资产专用性强度、买方抗衡势力与战略联盟——对航空公司拖欠机场费用案例的考察

民航业改革分离了机场与航空公司的所有权,使两者之间由内部关系转变为纵向市场交易关系。在纵向关系下,资产专用性强度的不对称导致了航空公司对机场的＂可置信的威胁＂和＂敲竹杠＂,同时航空公司通过增强横向市场势力形成买方抗衡势力,使得拖欠机场费用问题激化。本文运用公平市场交易和战略联盟两种模型对机场和航空公司市场绩效进行模拟测算,表明战略联盟可提高两者的效率及社会福利,是解决航空公司欠费问题的根本途径。     

Carriers’ pricing behaviors in the United States airline industry

This paper examines the pricing behaviors of United States air carriers in domestic markets. With quarterly observations in 2000 and 2005, we use a heteroskedasticity-adjusted Instrumental Variable technique to investigate the carriers’ pricing strategies. The results show differential pricing strategies practiced by United States air carriers. American, United, Continental, and Northwest Airlines have higher airfares than Delta and Southwest Airlines in 2005. In 2000, all the carriers, except Delta have the same relationships with airfares. Furthermore, the findings suggest that the carriers’ pricing strategies can vary under the same market condition, indicating that carriers’ managerial decisions may influence their airfares.     

Analysis of Structural Equation Model for the Student Pleasure Travel Market: Motivation,Involvement, Satisfaction,and Destination Loyalty

Greater understanding of the model that plays a role in attracting certain visitor segments thus allows travel businesses to develop marketing strategies. This research analyzes an empirical model including push motivations, pull motivations, cognitive involvement, affective involvement, satisfaction, and loyalty to students' top domestic and international destinations. Results suggest push motivations are a good predictor of pull motivations, which in turn are considered a good predictor of cognitive involvement. Cognitive involvement is a good predictor of both affective involvement and satisfaction. Affective involvement is a good predictor of satisfaction. This study also confirms the significant association of satisfaction with destination loyalty. Hence, the proposed model provides a good quality of theoretical framework to positively predict travel demand toward domestic and international destinations.     

Evaluating Service Marketing in Airline Industry and Its Influence on Student Passengers' Purchasing Behavior Using Taipei–London Route as an Example

This article reports an empirical study into airline consumer purchase behavior on a major global route between the United Kingdom (UK) and Taipei. It focuses on the factors influencing airline choice for a sample of 60 Taiwanese students based at UK Universities and traveling on five airlines: British Airways, Cathay Pacific Airways, China Airlines, EVA Airways, and Royal Dutch Airways. Several stages of data gathering were undertaken and a well‐established analytical framework for services marketing was used to identify gaps between the desired and received service. The main findings suggest that service quality, including in‐flight entertainment, cabin crew attitude, and seating comfort, can be as important as, or more important than, price in student purchase decisions for long‐haul flights. Other important factors in carrier choice included student discounts, baggage allowances, and airline safety record.     

Self-Service Technology Versus Traditional Service: Examining Cognitive Factors In The Purchase Of The Airline Ticket

This article aims to identify the cognitive factors which influence the consumer attitudes toward the purchase of the airline ticket. We refer to the comparison between the beliefs regarding self-service and the alternative service or traditional service. This study is based on a sample of 739 Spanish undergraduates and their attitudes toward buying an airline ticket. This is the best selling product on the Internet in Spain. We compare the beliefs in two segments—online consumers and offline consumers—regarding each of the two systems for air ticket purchasing: Internet versus traditional travel agency. Hence, in online consumers, control and delivery speed are observed to be differentiating cognitive factors in the use of a self-service system. However, with offline consumers, delivery speed is indicated as a particularly significant cognitive factor in the use of the traditional service system.     

Service needs of elderly air passengers

The paper examines the perceptions of and satisfaction with air transportation services in a sample of persons aged 65 and over at Taiwan Taoyuan International Airport. This study finds that the performance of service attributes such as meals, information announcements, and on-board restrooms do not meet the respondents’ expectations. It also finds that the service needs of the younger and older elderly passengers differ.     

