济宁市旅游资源整合的SWOT 分析

济宁市旅游资源丰富,具有5A 级的世界文化遗产-"三孔",人文资源具有明显优势,为提高业内的竞争力,济宁市对其旅游资源整合,但收效甚微.借用SWOT 分析方法,从资源、交通和政策分析其优势,从联动效应、开发深度和从业人员的素质分析其劣势;从旅游发展转型、产业结构调整、修学旅游热和京福高速铁路的建设分析其机遇,从旅游者多...     

九江市郊马尾水森林公园旅游产品开发探讨

马尾水森林公园风景区发展生态旅游的资源丰富且独具特色,加上景区内丰富的的历史人文,更使得马尾水森林公园更是独具一格。分析了马尾水森林公园旅游产品开发的现状和存在的问题,再通过进一步对其资源情况和客源市场等的调查分析,以此为基础提出旅游产品开发与设计的方案,途径和对策。     

穗港澳商都旅游文化特色及发展探微

对一个区域的旅游发展来说,重点是要找出自己最鲜明、最独特的亮点.分析穗港澳旅游文化特色,就是为其旅游发展找准方向,为区域旅游合作构建和谐发展局面.港澳的商都旅游文化已经定型,而广州相形之下则缺乏特色.其原因既有客观的"晕轮效应"和"调色板效应",也有主观的精品意识缺乏等.广州旅游要想在穗港澳旅游竞争中赢得市场,首先要确立都市旅游商业文化的地位和形象,其次要打造自己的特色文化金名片.在攻略方针上主要得从文化软资源、软环境方面下工夫.     

我国中小旅行社产品的深度开发

我国中小旅行社的数量众多,但其产品却存在着较多的问题.中小旅行社要生存发展,必须从产品方面入手改革,才能在巨大的竞争对手面前提高自己的竞争实力.     

服务贸易总协定冲击下的中国旅游业

服务贸易总协定将会给中国的旅游业带来深远的影响,从饭店业、旅行社业、旅游交通运输业及其他方面全方位地分析了GATS签署后将对我国旅游业所带来的冲击。     

以知识联盟塑核心能力——论我国内资旅行社的市场竞争战略

随着我国旅行社行业的不断开放,小、散、弱、差的内资旅行社必须紧紧把握世界范围内的服务产业知识化的浪潮,塑造自己的核心能力,改造成为知识服务实体,方能在今后的竞争中生存和获胜。旅行社要获得持续的竞争优势,在满足顾客需求成为企业生命线的今天,必须具备的两个能力是满足顾客需求和发挥员工的积极性和智慧。旅行社的核心能力可以而且必须通过知识联盟来实现。     

家庭生命周期与旅游态度的关联研究——以长沙市居民为例

家庭是旅游态度形成的最重要环境背景,也一直是旅游活动的重要组织单元,探究家庭生命周期与旅游态度的关系意义重大.文章依据已有研究成果,建立家庭生命周期模型,制定旅游态度量表,以问卷工具面向长沙市居民进行调查,获得基础数据,运用因子分析得到了追求享受、强调卫生、看重设施、向往体验、关注身心健康等5个方面的旅游态度主成分,通过验证性因子分析后,再用相关分析、多元回归分析探究家庭生命周期与旅游态度5个主成分的关系.结果表明,随着家庭生命周期的演进,人们愈发追求享受、看重设施、关注身心健康.无巢期人群看重设施和关注身心健康的表现低于其他阶段人群,空巢期人群追求享受的表现高于其他阶段人群,空巢期、鳏寡期人群关注身心健康的表现高于其他阶段人群,满巢期人群向往体验的表现高于其他阶段人群.     

The green globe programme: Developing a greener future for travel and tourism

This paper examines the concept of sustainable tourism planning in New Zealand and its relationship to the Resource Management Act. The paper considers the public sector planning responses towards tourism development issues within the context of New Zealand's Resource Management Act, and the ability of these organisations to respond to tourism issues. It argues that the absence of a national vision for tourism is a major constraint on achieving sustainable tourism options at the regional and local level because the Resource Management Act s principles of sustainable planning are not guided by any national policy or strategy. By using a postal questionnaire, the paper provides the first in-depth analysis of planners responses to tourism and their ability to integrate tourism into the planning process within New Zealand. The paper also expands the arguments initially developed by Dredge &; Moore (1992) on the lack of integration in relation to tourism and planning.     

Chinese Residents' Demand for Outbound Travel: Evidence from the Chinese Family Panel Studies

This paper investigates potential factors influencing Chinese residents' demand for outbound travel. Based on survey data from the Chinese Family Panel Studies project conducted in 2008, we utilize several discrete choice models to analyze (1) factors explaining Chinese residents' participation in outbound travel in the last five years and (2) factors explaining various types of outbound travel. We highlight the importance of age, hukou type, personal income, education level, domestic tourism participation, foreign language proficiency, life satisfaction, and Internet use to explain Chinese residents' outbound travel. We also observe regional differences and urban–rural differences by estimating the model using different sub-samples. Finally, implications are presented concerning marketing efforts in targeting potential Chinese outbound tourists.     

The impacts of student and life satisfaction on tourism students’ perceived sense of belonging

This study explores how tourism students’ satisfaction with their lives and academics affect their sense of belonging within their school communities. The primary supporting research was conducted using a questionnaire, which 285 students in Akdeniz University’s Faculty of Tourism answered. The mean scores of the two scales (life satisfaction and sense of belonging) and the dimensions of student satisfaction were used to conduct multiple regression analysis. The results suggest that two aspects of student life (teaching staff and school management vs. student support and counseling) and life satisfaction had a direct correlation with students’ sense of belonging.