International Students in Asia: Travel Behaviors and Destination Perceptions

This study investigates the incidence of international student travel in Taiwan. It was found that Chinese, Asian and other international students behave somewhat differently from respondents in prior studies conducted in Western settings. Cultural background influenced the travel behaviors of international students as well as their perceptions of Taiwan as a tourism destination. The visiting friends and relatives (VFR) market induced by Asian respondents offers greater tourism-related potential than the travel activity that students themselves undertake. The contrary was found for non-Asian students where the student-induced VFR market is small and prospectively less attractive than the student market. The Chinese international student travel market and induced VFR market showed less potential than anticipated, perhaps because of the embryonic stage of diplomatic and commercial relations between Taiwan and mainland China.     

LearnSmart,adaptive teaching,and student learning effectiveness: An empirical investigation

Facing the growing number of digital natives entering the classroom, business professors look for innovative ways to enhance the student learning experience. The authors focus on the online interactive learning tool LearnSmart (McGraw-Hill, New York, NY), and examine its impact on student learning effectiveness by testing the direct and indirect relationships among perceived competence, perceived challenge, instructors, perceived value, and satisfaction with LearnSmart. Constructionism served as the theoretical foundation for this study. About 215 students at a public university in the United States took the survey and 197 valid responses were received. Regression analysis results showed that the use of LearnSmart improved students' perceived competency, thus increasing their perceived value of using LearnSmart, as well as their satisfaction with LearnSmart. Perceived value was also found to mediate the impact of perceived competency on satisfaction with LearnSmart, and the instructor played a significant role in facilitating and improving student learning. Perceived challenge impacted student's perceived value of using LearnSmart, but it did not influence satisfaction with LearnSmart.     

A typology of students based on academic entitlement

Two hundred ninety-three university business students were surveyed using an academic entitlement (AE) scale updated to include new technologies. Using factor analysis, three components of AE were identified: grade entitlement, behavioral entitlement, and service entitlement. A k-means clustering procedure was then applied to identify four groups based on the relative strength of the AE components: the model student, under the radar, instructor as servant, and the privileged. These groups were further characterized by additional demographic (i.e., parental income) and classroom variables (i.e., instructor response times). Findings can help business educators gain better insight into the AE construct and devise more effective instructional strategies.     

对旅游产品的几点看法

旅游服务和旅游商品是旅游产品的组成部分,提供便利设施是旅游产品的开发;提供旅游服务的过程是旅游产品的生产;旅游线路是旅游产品的生产流水线;资源和设施是生产旅游产品的劳动工具,旅游产品的所有制和使用权是不可分离的。     

我国旅行社行业发展的几个理论问题——对我国旅行社行业制度变迁的考察

简要地回顾和评述了二十多年来我国旅行社行业的发展历程,对一些长期困扰旅行社行业发展的诸如旅游业发展与制度化环境、政府主导与市场主导、“政策失灵”问题,行业垄断还是行业竞争等理论问题提出了独立的见解,并就我国旅行社业的发展趋势与路径选择提出了建设性的意见。     

模块化结构型旅游调查问卷的设计与应用

常规旅游调查问卷设计在实际调查过程中会产生使用不便的问题,也可能产生一些错误的结果。采用模块化结构型调查问卷设计可避免这些问题的产生。把计算机手段应用到模块化结构问卷调查,使用更为方便,结果更为可靠。     

当代大学生信息素质教育

信息素质教育是大学生素质教育的重要组成部分.高校图书馆应开设有关课程,开展一系列教育活动,加强大学生信息能力的培养,大力发展信息专业教育.     

国内旅行社品牌化道路探析

走品牌化道路是参与市场竞争的必然要求,是旅行社自身发展的需要。随着我国旅游市场的逐渐规范,旅行社必须改变当前的低价营销手段,走品牌建设之路。我国旅行社在品牌建设方面缺乏长远眼光,忽视了对品牌忠诚度的培养,在员工的培养和管理方面存在不足。     

我国六大区域旅游服务贸易竞争力的比较分析

本文介绍了旅游服务贸易在我国的发展现状,继而指出研究我国旅游服务贸易竞争力的重要性。分析了我国六大区域旅游服务贸易的发展格局,并运用显性比较优势指数研究我国各区域旅游服务贸易的比较优势,得出结论:西南、华北、西北、东北地区具有旅游创汇的比较优势,而华东、华南的旅游服务贸易存在比较劣势,最后对提高我国旅游服务贸易竞争力提出建议。     

大学生与社会主义核心价值体系的调查与思考

引领高校大学生树立正确的人生价值观一直以来都是我国高校教育的关注重点,党十六届六中全会系统地提出了社会主义核心价值体系,这为高校思想政治教育提供了新的理论支撑点,因而如何有效引领大学生践行社会主义核心价值体系成了当前高校教育的一个关键点。本文通过问卷调查采集的数据,分析了当前大学生践行社会主义核心价值体系的现实状况,并进一步透析了这些现象的原因,尝试构想引领大学生践行社会主义核心价值体系的蓝图。