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141.
Cathy Hart Grazyna Stachow John W. Cadogan 《Journal of Marketing Management》2013,29(15-16):1753-1781
AbstractCompared with store image literature, the town centre is underexplored as a retail image context. This paper examines what is meant by town centre image by conducting an empirical study of 536 consumers to elicit top-of-mind images of five town centres. Following extensive content analysis and rigorous replication, the findings reveal a broader, holistic image construct than previously assumed in the literature. New psychological, intangible elements of town centre image are identified, confirming the need to measure image specific to the retail context. Further, drawing on the customer experience framework, a conceptual model of town centre image is developed. The model provides the basis for future conceptualisation and operationalisation of town centre image, combined with an approach for managing the customer experience in town centres. 相似文献
142.
Abstract The concept of demarketing, originally introduced by Kotler and Levy (1971), can be used in the context of places to describe specific activities aimed at deflecting interest, visitors, and/or investment to a particular place. This paper presents an exploratory investigation into the use of place demarketing in the UK. Thirteen in-depth interviews were conducted with place-marketing practitioners whose work was identified as incorporating elements of place-demarketing practice and activity. Four main rationales for demarketing places were identified: sustainability of the place product; market segmentation and targeting; reducing the effect of seasonality; and crisis prevention/management. The strategies identified in the place-demarketing process include: no marketing; redirection/marketing alternative places; informational place demarketing; restricting access; and pricing mechanisms. The paper concludes by drawing together some of the issues and implications that the demarketing of places raises. 相似文献
143.
Rodrigo B. Castilhos 《Consumption Markets & Culture》2013,16(5-6):582-597
ABSTRACTThis article analyses the development of a branded place in a Brazilian city. Drawing on Lefebvre’s spatial triad, I show how the intertwined practices of hegemonic market actors in alliance concur to produce a city space that caters to the aspirations and ways of life of local elites while actively excluding lower-class groups from it. I distinguish three main elements of branded places –architecture and urbanism, brand narrative, and spatial governance– and demonstrate how they produce physical, symbolic, and social boundaries between middle- and lower-classes in the city. These findings contribute to understanding the ways market-mediated spatial dynamics perform exclusion of most vulnerable groups in post-industrial cities and extend place brand literature by accounting for the less documented practices of invested stakeholders in the production of branded places. 相似文献
144.
孙书勤 《四川商业高等专科学校学报》2007,15(3):72-74
专业外语教学不同于专门的基础外语教学和专业课教学.它要求教师必须将外语学习与专业学习结合起来开展教学.教学内容要具有广泛性和时效性,还要通过适时的外语讲解和多种形式的课堂实践增加实践教学内容.这样教师的专业外语教学水平才会得到提高。 相似文献
145.
Russell Belk Natalie Mitchell Toni Eagar Kevin D. Thomas Roel Wijland 《Consumption Markets & Culture》2018,21(3):215-238
ABSTRACTFive heretical field researchers celebrate human subjectivity in a fractured journey toward St. Augustine Catholic Church in the heart of Tremé in September 2015. They populate their diverse pentagonal thoughts with Mary Douglas’ negotiated concepts of purity and pollution, rituals and symbols as a counterweight in their backpacks. Some are inspired by the theatrical mythologies of the guides who take them there, others are stopped in their track by the residual devastation of Hurricane Katrina. Some stop to wonder at Nicolas Cage’s future resting place, others line up at food-trucks to add smells and taste to Tremé’s mediated precreation. Some frame it as a battle ground of past and present injustice, others acknowledge the strife inside the dirty tourist. The thin-sliced meanings acquired on the boulevards to St. Augustine Catholic Church provide a touch of truthfulness, in the idiosyncratic segments, and the spirited spaces in between. 相似文献
146.
Due to the increasing competition in the leisure and tourism market, loyalty-related studies and researches have been gaining attention. This empirical research explores the formation of destination loyalty from the interaction of visitors with hot-spring resorts (place attachment) and examines the relationship between such a loyalty and its antecedents. Based on an attitude framework, this study conceptualizes place dependence, place identity, and behavioural intention as the tripartite framework of destination loyalty. Using the covariance structure analysis, empirical results indicated that the service quality–satisfaction–loyalty model is supported and tourist satisfaction completely mediates the effect of service quality on place dependence, place identity, and behavioural intention. 相似文献
147.
Beijing is to issue an Olympic-themed lottery in May according to Beijing Sport Lottery Center.And the Olympic-themed lotteries have been issued in Shandong Province as the first trial place with price set between RMB five ten.The sales in cities valued over RMB million only in the very first three days.…… 《中国对外贸易(英文版)》2008,(9):23-23
Beijing is ti issue an Olympie-themed lottrey in May,according to Beijing Sport Lottery Center,And the Olympic-themed lotteries have been issued in Shandong Province as the first trial place, 相似文献
148.
《中国对外贸易(英文版)》2008,(12):52-55
Qindao is the host city for several events of the 2008 Olympics, including the sailing competitions which will take place along the shoreline by the city. The unique architecture combination of German and Chinese in the city centre, the German demographic roots and a large Korean expat population, give Qingdao a distinct atmosphere. Too many eye-ball catching strengths turn the beautiful seashore city into an attractive place in foreign investor's eyes. 相似文献
149.
The heritage and tourism appeal of the First World War (1914–1918) battlefield sites holds similarities with past capital cities’ attractions and the cultural heritage, built structure and commemorative events fostered by government-backed narrative. Governments and associated institutions manage and communicate the ‘dominant narrative’ of official culture that generally concerns moral and emotional aspects of history, myths or legends. On the other hand, the ‘little narrative’ or vernacular attributed to individuals complements and enriches the significance of official narrative and links closely to public memory. Vernacular narrative derives from personal information, family history, diaries and privately held records that eventually become part of the dominant, government narrative. The combination of these narratives contributes to the continually emerging and reassembled discourse of the First World War because it links local and foreign people with one another in seemingly viable and tangible ways. The narrative passed from generations with first-hand experience to the present day intergenerational narrative that enhances the austere facts of history. Battlefield visitors are active consumers of historical events and builders of meaning that generate from a broad spectrum of sources covering government, ancestors and family. Consequently, events such as the Fromelles Interment highlight the impact of planning, promotion and management of specific tourism events by governments, various contributing agencies, the press and the general public. The idea of an interment moves away from thanatourism to the concept of restorative or reflexive nostalgic tourism because visitors related to the relaxed, festive atmosphere of the Fromelles ceremony as well as the dominant narrative behind this unique, singular event of remembrance. The Fromelles story, the creation of a new cemetery and the visitors' insights are unique because such an event is unlikely to be repeated for any other First World War battlefield. 相似文献
150.
Taking modern television travel cookery series as a starting point, the article investigates the cultural significance of food and place in visual culture. The examples are, respectively, The Keith Floyd Cookery Collection: Floyd Around The Med [2000. BBC DVD, 2007] and The Hairy Bikers Cookbook Series 1 & 2 [BBC DVD, 2006]. The series illustrate the strong connection between travel, food and place in tourist consumer culture, as well as the way motion and emotion are related to sensuous and digestive aspects of touristic food. The series also illustrate the emblematic connection between food and the media in which aesthetical, cultural and symbolic values are related to the way food is mediatised. The main argument is that cooking television series produce haptic images of place and food that include a specific sensuous and emotional relation between screen and viewer. The haptic imagery is reflected in popular visual culture and tourism as well as in art history and aesthetics. 相似文献