On linking the perceived values of mobile shopping apps,customer well-being,and customer citizenship behavior: Moderating role of customer intimacy

Marketing studies that seek to determine the drivers of Customer Citizenship Behavior (CCB) are still relatively rare, especially for its multi-faceted relationship with perceived values in the context of online transactions. This study seeks to bridge this research gap by exploring the relationship between the perceived values of mobile shopping applications (MSApps) and CCB through perceived well-being based upon the social exchange theory. This study also makes another original contribution by investigating the moderating role of customer intimacy. A quantitative approach was adopted by collecting data through a web survey and then applying structural equation modelling, as well as cluster and multigroup analyses to test the proposed hypotheses. Perceived values were found to influence consumer well-being, thus predicting CCB, with consumer intimacy playing a significant moderating role in this relationship. This study is one of a few seeking to verify the drivers of CCB for MSApps, and it is the first of its kind to investigate consumer intimacy as a moderating factor. The findings will prove useful to providers of MSApps and retailers.     

How household food shopping behaviors changed during COVID-19 lockdown period: Evidence from Beijing,China

The COVID-19 pandemic has had a great impact on food shopping behavior. However, changes in food shopping behavior and related decision-making mechanisms remain unexplored. This study conducted a face-to-face questionnaire survey with 900 residents in three communities in Haidian, Beijing, China, to analyze food shopping behavior during the periods of pre-lockdown, lockdown (January–March 2020), and post-lockdown. Our results indicated that the preference for fresh food e-commerce shopping was accelerated by the lockdown with the usage rate increasing by 48%; the wet markets were seriously hit by the lockdown policy and had not fully recovered by the post-lockdown period (with a 75% reduction in the usage rate during lockdown). The psychological mechanisms of changes in food shopping behavior revealed that the context (e.g., community facilities) and the perceived risk of COVID-19 were two significant factors impacting the four shopping choices investigated. Specifically, the context factors affected behavior directly for supermarkets and convenience stores and indirectly for e-commerce and wet markets. The findings are expected to help in guiding emergency responses during a future pandemic as well as the long-term construction of food supply facilities.     

红色旅游氛围对游客忠诚度的影响研究

红色旅游的持续发展与游客忠诚度紧密相关。文章基于SOR理论使用定量和定性结合的研究方法建构红色旅游氛围对游客忠诚度的影响模型并进行充要条件和路径分析。研究结果得知,红色旅游氛围对游客忠诚度有间接影响;游客参与度、红色旅游体验和游客满意度是游客忠诚度的充要条件;红色旅游氛围、游客参与度、红色旅游体验和游客满意度综合作用形成游客忠诚。研究结果揭示了红色旅游游客忠诚度的前因及复杂关系,为红色旅游质效提升提供思路。     

基于SEM模型的观光工厂旅游地居民参与研究——以柳州市为例

旅游地居民作为旅游开发活动的重要利益相关方之一,其支持与否、参与与否会对旅游开发活动产生十分重大的影响。通过对柳州市居民的问卷调查,运用实证的方法统计相关数据,并借鉴前人的理论构建结构方程模型以分析之。分析结果表明当地居民对观光工厂旅游开发的支持和参与存在一定的盲目性,对该事物的认识有非理性成分;居民在参与观光工厂旅游开发过程中的利益诉求是物质与精神并重的;基层居民的参与度会更容易受到参与能力不足的影响;在开发的初期,参与能力的影响十分有限,但后期的变化应予以关注。     

数据足迹视域下的南粤古驿道旅游地形象感知研究——以河源粤赣古驿道为例

随着互联网技术的发展及自媒体时代的到来,移动互联网的旅游消费比例日益增长,游客体验交互效应及价值共创成为常态。旅游数字足迹挖掘与研究,有利于以游客体验核心价值、最佳利益为出发点,构建服务型企业管理制度层面的口碑及业界诚信,从而实现企业、员工与游客最终的共赢。基于南粤古驿道旅游地形象感知研究视角,选取河源粤赣古驿道为研究区域,运用ROST网络文本分析、百度指数等数据挖掘方法,从多维度、多视角开展旅游地形象感知研究,对河源粤赣古驿道及其沿线景区开发、游客满意度优化提供针对性策略。     

