Not just for business: some evidence on leisure motivations of conference attendees

Given the tough competition in the conference market, it is crucial to evaluate conferences not only from the point of view of professional utility and networking opportunities available for delegates but also to take into account leisure-related factors influencing attendees' decision making process, a field which undeservedly lacks scientific attention. This letter illustrates the role of leisure-related motivations for an under representative international sample of conference goers.     

‘Gap Year' in China: views from the participants and implications for the future

This paper contributes to debate about how tourism is conceptualised. It takes a discursive approach to understanding some of the rules and relations that have influenced the way tourism has been defined ‘conventionally’ with particular attention to a way of seeing tourism that has the hallmarks of a tourist looking-glass. From here an examination is made of more contemporary movements that undermine conventional discourse. In searching for some common ground between these different approaches to tourism, a synthesis can start to be developed around the idea of relations and context. Tying these contemporary analyses to a relational and contextual basis invites some coherence in the search for new directions for tourism discourse.     

Millennials’ travel motivations and desired activities within destinations: A comparative study of the US and the UK

Millennials are one of the largest groups to be targeted by tourism companies. This paper compares the travel motivations of Millennials from both the United States and the United Kingdom by ratings, rankings and perceptual structures of both push and pull factors. This exploratory study used a questionnaire to examine the inner motivations (e.g. push factors) and preferred destination activities (e.g. pull factors) of American and British Millennials (n?=?322). Data analysis included the non-parametric Mann–Whitney U test, Kendall’s coefficient of concordance, an alternating least-squares algorithm (ALSCAL) model and ordinal regression. The results reveal that American and British Millennials are quite homogeneous in their push travel motivations and destination activity preferences. The most important motivational factors for both are ‘to relax’ and ‘to escape from the ordinary’. Both nationalities also agree that the most attractive destination activities are ‘to try local food’ and ‘to go sightseeing’. The findings indicate that the US and UK samples are similar and that there is room for segmentation according to demographics.     

Antecedents and outcomes of fashion innovativeness in retailing

Challenging market conditions force the fashion industry to find new ways of introducing new products, adjusting and stimulating unplanned purchases within fashion stores. Fashion innovativeness and visual merchandising play a key role in this challenge. This study examines how fashion innovativeness is related to motivational factors for shopping and actual unplanned purchases in fashion retailing. It also investigates the moderating effect of visual merchandising on the relationship between fashion innovativeness and unplanned purchases. The data, obtained through a consumer survey, were analysed using factor analyses and structural equation modelling. The results show that fashion innovativeness is positively affected by sexual attraction, shopping for recreation, recognition enhancement, and aesthetic expression, and positively influences unplanned purchases. The link between fashion innovativeness and unplanned purchases is moderated by visual merchandising. This study also provides recommendations for retailers on increasing unplanned purchases in their stores using the concept of fashion innovativeness.     

Switching up the delivery game: Understanding switching intention to retail drone delivery services

Drone delivery services have been gaining momentum in retail due to the surge in digital commerce, and retail giants are seen making significant progress in delivering parcels with minimal human intervention. However, the wider diffusion of drone delivery services requires an in-depth understanding of consumers' switching intention from traditional delivery services to drone delivery services. To address this gap, the present study aims to propose and validate an asymmetric model encompassing innovation barriers, shopping motivations, and individual differences (i.e., inertia and affinity for technology interaction) in understanding consumers’ switching intention. An online survey was conducted. The data was analyzed using fuzzy set qualitative comparative analysis (fsQCA). The results revealed five configurations with different combinations of causal antecedents.     

