The impact of perceived security and consumer innovativeness on e-loyalty in online travel shopping

ABSTRACT

This study investigates the impacts of perceived security and consumer innovativeness on online travel shopping. A survey questionnaire was used to collect data and a total of 283 questionnaires were used for data analysis. The mechanism of perceived security and consumer innovativeness was then identified. The study results indicate that: (1) higher perceived security increases the perception of website image and trust; (2) consumers with a higher level of innovativeness tend to trust travel websites; (3) website image has a mediating effect between perceived security and trust; and (4) trust has a mediating effect between website image and e-loyalty.     

Determinants of revenue per available room: Influential roles of average daily rate,demand, seasonality and yearly trend

Determining price per room to be charged to customers is an important decision to be taken by hotel management. Hotels frequently change their room rates based on the demand of room, occupancy rate, seasonal pattern, and strategies undertaken by other hotels on pricing. We formulated four models to analyse how various influencing variables, such as hotel price, demand, yearly trend and monthly seasonality influence hotel revenue per available room (RevPar). To analyse a case, we used monthly accommodation statistics for Sweden taken for Swedish Agency for Economic and Regional Growth and Statistics from January 2008 to July 2017. We carried out data analysis using both multiple regression and Multivariate Adaptive Regression Splines (MARS) model and found that application of MARS can help establishing a nonlinear relationship of RevPar with other determining variables in a superior way. We also proposed the possibility of developing a better forecasting model using MARS.     

论购物佣金的法律治理

目前,旅行社扭曲的经营模式是以不合理的购物佣金为基础的,这种购物佣金也几乎必然损害旅游者权益.当前的治理方式主要有两种,即立法禁止与立法规范.但两者都没能解决问题,其共同的困境在于:第一,都是地方立法,受限于地方利益的顾虑,执法者不可能严格执法;第二,都过度依赖行政监管,但行政监管存在自身固有的不足.可行的解决思路是在旅游法中赋予旅游者一项合适的权利,通过旅游者有效的维权活动制约旅行社损害旅游者利益的佣金行为.购物反悔权正是这样一种合适的权利,它将迫使旅行社主动将购物佣金控制在旅游者可以接受的限度内,或者干脆放弃购物安排.此时行政监管的主要职责将转化为保障旅游者该项权利的顺利实现,借此形成市场主导、行政保障的治理模式.     

Shopping value,tourist satisfaction and positive word of mouth: the mediating role of souvenir shopping satisfaction

We propose new insights into key satisfaction outcomes for souvenir retailers, such as positive word-of-mouth recommendations, seeking deeper comprehension of overall tourist satisfaction determinants, by analysing the mediating role of tourist souvenir shopping satisfaction. We apply variance-based structural equation modelling by means of partial least squares to a sample of 408 tourists all of whom had purchased souvenirs. The results suggest that tourist shopping satisfaction partially mediates the relation between shopping value and positive word of mouth, while tourist shopping satisfaction completely mediates the relation between shopping value and overall tourist satisfaction. The results and their implications are then discussed to arrive at pertinent conclusions on tourist souvenir shopping satisfaction.     

Prioritizing destination attributes for optimal resource allocation: a study of Chinese tourists visiting Britain

ABSTRACT

This study assesses the importance, performance, and the interrelationships of key destination attributes for marketing managers to prioritize resource allocation. A three-dimensional analysis of importance–performance–impact-analysis (IPIA) factors, based upon a survey sample of 275 Chinese tourists to Britain and an expert panel interview with 10 destination marketing managers is presented. Data analysis was based upon a mix of multi-criteria decision-making methodologies, the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method and the Analytic Network Process (ANP) method. The framework can be applied to prioritize resources allocation to improve customer satisfaction in other contexts, such as a sector or a specific business.     

对体育比赛场馆项目流程管理的若干思考

该文章在简要介绍流程管理的定义后,引出体育比赛场馆项目流程管理的相关定义,进而分析阐明了体育比赛场馆建设项目流程管理的现状,并对当前市场上存在的流程管理方面的问题进行了论述,最后针对这些问题提出一系列相应的优化措施,为体育比赛场馆建设项目的流程管理提供了借鉴。     

谈王灵农场经济社会发展

实践科学发展观,必须坚持以人为本,从实际出发,转变经营方式,走特色发展之路,开创企业发展的新局面。     

浅议对安全生产风险管理体系建设的认识

本文主要是认识安全生产风险管理体系建设工作的必要性和重要性,落实责任与资源。旨在交流探讨如何抓住关键环节,推动体系工作,如何结合实际,全员参与,不断总结、持续改进进一步提高电力建设安全生产管理水平。     

Client Importance and Audit Quality at the Individual Audit Partner,Office, and Firm Levels

We investigate whether audit partner level data provides a more powerful measure than office or firm level measures of client importance. We find that the likelihood of issuing a going-concern opinion (any and first-time) increases, and the absolute value of discretionary accruals decreases, in relation to the proportion of audit fees to the total audit fees received by audit partners from all their clients. We also find that the likelihood of issuing a going-concern opinion (any and first-time) increases, and the absolute value of discretionary accruals decreases, in relation to the proportion of non-audit services fees from a client to total non-audit service fees, and the proportion of total audit and non-audit service fees from a client to total fees from all their clients at the office and firm levels. Our findings provide evidence to regulators, audit clients, and stakeholders that audit partners do not succumb to pressure from economically more important clients as audit quality has a positive association with client importance.     

Factores determinantes de la lealtad al proveedor de servicios turísticos online

The aim of this study is to analyze the factors determining loyalty towards online tourist services supplier with a model which integrates the influence of trust in tourism websites with the conceptual framework of the Theory of Planned Behaviour (TPB). The hypotheses were tested on a sample of 305 airline travel tickets online purchasers, with the use of structural equation models. The results of the empirical study suggest that the three variables of TPB (perceived control, subjective norm and attitude) positively influence loyalty towards Internet use to purchase airline tickets. The role of trust is especially relevant as it also boosts the effect of TPB variables. Finally, a set of managerial implications are considered.