基于游客体验的无线导游机技术创新研究

体验经济时代的到来带给游客全方位、全新的体验，然而目前多数旅行社都处于产品经济时代，少数发展到了服务经济时代。本文通过对无线导游机技术的创新，来充分实现游客体验的核心：个性化、人性化和价值化。     

Using current consumer issues to involve students in research

The value of involving students in research has been well documented. By including students in research, active and independent learning opportunities are provided, the importance of inquiry and investigation is emphasized, and connections between course material and the discipline become evident. Relevant opportunities for involving students in research projects can sometimes be elusive. Faculty time constraints limit the number of projects that can be undertaken and the number of students involved. Furthermore, many students become intimidated when told that they are required to carry out a research project. The purpose of this study was to use current consumer issues to involve undergraduate students in a relevant research project. The research project was implemented in class settings with teams of students. Faculty selected contemporary consumer issues based upon perceived student interest and experiences as consumers. By using issues of high relevance and familiarity to students and using the team approach within a course that faculty members were already assigned to teach, the issues of time constraint for the faculty members and increased levels of comfort for students were addressed. Prior to undertaking the project, students were instructed in appropriate research methods. Research methods utilized included student development of survey instruments, collection and recording of data, interpretation of data and presentation of results. Students became familiar with various research practices. By working as team members, the students’ comfort level for being involved in research increased; however, other common group challenges arose. Relevant, contemporary consumer issues carry high relevance and interest for student groups, helping generate enthusiasm for the research process. The focus on involving students in research continues to be emphasized. By using research topics related to student's experiences as consumers, students are more readily engaged in undertaking research projects. Through these relevant research projects, students’ consumer decision making is positively impacted.     

旅行社网站服务公平性对顾客行为意向的影响研究

企业坚持公平性原则,才能建立和维系与顾客的长期关系.笔者以旅行社网站的顾客为研究对象进行了一次实证研究,探讨了旅行社网站服务公平性对顾客行为意向的影响.数据分析结果表明:旅行社网站服务公平性直接影响顾客信任感和满意感,间接影响顾客的行为意向.     

Incentive Travel: A View from the Top

Meetings, incentives, conventions, and exhibitions are an important segment of the hospitality and tourism industry. The extant study focuses on the incentives or incentive travel. While incentive travel has existed for decades it is a relatively under-researched sub-field of hospitality. The goal of this article is to examine the current state of incentive travel, how it has changed over the past few years, and how it is likely to change in the future. Rather than examine every aspect of incentive travel, this research only looks at “buyers” of incentive travel rather than users or recipients and obtains data only from top-level corporate executives. Thus, the results are of the highest level and highest caliber. It was found that companies have been using incentive travel for decades and find it to be an effective employee motivator and as an incentive to sell product. It also builds morale and relationships.     

济南市旅行社业发展面临的问题及对策

旅行社作为旅游业的三大支柱之一,在旅游业的发展中占有重要地位。近年来,济南市旅行社发展迅速,同时也面临着很大挑战,对此旅行社只有不断地开拓创新,才能提高自身的竞争能力,实现可持续发展。文章分析了济南市旅行社发展面临的问题,从发展观念、人力资源管理、产品和营销四个方面提出了对策,以期为旅行社的发展提供参考,促进旅游业的持续健康发展。     

少数民族社区旅游的舞台化特征研究——以云南若干村镇为例

云南民族众多、人文和自然景观富饶,少数民族社区旅游发展起步较早,发展较成熟,在长期发展过程中,呈现出了明显的舞台化特征.在考察了大理古城、周城,丽江束河古镇,香格里拉霞给村,西双版纳傣族园等较为典型的旅游村镇的基础上,归纳认为少数民族社区旅游的舞台化特征主要体现在3个方面:社区旅游圈、东道主行为前台化和民俗节事舞台化.这种舞台化有利于少数民族传统村镇在空间特质和精神特质上的分区保护;有利于提高居民参与社区旅游发展的参与意识和传统文化意识;有利于游客在有限的时空范围内体验少数民族的风土人情.     

中国入境旅游外汇收入季节调整实证分析

旅游业的行业特点决定了中国入境旅游时间序列的发展趋势中存在明显的季节变动因素及不规则因素.本文利用X-12-ARIMA季节调整方法,把中国入境旅游外汇收入序列具体分解为长期趋势因素、季节变动因素及不规则因素,并对各构成因素作了简要分析,以期能对中国入境旅游业的变动规律给出一个相对客观的认识.     

中国旅行社业发展的回顾与前瞻

本文首先对中国旅行社业的发展历程进行了梳理和回顾，认为二十余年来的发展进程基本上可以划分为四个阶段，即初步形成、快速发展、结构调整和全面开放，并在此基础上对中国旅行社业的现状进行了简要剖析。对未来的发展趋势则分别从市场基础、竞争主体、企业制度、品牌和分工体系等角度进行了分析，并据此提出了市场、产业、企业和产品等旅行社不同运作层面上的一系列观点。     

"众乐乐":旅游虚拟社区"结伴旅行"之质性研究

以往对互联网与旅游相结合的研究多集中在旅游信息交换方面,本文将探讨在互联网平台上寻找"游伴"的现象.采用扎根理论(grounded theory),文章搜集和分析了一个"讨论串"和12个半结构式访谈.研究发现,虚拟社区结伴旅行是互联网普及和自助精神共同作用下产生的一种自助旅行方式.旅游者通过控制旅伴的数量和质量,规定旅伴间的权责关系,力图在孤独的背包客和团队旅游中找寻一条中间道路,以"小圈子"把这条中间道路确定和保持下来,他们的旅游体验最终结合团队旅游和背包客的优点,实现了优化.文章最后讨论了研究限制和未来研究方向.     

中国旅行社业发展现状与发展对策研究

在对中国旅行社20年来产业化、市场化、企业化和法制化进程做了系统梳理和综述的基础上，课题组重点研究了我国旅行社的产业现状和即将来临的机遇与挑战。最后，分别从产业政策、分工体系、企业制度、行业管理、经营策略、借鉴国外经验等6个方面对面向21世纪的中国旅行社业提出了具体的发展对策。