcrops and Atlantic Forest, which are associated with CES such as aesthetics and recreation/ecotourism. Our results also show that Araucaria and Atlantic Forest are associated to CES hotspots with high degree of multifunctionality. The method we propose likely contributes to advancing the modeling of CES based on the preferences of landscape users. This method can be applied for better management and spatial planning of tourist destinations.