关于发展我国西部乡村休闲旅游的思考

乡村休闲旅游是乡村旅游新的增长点,我国西部地区具有发展乡村休闲旅游的优越条件,面临着极其难得的机遇.今后,要切实转变观念.加强宏观调控,挖掘文化内涵,提升产品文化品位;加强环境保护,展示原真性乡土风情和田园诗韵;在创新游悠上做文章.在特色休闲上下功夫;确立"以中低端市场为主.兼顾高端市场"的市场定位和"突出特色性,兼顾综合性"的产品功能定位,充分满足游客体验性、参与性、文化性和特色性的休闲要求.     

旅行社信息化建设中的业务流程重组问题探索

我国旅行社信息化建设成绩显著，在此基础上本文提出了旅行社业务流程重组的必要性，并分析了影响旅行社业务流程重组成功的因素，借鉴中青旅、金棕榈旅行社业务流程重组的实践，以现代信息技术为支持平台，对信息化条件下旅行社业务流程进行了探讨，提出了建立业务与财务一体化的旅行社业务新流程。     

基于要素细分的旅行社产品创新探讨

我国旅行社行业长期以来为价格竞争所困扰,其中旅行社产品同质化是重要的影响因素,因此探讨旅行社产品创新问题不仅具有重要的理论意义,而且具有重要的现实意义.将旅行社产品细分为旅游供应商产品,产品组织、直接服务、销售和品牌等要素,并分别对其创新做了探讨,从而推动了这一领域研究的深入.     

Geographical consciousness and tourism experience

Scholars of many persuasions have recognized the experiential features of geography, such as the consciousness arising from the spatial and temporal bonds between people and places. Until recently, however, tourism researchers have largely overlooked those features. In partial response to this omission, this article presents a phenomenological exploration of leisure tourism experience. By describing the lived experiences of Canadian tourists traveling to and within China on two separate package tours, this article discusses if and how geographical consciousness influences the tourists’ experiences. Its main purpose is to provide insights for research and application.     

Perceived importance of selected product information sources in two time periods by United States and West German consumers

Perceived use of different types of information sources in the purchase of a major durable good is investigated in two countries (West Germany and the U.S.), two age groups (under 35, 35 and over), and two time periods (1970 and 1976). A logit model is constructed to allow probabilistic conclusions about the relationships among time, country, and age as explanatory variables and information source types as response variables. Product testing is found to increase in importance between time periods in both countries and to have the highest probability of use in combination with peer group as a source. Advertising has twice the probability of perceived use in the U.S. as in West Germany, and probability of use has not changed between years. Age is found not to be significant in perceived importance of sources.     

高校学籍管理实践与探索

学籍管理是高校学生教务管理的一项常规工作。我国高校学籍管理工作经历的三个发展过阶段,实施电子注册是推进高校学籍管理改革的必要举措。本文针对高校学籍管理的现状和面临的主要问题进行分析探讨,并结合相关的工作实践,提出推进高校学籍管理现代化和制度化建设的对策。     

不同群体入境游客对我国旅游城市认知研究

本文利用我国6大热点旅游城市入境游客人次,通过实地的游客问卷调查,分析了不同客源群入境游客对我国旅游城市的认知情况,发现入境游客对我国六大旅游城市的总体认知程度排序为:北京、上海、西安、广州、桂林、昆明。各个不同客源群对6大热点旅游城市的认知情况有一定的差别,政治、经济和区位因素对于游客对旅游城市的认知的影响很大。最后,文章指出了发展我国入境旅游应注意的问题,并提出相应的对策和建议。     

Market effects of regional high-speed trains on the Svealand line

When the Svealand line in Sweden opened in 1997, it replaced an older railway line between Eskilstuna and Stockholm (a distance of 115 km). Service on the Svealand line is operated with regional high-speed trains. In a case study of the effects of regional high-speed train services, changes in knowledge, valuations and travel behaviour have been analysed. The Svealand line has sparked an increase in regional rail travel of up to seven times compared to the old railway between Eskilstuna and Stockholm. Additionally, the market share has risen from 6% to 30%. Travelling times are valued highly and motorists, particularly, place great value on the high-speed train mode of transport.A general conclusion is that regional high-speed train services have had a major impact on the travel market and on travel behaviour. The improved accessibility to Stockholm, in particular, is especially noticeable among residents living close to the railway stations.     

纵横任我生意活泼——罗汝芳对“狂禅”的整合与改造

泰州学派被称为“狂禅”.罗汝芳对“狂禅”的整合与改造是重要的环节.他主张纵横任我,生意活泼,将活泼泼的生命存在的冲动置于审美心意结构的核心,由审美本体、审美工夫、审美体验三方面构成.罗汝芳融合周易、禅宗、道家学说,使“狂禅”虚灵的层面日益凸显.     

黑龙江省旅游企业集团化必要性与可行性的探析

黑龙江省要成为旅游强省,必定要有强大的旅游企业支撑;要把旅游业培育成支柱产业就需要形成支柱型的旅游企业,这是我们的发展方向,也是对我们自身发展的要求.从现状来看,剧烈的竞争压力使黑龙江省旅游企业已经走到集团化经营的节点,而旅游教育的加强、政府产业政策的扶持、市场经济的发展与完善等方面使黑龙江省旅游企业集团化发展具有现实可能性.