Socio-emotional wealth and corporate responses to environmental hostility: Are family firms more stakeholder oriented?

Do family firms care more for different stakeholders than nonfamily firms when operating in a hostile business environment? This study addresses this question and fills the existing void in family business research. It shows that family-controlled firms adopt corporate social responsibility strategies and balance the demands of internal and external interest groups to preserve their socio-emotional wealth while facing fierce competition, resource scarcity, and penurious economic conditions. More specifically, our analysis of an international sample of 956 listed firms from 2006 to 2014 reveals that family firms show a higher level of corporate social responsibility (CSR) performance and better stakeholder orientation than nonfamily firms. Our findings are useful for managers, policymakers, and responsible investors.     

Social Networking the Brand—An Exploration of the Drivers of Brand Image in the South African Beer Market

Social network marketing has risen to the fore as an innovative and cost effective method of reaching a target audience. However, owing to the recentness of this marketing technique, there is little scholarly research in this area, especially in emerging markets. This study considered the impact of interactivity and media richness on brand attitude and brand image in the South African beer market. It also tested whether brand involvement has a moderating effect in this regard. The empirical work was conducted through an electronic survey of Facebook fan page users. The results revealed that interactivity had a positive effect on brand attitude, whilst media richness did not. Brand involvement, tested for a moderating effect on the above relationships, was not found to be significant. As expected, brand attitude was found to be strongly linked to brand image in this context. The findings stress the importance of bidirectional communication in favor of media rich design. This suggests that marketers of beer would be well advised to engage with customers on fan pages in routinely responding to their comments and allowing them to upload suitable content. If consumers feel that they have ‘ownership’ of these pages and are able to have a positive influence on brand evolution, fan pages are likely to yield positive results in social media campaigns.     

从被要求做到主动做：群体卷入模型视角下高参与人力资源实践对员工前瞻行为的影响研究

文章以333名员工和68名主管在两时间点进行的配对调查为样本,基于群体卷入模型的研究视角,探析了高参与人力资源实践与员工前瞻行为之间的关系,对员工感知的高参与人力资源实践如何通过员工组织地位感知促进前瞻行为进行了研究。研究结果表明,员工感知的高参与人力资源实践能够正向预测员工的前瞻行为,而员工组织地位感知在这一关系中起完全中介作用。同时,员工主动性人格会削弱组织地位感知对前瞻行为的正向影响,即相对于高主动性人格的员工,主动性人格较低的员工更易受到由高参与人力资源实践导致的组织地位感知的正向影响,进而更多表现前瞻行为。     

高雄民众对“彩蝶谷”复育参与意愿之研究

于2011年5月至8月以深度访谈、焦点团体访谈的方式收集台湾省高雄市六龟区地方领袖对"彩蝶谷"复育行动之意见,以彩蝶谷复育座谈会方式收集市政府观光局、都发局、农业局、六龟区各级学校、小区发展组织、民宿业者等权益关系人对"彩蝶谷"复育行动的意见,结果显示:"彩蝶谷"复育计划受到六龟区整体权益关系人的肯定,认为其有潜力成为六龟本区的代表性景点,发展生态旅游并带动地方发展。又以问卷形式调查当地居民参与"彩蝶谷"复育行动的意愿,抽样高雄市六龟区1 000户,回收有效问卷144份,结果显示:六龟区居民无论离"彩蝶谷"远近,都乐见"彩蝶谷"有妥善的发展,且邻近的邻里都有高度的亲自参与意愿;90.3%的受访者肯定复育"彩蝶谷"可以促进自然环境生态的保护;88.9%的受访者同意复育"彩蝶谷"可以带动六龟区生态旅游及经济发展;52.7%的受访者肯定复育"彩蝶谷"之效果,认为只要做复育,蝴蝶就会大量回来;复育项目的优先级是以"栽植能繁殖及吸引蝴蝶的植物"为最高。     

利益相关者理论视角下的大型商业零售企业营销创新研究

创新是企业发展的源动力,对于商业零售企业来说,营销模式创新尤为重要。文章借鉴企业利益相关者理论,针对大型商业零售企业的经营特点,通过建立全新的企业与消费者之间的关系,构建“消费者股东”营销模式,从而拉动更多的顾客成为企业的消费者,形成企业营销的“网络效应”。     

Empirical Findings on Business–Society Relations in Europe

Based on a theoretical exploration in a previous article, this paper empirically analyzes which issues of SD are taken into account by corporations and stakeholders in what way, and to what extent the concept of sustainable development (SD) can be achieved through stakeholder relations management (SRM) on the corporate level. An important basis for this empirical analysis is a referential framework, which specifies 14 issues of SD. In a first empirical step, the literature-based framework has been operationalized for the business world by analyzing sustainability reports. In a second empirical step, the operationalized framework served as the basis for a survey of selected MNCs. The analyses of the sustainability reports and the survey show how MNCs deal with particular issues of SD and what role they perceive particular stakeholders play. A key conclusion of the article is that SRM indeed promotes SD, but that it is no alternative to predictable government regulation.     

论代言人推荐式广告如何影响消费者态度

在日常生活中,常看到许多广告运用具有专家、真实产品的使用团体,或用明星为产品代言,这种利用代言人的推荐式广告手法,是期望能对消费者提供专家性、比较性或象征性,来达到品牌知名度提升,使产品表现出差异化形象,促使消费者的人格特质与品牌形象间产生连结效果,甚至产生行为规范性的影响,于是有越来越多的学者和市场营销人员将注意力放在广告中使用的代言人(Spokesperson)或推荐人(Endorser)上,并为其提出理论基础。