The Impact of the EU–US Open Skies Agreement and the Resulting British Airway's Open Skies Initiative: Passenger Numbers in London,Amsterdam and Paris

Abstract

The advent of the EU–US Open Skies Agreement has been widely anticipated. A number of consequences have been predicted, for example, impacts on fares, passenger volumes, choice and consumer welfare. Airline costs are also predicted to fall as a result of increased competitiveness and increased cooperation among airlines. For the short period since the implementation of the Agreement, it is relatively easy to assess the supply-side changes that have been made, but more difficult to make wider judgements. This paper indicates the data that will be required to make these judgements and notes some methodological difficulties. Early estimates of the impact on passenger numbers are given using time series analysis focusing on London airports, in particular London Heathrow and airports served by British Airway's Open Skies Airline from Paris Orly and Amsterdam Schipol.

Impact de l'accord Ciel Ouvert entre l'UE et les États-Unis et de l'initiative Open Skies résultante de British Airways: nombre de passagers à Londres, Amsterdam et Paris

Résumé L'avènement de l'accord Ciel ouvert entre l'UE et les États-Unis avait été très largement prévu, et on a prédit un certain nombre de conséquences, notamment l'impact sur le prix des billets, sur les volumes de passagers, sur le choix pour les consommateurs et sur leur bien-être, entre autres. On prévoit également que les coûts des compagnies d'aviation devraient baisser, en conséquence de l'augmentation non seulement de la compétitivité, mais aussi de la concurrence entre les compagnies. A l'issue de la courte période qui s'est écoulée depuis l'implémentation de l'Accord, il est relativement aisé d’évaluer les variations qui se sont produites du côté de l'offre, mais beaucoup plus difficile de formuler des opinions plus générales. La présente communication indique les données qui seront requises pour formuler ces jugements, et souligne certaines difficultés sur le plan de la méthodologie. Des premières évaluations de l'impact sur le nombre de voyageurs ont été avancées, sur la base d'analyses à série temporelle concentrées sur les aéroports de Londres, notamment l'aéroport Heathrow de Londres et les aéroports desservis par la compagnie Open Skies de British Airway entre Paris Orly et l'aéroport Schipol d'Amsterdam.

El efecto del Acuerdo de Cielos abiertos entre la UE y EE.UU. y el resultado de la Iniciativa de Cielos abiertos de British Airways: número de pasajeros en Londres, Ámsterdam y París

Resumen El advenimiento del Acuerdo de Cielos abiertos entre la EU y EE.UU. era algo ampliamente esperado. Se han pronosticado muchas consecuencias, por ejemplo, los efectos sobre las tarifas, los volúmenes de pasajeros, las opciones y el bienestar de los consumidores. También se ha pronosticado la caída de los costes de las aerolíneas debido a una mayor competitividad y el incremento de la cooperación entre las aerolíneas. En el corto periodo de implantación del Acuerdo, es relativamente fácil evaluar los cambios que se han dado en el lado de la oferta, sin embargo, es más difícil realizar estimaciones mayores. Este trabajo indica que se necesitan datos para realizar estas estimaciones y hace referencia a algunas dificultades metodológicas. Los primeros estimativos del efecto sobre los números de pasajeros se han obtenido mediante análisis de series de tiempo centrados en los aeropuertos de Londres, en particular, el de Heathrow, y en los aeropuertos atendidos por la Aerolínea de Cielos abiertos de British Airways de Orly, en París, y Schipol, en Ámsterdam.

     

Environmental corporate social responsibility and the strategy to boost the airline’s image and customer loyalty intentions

This study aimed to uncover the role of an airline’s environmental corporate social responsibility in conjunction with building loyalty intentions of its customers while considering the mediating impact of its brand image, love and respect, as well as the moderating effect of environmental concerns. Our results from the structural analysis showed the salient role of environmental corporate social responsibility in determining loyalty intentions, and it was also a significant contributor to improving brand image, love, and respect that acted as significant mediators. Moreover, the results demonstrated a significant moderating effect of environmental concern on the brand respect and loyalty relationship.     

Fare impacts of Southwest Airlines: A comparison of nonstop and connecting flights

This paper examines the effects of Southwest Airlines' entry on its rivals' pricing, with a focus on comparing nonstop and connecting flights. The results produce two important findings. First, Southwest's nonstop entry depressed its rivals' nonstop airfares and connecting airfares. Second, Southwest's connecting entry depressed its rivals' connecting airfares, but did not depress their nonstop airfares. Considering nonstop and connecting services as differentiated products which differ in quality, the findings suggest that firms have quite different fare strategies upon the entry of different quality products.