In search of heterotopia? Motivations of visitors to an English cathedral

This paper explores visitor motivations at an English cathedral, and the role that heterotopia plays in their motives. More than a third of visitors to Chichester Cathedral appear to be motivated by a subconscious search for a spiritual experience, hidden by rational motives such as interest in history. It concludes by examining the management implications that arise from a potential lack of understanding about visitors' motivations. Cathedral managers should acknowledge their visitors' intrinsic sense of spirituality and recognise their spiritual motivations through interpretation, which should encourage them to explore their personal narratives around the emotional dimension of visiting a cathedral. Copyright © 2010 John Wiley & Sons, Ltd.     

Scottish visitor attractions: a collaborative future?

Although interorganisational collaboration is increasingly being accepted as a necessary, even desirable strategy for the tourism industry as a whole, there would appear to be a number of impediments to the implementation of collaborative initiatives among operators of visitor attractions. This paper focuses on the visitor attractions sector in Scotland, where such impediments are considered to be particularly serious. For a number of reasons, however, collaboration may represent a crucial strategy for visitor attractions in Scotland as they enter the new millennium. This paper sets out to assess the potential for intrasectoral, interorganisational collaborative strategies in enhancing the long‐term viability of the Scottish visitor attractions sector. Copyright © 2001 John Wiley & Sons, Ltd.     

Destination loyalty and repeat behaviour: an application of optimum stimulation measurement

This paper reports on a study of consumer loyalty in the holiday destination selection process. The study does not define loyalty, but attempts to contribute to an understanding of the concept by applying a psychological measure of variety seeking directly to patterns of holiday destination choice. The measure used is based on the optimum stimulation level (OSL) concept. The guiding proposition in this study was that tourists with a high need for variety would display a varied pattern in their vacation destination selection and this assumption is modestly supported by the empirical findings. The results suggest that further experimentation with the OSL would be fruitful when combined with attitudinal measures and with precisely defined sets of tourist behaviours. Copyright © 2004 John Wiley & Sons, Ltd.     

Clustering and compatibility between tourism attractions

Cumulative attraction or compatibility is a powerful factor in locational decisions of retail outlets, but it has received little attention in the tourism literature. Existing studies largely ignore the impact of spatial and thematic clustering on compatibility between tourism businesses. This research questions whether and how spatial and thematic clustering are related to tourist movements between visitor attractions. The study in Cornwall, England, is based on in‐depth interviews with tourist attraction managers and key informants, complemented by a survey of 435 tourists. It provides insights into the relationship between the nature of the tourism product, spatial clustering and tourism behaviour. Copyright © 2009 John Wiley & Sons, Ltd.     

The effectiveness of environmental interpretation at resource‐Sensitive tourism destinations

The process of appropriate visitor management is an integral part of sound tourism management. Visitor management includes the development and implementation of rules and regulations with respect to visitor activity, which in turn provides the guidelines for visitors. On the other hand, it also aims to create enjoyable visitor experiences in the hope that visitors will appreciate the value of the site. Environmental interpretation in a resource‐sensitive tourism destination is considered to be an effective visitor management strategy that helps to encourage visitors to adopt more appropriate behaviour in order to sustain the development of tourism. This paper aims to examine the processes and purposes of visitor management and environmental interpretation, including relevant definitions and functions. The characteristics of visitor management and environmental interpretation, and how to increase their effectiveness, also are addressed. Copyright © 2002 John Wiley & Sons, Ltd.