Exploring the motivations and problems of farmers for conversion to organic farming in Iran

Identifying and understanding the heterogeneity of the motivations and problems of farmers is critical for designing better strategies as societies strive to convert towards agricultural approaches such as organic farming and sustainable intensification. The objective of this research is to explore the motivations and problems for conversion to organic farming in Iran. Survey data of Iranian organic producers were collected during the first half of 2015. These data were used to find the statistical determinants of motivations and problems for organic production. Results suggest that economic motivations, health, safety concerns and environmental issues are the predominant motives for conversion, while social and ethical motives are of lesser importance. Problems experienced during conversion relate to marketing, agronomic issues, lack of governmental and institutional support, negative pressure from other farmers and farm groups, and lack of physical and financial capital. To prosper, the Iranian organic sector must overcome fundamental economic problems and challenges. Some of the strategies recommended include the development and scaling up of sustainable intensification, strategies that encourage farmers’ markets and community-supported agriculture (CSA) initiatives, and sustainable procurement.     

Aspirations and entrepreneurial motivations of middle-class consumers in emerging markets: The case of India

The world is eyeing emerging markets where increasing numbers of consumers are entering into a new segment called the middle class. In emerging markets, this new segment of the population, as it moves up the economic ladder and seeks a better life, is considered the backbone of the economy. In this study, India is chosen because its economic progress, and changing cultural and demographics shifts, have set the stage for fundamental change of the country's middle class consumers, who are exhibiting new life-aspirations and entrepreneurial pursuits. While India's middle class continues to grow in size and importance, the existing research fails to fully address questions regarding their aspirations or life goals, entrepreneurial motivations, and demographic characteristics.This study attempts to fill the void by focusing on life goals, attitudes, and behaviors of the middle class consumers. Specifically, this study focuses on their aspirations and entrepreneurial motivations. The data collected from India reveals interesting insights about this important segment of India's people. Their demographic profiles suggest that they are well-educated, employed full-time and own assets. Furthermore, these middle class consumers express their confidence in attaining life aspirations such as financial success and personal growth. They tend to seek more opportunities for accomplishing life goals and display entrepreneurial motivations.     

The moderating effects of in-store marketing on the relationships between shopping motivations and loyalty intentions

This study attempts to understand the moderating roles of in-store marketing by incorporating the effects of shopping motivations on repatronage and word-of-mouth intentions in the context of fashion apparel by applying theories related to self-determination and social impact. Structural equation modeling using data collected from young adult fashion apparel shoppers in Thailand reveals positive effects of shopping motivations. The utilitarian shopping motivation shows a greater effect in predicting loyalty intentions than hedonistic shopping motivation. In-store marketing is shown to have a moderating effect on loyalty intentions, although the influence of each moderator on the investigated direct effects varies. The findings can prove helpful to fashion apparel retailers in developing effective advertising and promotional strategies that correspond to the specific needs of the shoppers to promote store loyalty intentions.     

Why Heidegger did not travel: Existential angst,authenticity, and tourist experiences

“Authenticity” continues to be debated within tourism studies, as seen in the extensive number of articles published in ATR since 1999 on this subject. Advocates of existential authenticity have used the work of the German philosopher Martin Heidegger to argue that tourists seek experiences that counter the emptiness of everyday life in modern societies and provide them an opportunity to be more authentic. This is, however, based on a partial reading of Heidegger. His work implicitly questions the efficacy of travel as a means of experiencing a greater awareness of one’s own place in the world and explicitly rejects cosmopolitanism as a worldview. Rather than a new intervention, ‘existential authenticity’ is a return to a familiar travel/tourist dichotomy.     

Motivations,experiences and perceived impacts of visitation at a Catholic monastery in New Zealand

This paper explores visitors' motivations and experiences for visiting the Tyburn monastery and retreat centre in the north island of New Zealand, and the perspectives of the nuns on the impacts of the visits. Using a qualitative research approach, the paper presents the findings of semi-structured interviews with 22 visitors and 3 nuns at the monastery; all Catholic in denomination. Findings of the research elicited three key experiential themes which were: “religious experience”, “personal experience” and “social experience”, although the overriding experience was religious. Findings also revealed that all visitors were welcome and were not treated as a burden by the nuns; in contrast to the more negative perspectives that are argued in some previous religious tourism studies. These findings thereby contribute potential knowledge of how a contemporary Catholic cloistered monastery is efficiently and uniquely managed through the Benedictine rule that is followed, which lays out principles of governing or administrating and hospitality, and which protects the devotional experience for its visitors.