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在世界范围内,中国春节越来越受消费者欢迎,特别是东南亚消费者会在社交商务中参加中国春节活动。然而,现实中却存在一个矛盾的现象,即一些东南亚消费者春节期间热衷于购买中国商品,而春节过后却抵制中国商品。实证研究发现,东南亚消费者并未完全从态度上偏好中国春节和中国商品,只是出于社交商务的需要才参与中国春节和购买中国商品。东南亚消费者可区分为文化杂食型和节日身份型两个细分市场。其中,文化杂食型消费者包容并喜欢多元文化,会长期偏好中国节日和中国商品;节日身份型消费者仅在中国节日期间会参与中国节日和购买中国商品。这样的结论对指导中国企业实践具有重要价值,首先,为更好地响应“一带一路”倡议,应树立中国品牌意识,在“一带一路”沿线国家培育偏好中国文化和产品的朋友圈,转变消费者态度;其次,为更好地实施“走出去”战略,应在国际市场进行文化杂食和节日身份的细分,对文化杂食型消费者以文化为纽带培育其长期稳定的消费习惯,对节日身份型消费者通过营销策划刺激其消费;其三,为成功进入东南亚市场,对在东南亚运营的社交商务,应侧重培育消费者亲中国文化与产品的态度,并增加其使用社交商务平台的愉悦感。 相似文献
23.
研究目的:厘清宅基地"三权分置"改革的逻辑起点及政策要义,并探索其入法路径。研究方法:文义解释、结构解释和原意解释。研究结果:宅基地"三权分置"改革的新思路是针对"两权分离"架构下宅基地改革无法破解宅基地使用权的身份性"架空"其物权性这一突出问题提出的,它以既要坚持宅基地制度的农村住房保障功能,又要让宅基地活起来为改革目标,以打破现行宅基地使用权既是身份性居住保障权又是物权性财产权"两权复合"的结构为改革突破口,以宅基地资格权独立成权并承载农民居住保障功能、现行宅基地使用权转型纯化为典型用益物权并承载资产功能为主要改革内容。研究结论:宅基地"三权分置"入法,首先应在《民法总则》列举的民事权利类型这个坐标系中对宅基地"三权"分别进行定性,确定其各自所归属的权利类型,在此基础上,将宅基地"三权分置"的制度创新成果联接融入相应的民事权利制度体系中。 相似文献
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农民工的社会认同关系到这个群体城市融入的问题。依据对建筑业农民工群体实地考察和问卷调查,探讨社会结构和制度安排如何建构了农民工群体的归属感问题。对社会认同的研究不仅要关注宏观制度结构因素对群体的身份地位的作用和影响,还应从微观的角度,分析制度设置是如何建构成员对群体的依附、归属并建构出群体边界的问题。只有改善农民工的劳动条件,提高他们的保障水平,这个群体才有可能融入城市。 相似文献
25.
潘丽辉 《广西商业高等专科学校学报》2010,(2):55-59
城市旅游形象设计是一项复杂的系统工程,本文基于对汕头旅游资源特色和旅游客源市场特征的分析,借鉴CIS(city identity system)理论,从理念形象、视觉形象和行为形象三个方面对汕头城市旅游整体形象进行了再设计。 相似文献
26.
Research Summary: Organizations face tensions to conform to industry norms for legitimacy yet differentiate for competitive advantage when implementing strategies. We suggest this tension is due to and resolved through organizations’ cognitive negotiations of multiple levels of identity. Through an inductive study in the recreational vehicle industry, we find that organizations concurrently draw on identities at the organizational, industry, and strategic group levels to formulate and enact specific competitive actions. Specifically, we find that organizational identity relates to decisions on product offerings; industry identity relates to downstream strategy; and strategic group identity relates to upstream strategy, firm boundaries, and expansion mode. Our findings highlight the importance of strategic group identity and inform a grounded model describing how organizations draw upon different levels of identity to influence strategy. Managerial Summary: Many managers experience tensions of differentiating their firms’ competitive actions from rivals, while conforming with industry norms and practices. In this article, we argue that a manager can navigate these tensions by understanding their firm, strategic group, and industry identities and how these identities interrelate. Through a qualitative case study of the U.S. recreational vehicle industry, we show that each level of identity influences different competitive actions, with firm identity connected to product offerings, industry identity related to managing downstream distribution, and strategic group identity related to firm boundary and acquisition strategies. Overall, strategic group identity is the most critical for managers as this level filters how they view competitors and provides the rules of competition. 相似文献
27.
Literature has demonstrated the central role of stakeholders and collaboration in destination branding. However, empirical studies on stakeholder interactions and their dynamics in destination and place branding are still rare. The objective of this study is to examine how different kinds of factors and internal stakeholders’ actions contribute to destination brand identity development. Drawing from social identity and place branding theories, and empirical research from a ski destination, we identify five factors and four actions contributing to the destination brand identity development process. Our findings indicate that a strong informal stakeholder group can take the leadership in brand development and that the role of the destination marketing organisation might be overemphasised in the literature on destination marketing and management. 相似文献
28.
Ding Shaolian 《Journal of Heritage Tourism》2017,12(3):311-326
ABSTRACTThis paper studies the impacts of urban renewal on local residents’ place identity by examining the changes in local residents’ place identity in Sunwenxilu, a traditional commercial street in downtown Zhongshan City, Guangdong Province, China, which carried out urban renewal relatively early in modern China. Applying Breakwell’s [(2015). Risk: Social psychological perspectives. In J. D. Wright (Ed.), International encyclopedia of the social & behavioral sciences (2nd Ed.). New York, NY: Elsevier] identity process model and using the renewal process as a starting point, data concerning local residents’ place identity in Sunwenxilu were collected through in-depth interviews, observations, and literature analysis. The results reveal that local residents had established a strong place identity on Sunwenxilu before it changed to be a community of “incompetents” in the 1990s. In the late 1990s, Sunwenxilu was transformed into a cultural tourism pedestrian street. Right after the transformation, local residents regained their self-esteem with the improvement of the physical environment and intensification of cultural symbols, and re-established their place continuity by maintaining their collective memories. However, a failure to improve the local residents’ self-efficiency of place during the “superficial” renewal had resulted in vulnerability of the local residents’ place identity in terms of self-esteem, continuity and distinctiveness, thus causing another crisis of place identity. Obviously, the construction of place identity results from the interaction of all elements, so too much emphasis on only one element may trigger a new identity crisis. 相似文献
29.
对爱国主义的正确解读建基于:准确把握爱国的“国”的内涵及爱国的主体身份,爱国主义才不会与狭隘的民族主义、伪爱国主义相混淆;在宪法、法律等制度框架内爱国,爱国主义才是理性的;将爱国主义教育融入我们日常的自治生活中.才能培育出真实的爱国主义情怀;我们之所以爱国,是因为这个“国”是建立在“健全的个人主义”基础之上的“为国人共谋安宁幸福之团体”。 相似文献
30.
Religion and identity in India’s heritage tourism 总被引:1,自引:1,他引:0
The growing worth of heritage in the renegotiation and dissemination of identities has intensified conflicts over whose voice dominates heritage tourism representations. Therefore, this study compares the way India’s heritage is represented by the Indian government, by the domestic tourism trade media and by the popular tourism media. The findings reveal that India is consistently represented as an ethnically diverse nation in which Hinduism preceded and prevailed over all other ethnicities/religions; a portrayal that consolidates the state’s secular nationalist narrative. Furthermore, the trade and popular media emphasize nostalgic experiences of a sanitized colonial history while the government emphasizes accounts of resistance against colonial powers and of suffering due to Muslim atrocities. 相似文献