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31.
徐玥 《中小企业管理与科技》2021,(10):134-135
中国消费者为现阶段全球最大的奢侈品消费群体。自香奈儿进入中国市场以来,因其高贵、优雅、简约的设计风格受到中产阶级以上女性消费群体的欢迎和喜爱。在奢侈品行业中,品牌形象作为企业重要的无形资产,成为了品牌竞争的另一领域。基于上述背景,论文以“香奈儿品牌形象对消费者购买意愿的影响分析”为选题,以贝尔模型为研究基础,使用问卷调查法获取数据,运用SPSS 19.0统计软件对数据进行处理分析,并结合消费者行为学相关理论,研究品牌形象的不同变量对于消费者购买行为产生的影响。 相似文献
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Synopsis This paper is the product of a collaboration between a biologist (Ghiselin 1997) who works on the philosophy of classification
and an economist (Landa 1981, 1994) who works on the ‘Economics of Identity’: how and why people classify people based on
identity in the context of a theory of ethnic trading networks. In developing the ‘bioeconomics’ (the synthesis of economics
with biology) of classification, we crossed a number of disciplinary boundaries—anthropology, economics, sociology, biology,
and cognitive psychology including evolutionary psychology’s ‘fast and frugal’ heuristics. Using a bioeconomics approach,
we argue that folk classifications—the classifications used by ordinary persons—have much in common with scientific classifications:
underlying both is the need for economy of information processing in the brain, for the efficient organization of knowledge,
and for efficiency of information acquisition and transmission of information to others. Both evolve as a result of trial
and error, but in science there is relatively more foresight, understanding, and planning. 相似文献
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网络媒体要在激烈的媒体竞争中求的发展,离不开竞争力的培育,而核心竞争力的培育是网络媒体能否在这崭新的信息时代发挥其应有作用的关键。本文正是结合当代网络媒体业的实践,阐述了网络媒体核心竞争能力的内涵、特征及其构成要素,并探讨了网络媒体在现有资源和能力中培育核心竞争力的具体方法。 相似文献
36.
论提高我国本土会计师事务所竞争力的策略 总被引:1,自引:0,他引:1
国际四大所并购我国本土所的趋势已经开始显现,在这种情况下我国会计师事务所需要分析本行业的竞争现状。本文通过分析表明,我国会计师事务所既有优势、机会,也存在极大的劣势、危胁。笔者认为我国会计师事务所要采取完善公司治理、“产品”差异化、专业化、品牌化、人才、审计质量与风险控制等策略,以提高我国会计事务所的竞争力。 相似文献
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The objective of this study is to determine factors influencing brand preferences of wine consumers in the Marmara region
where viniculture and wine production is so important in Turkey. First, the consumers’ preferences survey has been conducted
with 1022 persons in the region randomly selected and evaluated. Then, the informative factors influencing brand preferences
collected in these surveys have been determined by the multinomial logit model. A lot of independent variables have been used
in the multinomial logit model, but, because some independent variables were not found as significant according to Likelihood
Ratio test, these variables are not included in the multinomial logit analysis. Six important factors influencing wine brand
preferences have been determined. These factors are brand change causes of consumers, occupation of consumers, marital status
of consumers, birthplace of consumers, income of consumers and gender of consumers. In addition, whether the wine brand preferences
are independent, has been tested with Testing Independence of Irrelevant Alternatives of Hausman. According to this test,
it has been found that the wine brand preferences are independent. 相似文献
39.
创意产业促进城市发展的内容与途径 总被引:12,自引:0,他引:12
20世纪90年代以来,创意产业作为后工业社会的城市型产业,在发达国家中迅速兴起并成为世界财富创造的新源泉,有力地推动了城市复兴、城市空间结构的功能重塑和城市治理制度与政策的全面创新.对创意产业的深入探讨,不仅有助于全面了解创意产业与城市发展之间的关系,而且还将对城市发展创意产业的政策取向提供相关启示. 相似文献
40.
ZHAO Jian-hua LI Yan YE Jian LIU Yi 《中国经济评论(英文版)》2007,6(5):37-41,65
The Chinese economy appears the double-restraint characteristic at present stage including mainly resources restraint and market restraint. With the policy of reform and opening up, and especially after accelerating the two fundamental changes put forward by central government, the transformation of the economic growth mode achieved positive progress in China. There was still no brand from China mainland belonging to the 100 top world valuable brands according to Business Weekly of America in 2006. By 2007, a total of 1957 China top brand, 10 world famous China top brand are awarded in china to form a powerful enterprise group. But how to assess a brand is still troublesome. This paper shows the evolution of the policy and discusses the dilemma expecting the advice from the domestic and abroad. 相似文献