Packaging as Vehicle for Mythologizing the Brand

The theoretical contribution of this article lies in the domain of marketplace mythology. By examining stories printed on the food packages that make use of a popular claim of naturalness, we offer a conceptual framework showing how corporations attempt to graft new myths onto old archetypes. We propose that by revisiting traditional mythology, contemporary commercial storytellers collectively create a grand postmodern marketplace myth—that of an empowered and ennobled consumer. We treat packaging narratives as cultural productions and explore them as vehicles for mythologizing the brand. Our findings reveal mythical themes exploited by companies in their packaging stories and messages they convey.     

At once liberating and exclusionary? A Lefebvrean analysis of Gilda’s Club of Toronto

This study uses a Lefebvrean analysis to explore the ways social relations are negotiated and contested in the production of a quasi-recreational space called Gilda’s Club of Greater Toronto, a venue that provides complementary care and support to people living with cancer. It does so by asking how Gilda’s Club, as a social space, resists and/or reproduces the conflicts and challenges of care for people living with cancer. Drawing on the work of Henri Lefebvre to guide the analysis, qualitative data collected from 26 club members were used to examine the production of the club as a conceived, perceived and lived space. The findings underscore the insurgent and transformative possibilities of a social space like Gilda’s Club for people living with cancer, while also exposing the club as a site of discriminatory practices wherein marginalisation was produced and enforced. The complex tension between these contrasting practices is explored.     

驰名商标认定应坚持权利主张地原则——彭博有限合伙公司诉上海澎博财经资讯有限公司等商标侵权纠纷案

驰名商标应当根据案情实际需要考虑是否认定。对商标驰名事实的采纳应当坚持权利主张的原则,受到关注的应当是系争商标在中国大陆的使用和宣传情况,而不是其他地域。在商标侵权诉讼中商品或服务是否类似不是一个孤立和静止的问题,对服务类似与否的司法审查应当比较和考量服务的目的、内容、方式、对象等因素,以相关公众服务的一般认识进行综合判断。     

“More Than Just a Run in the Park”: An Exploration of Parkrun as a Shared Leisure Space

ABSTRACT

Over the last 13 years, parkrun has grown from a small time trial in Bushy Park, London, to become a global social movement. During this time, much has been claimed about the potential health-related benefits from participating, but comparatively little attention has been given to the social reasons for attending. The aim of this study was to better understand the meanings of participation for both runners and volunteers using an intrinsic case study that focused on a specific event, Colwick parkrun in Nottingham, England. Building on literature that positions leisure sites as third places, the article seeks to enhance our understanding of parkrun as a community-based initiative. Data collection included observation, participant observation, semi-structured interviews (N = 19), and a survey (N = 235). Several themes emerged, suggesting that participation in parkrun provides an inclusive leisure space for casual sociability, as well as facilitating a shared experience of exercising with others.     

我国贫困农村最低生活保障存在的问题及对策研究——渝东南地区最低生活保障调研

农村最低生活保障制度是为保障收入难以维持基本生活的农村贫困人口而建立的一种新型社会救助制度,它是逐步缩小城乡差别的有效途径。农村最低生活保障制度的实施对于保障农民合法权益,构建和谐农村有着十分重要的意义,但实施的过程中也存在一些问题。就农村低保中存在的一些问题提出了几点建议及对策。     

Olympic-themed Lottery to Be Issued

Beijing is ti issue an Olympie-themed lottrey in May,according to Beijing Sport Lottery Center,And the Olympic-themed lotteries have been issued in Shandong Province as the first trial place,     

Investment Guide to Qingdao

Qindao is the host city for several events of the 2008 Olympics, including the sailing competitions which will take place along the shoreline by the city. The unique architecture combination of German and Chinese in the city centre, the German demographic roots and a large Korean expat population, give Qingdao a distinct atmosphere. Too many eye-ball catching strengths turn the beautiful seashore city into an attractive place in foreign investor＇s eyes.     

干宝籍贯考

干宝里籍，自《晋书》本传目为“新蔡人”，一千六七百年以来，已成为学术界的不刊之论；当代学界各种辞书、典籍、文学史著作，亦众口一词，予以认同。此文则以丰富翔实、确凿可信的文献史料，动摇了河南新蔡的陈说，确立浙江海盐的新见。结论当为：河南新蔡是干宝的祖籍，自其父莹仕海盐，举家迁徙；逝而卒葬，并存冢墓焉。海盐遂为干宝之籍贯。     

打工经济的负面影响及其对策

打工经济是农民增收的重要成分,但对农村经济社会存在着较为严重的负面影响。本研究根据我国解决“三农”问题的要求,立足于增强农业综合生产能力,提出积极引导打工经济返乡创业的对策。     

The Role of Place Identity in Smart Card Adoption

Public administrations are launching smart cards for citizens’ identification and access to local public services. Despite being focused on citizens’ demands, there is a lack of acceptance of such initiatives. This study explores the key drivers of citizen adoption of smart cards and reveals that, in addition to utilitarian benefits, social processes, such as citizens’ identification with the city, affect individual adoption. The effect of place identity is moderated by citizens’ level of interdependence. The discussion highlights place branding and the support of local collectives as strategic governmental instruments for achieving a critical mass of smart card users.