孤独感对体验消费意愿的影响机理

随着经济的发展和社会的进步,体验消费的形式日益多样化,并逐渐在消费市场中占据重要地位。鉴于现有研究大多关注体验消费的结果变量,而缺乏对其前因变量如心理因素的探索,通过在线问卷调查收集有效样本1014份,并利用层次回归分析法、拔靴法等实证分析孤独感与体验消费意愿之间关系,探讨社交需求和自我建构在其中的作用。研究结果表明,孤独感对个体体验消费意愿具有显著正向影响,即个体感受到的孤独感越强,其为摆脱孤独感及相关负面情绪影响而进行体验消费的意愿越强;社交需求在孤独感对个体体验消费意愿的影响中起中介作用,即孤独感会激发个体产生社交需求,进而提高个体进行体验消费的意愿;自我建构调节了社交需求的中介作用,且相比于独立型自我建构个体,孤独感对依存型自我建构个体社交需求的影响更大,依存型自我建构个体进行体验消费的意愿更强。因此,为进一步推动体验消费产业发展,对企业而言,应积极关注孤独感等消费者内在心理因素,根据消费者心理与个人特质制定相关营销策略,满足消费者社交需求,缓解消费者孤独感;对商家而言,应积极向目标消费者传递体验产品社交价值,激发消费者依存型自我建构,满足消费者情感诉求;对政府而言,应关注居民心理状态,积极引导居民进行体验消费,加强社会成员心理健康建设。     

成功的自我营销——对马来西亚导游的现场考察评析

从营销理论的核心思想——满足顾客、吸引顾客、留住顾客、创造顾客出发，对马来西亚导游员自我营销的理念和技巧进行了实证分析，提出了我国旅游业在经营中所需强化的诚信营销、情感营销和需求营销。     

高职商务英语专业建设探讨

国际间贸易的频繁交往使得商务英语备受重视,商务英语专业成为热门专业。调查结果表明,高职商务英语专业在其建设过程中存在着专业定位不明确、课程设置不合理、师资建设薄弱等问题。笔者拟以ESP需求分析为理论依托,结合高职教育特色和商务英语特点,从人才培养目标、课程设置、教学团队建设等方面入手提出高职商务英语专业建设策略,以期为高职商务英语专业建设抛砖引玉。     

情绪智力对员工创新行为的影响——以组织创新氛围为中介

利用调研数据,研究了情绪智力在组织创新氛围的中介作用下对员工创新行为的影响机制。研究结果表明:情绪智力中的情绪控制和情绪利用对员工创新行为有显著的正向预测作用;组织创新氛围在情绪控制和情绪利用对员工创新行为的影响中起部分中介作用;工龄与员工创新行为显著相关,工龄为4～7年的员工的创新性明显高于工龄为1～3年的员工。     

城乡医疗保险统筹如何影响农村老年人的幸福感？——来自CHARLS数据的证据

基于2011—2018年CHARLS四期面板数据,运用多期双重差分和倾向得分匹配双重差分模型,检验了城乡医疗保险统筹对农村老年人幸福感的影响并探究了其影响机制。结果显示：城乡医疗保险统筹显著提高了农村老年人的积极情感,同时有效降低了其消极情感。机制检验发现,城乡医疗保险统筹通过减轻医疗负担、提高就医便捷性和提升健康预期三条路径影响农村老年人的幸福感。异质性分析表明,该政策对健康状况较差、收入水平较高、东部和中部地区农村老年人幸福感的影响作用更显著。     

Developing and assessing critical thinking skills in marketing students: The power of making explicit problem-solving processes

Applied research is a course that has been taught to develop and effectively assess critical thinking skills in marketing students. A modified version of the problem-solving model using explicit problem-solving processes is employed in the design of course material and delivery. Assessment data support students’ ability to critically think at both lower and higher levels. Assignments include creative and timely experiential exercises to reinforce important marketing concepts, encourage student interest, and develop critical thinking skills.     

“Autonomous,yet Connected”: An esthetic principle explaining our appreciation of product designs

Esthetic principles describe the levels or combination of design dimensions that are esthetically appreciated. Current principles focus on dimensions connected to product design itself (e.g., unity and variety) or dimensions that refer to a product design's relationship to other product designs (e.g., typicality and novelty). However, product design also has a social significance—they help consumers shape their identity—and this social dimension has hitherto been overlooked in research on esthetic appreciation. In this paper, we propose and investigate the social esthetic principle “Autonomous, yet Connected.” In four studies, we show that a product's design leads to the highest esthetic appreciation if it strikes an optimal balance between nurturing the two seemingly opposite needs for connectedness and autonomy. Further, we show how conditions of safety and risk moderate the effects of the principle, which suggests our principle may have evolutionary grounding.     

广东省会展人才需求现状分析及开发对策

本文从会展需求企业类型、岗位类型、行业内人才层次结构以及专业人才素质能力要求四个方面分析广东省会展人才现状,并在此基础上,提出现阶段广东省会展人才的开发策略。     

云理念下大型船企内部资源整合思路

基于云理念,文章提出了大型船企内部资源整合思路。文章首先分析了大型船企内部资源的典型特征,继而提出船企内部制造云与内部需求云的概念。通过构建云企业,促使最佳的服务资源与最契合的服务需求相结合,从而达到从整体上提升企业竞争力的目的。     

Servir les clients avec le sourire: Source d'épuisement ou de performance chez les employés de centres d'appels?

This study examines the relationships between emotional labour (surface acting, deep acting, and natural expression of positive emotions) and emotional exhaustion and service performance among 215 call centre employees. Of the hypotheses concerning the relation between the three emotional regulation strategies to emotional exhaustion and to service performance, only natural expression of positive emotion is significantly related to both consequences. Results also suggest that neuroticism moderates the link between deep acting and emotional exhaustion: employees with low levels of neuroticism seem more emotionally exhausted when they use deep acting. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.