农村基本公共服务农户满意度影响因素研究——基于Logistic-ISM模型

农村基本公共服务农户满意度对促进农村基本公共服务的可持续健康发展具有重要意义。基于496份调查数据,运用多元有序Logistic模型和ISM模型分析了农村基本公共服务农户满意度的影响因素及各影响因素间的关联关系和层次结构。结果显示,农户满意度受年龄、文化程度、家庭年收入水平、政府投入力度、政府监管力度、政府人员服务态度、农户参与度和对基本公共服务的了解程度等8个因素影响。因此,建立信息披露机制,完善政府投入机制,加强政府监管力度,有助于提升农户对农村基本公共服务的满意度。     

基于生态位理论的弱势旅游地发展态势及开发策略研究——以粤北山区为例

为优化粤北山区产业结构调整,促进区域旅游经济均衡协调发展,收集2013—2017年粤北山区5个城市旅游资源、旅游市场、社会经济、生态环境四大维度的统计数据,运用生态位理论,对其旅游生态位发展态势、生态位扩充程度进行评测与排序。从分析结果可见,韶关综合生态位排名第一,为粤北山区旅游城市中的双核心城市。韶关、梅州旅游业发展态势良好,处于扩充状态,其区域旅游业影响力日益增强。通过粤北山区旅游生态位综合分析,可见要实现区域协调均衡发展,重点在于搭建区域旅游一体化合作平台,致力于产业集聚与优势互补,注重旅游经济投入与产出比优化,从而实现弱势旅游地的突围与转型。     

高端乡村旅游产业与生态环保基础设施协同发展研究——以天津蓟州区为例

在经济新常态下积极推动发展高端乡村旅游产业已经成为我国建设美丽乡村的重要着力点,与此同时反生态问题的不断显现已成为阻碍我国乡村旅游经济实现可持续发展的掣肘,因此,高端乡村旅游产业的发展模式向生态化转型势在必行。以天津市蓟州区乡村旅游景区的环保基础设施为研究对象,从环境情况、设施配备和从业人员3个方面确定了20个影响因素,通过向游客发放问卷进行满意度调查,从游客感知角度的基础上采用IPA模型分析游客对景区环保基础设施的重要性和满意度。结果表明,准则层及指标层感知均值都为游后感知实绩(满意度)<游前期望(重要性),在此基础上提出用冲突协同理论来指导蓟州区高端乡村旅游产业发展中的环境管理工作,实现高端乡村旅游产业与环保基础设施的协同发展,也能为今后的相关研究奠定基础。     

Psychometric validation of anti-clot treatment scale and treatment satisfaction questionnaire for medication version II in Japanese patients with atrial fibrillation

Aims: The Anti-Clot Treatment Scale (ACTS) and Treatment Satisfaction Questionnaire for Medication version II (TSQM-II) are validated treatment satisfaction patient-reported outcome (PRO) instruments. The ACTS includes two domains: Burdens and Benefits; the TSQM-II includes four: Effectiveness, Side Effects, Convenience, and Global Satisfaction. Japanese-language versions of the ACTS and TSQM-II have been developed and linguistically validated. This study aimed to assess their psychometric properties in Japanese patients with atrial fibrillation (AF).

Materials and methods: ACTS and TSQM-II data from 534 patients with AF were collected in a Japanese post-marketing surveillance study of a direct oral-anticoagulant, rivaroxaban. Four key psychometric properties, in line with best practice guidelines from the US Food and Drug Administration, were examined using traditional psychometric methods: acceptability, scaling assumptions, reliability (i.e. internal consistency reliability, test-retest reliability), and construct validity (i.e. convergent validity and known groups).

Results: ACTS Burdens and Benefits and TSQM-II Effectiveness, Convenience, and Global Satisfaction scales were found to be acceptable (e.g. item-level missing data at baseline <4%), with all scales having good internal consistency (Cronbach’s alpha > 0.80). test-retest reproducibility intraclass correlation coefficients for the ACTS Burdens and Benefits were 0.59 and 0.65, respectively, and between 0.54–0.61 for the TSQM-II scales. Known-groups validity for the ACTS and TSQM-II was supported by differences in scale scores by positive and negative impact (p?<?0.05). Correlations between the ACTS and TSQM-II (convergent validity) were lower than expected (range r?=?0.09–0.48), but in line with the original ACTS development study.

Limitations: Evaluation of test-retest reproducibility was limited by assessment period, which was longer (3 months) than recommended guidelines (usually up to 2 weeks).

Conclusions: Overall, Japanese versions of ACTS and TSQM-II scales satisfied internal consistency reliability and traditional validity criteria. Our study supports the ACTS and TSQM-II as appropriate PRO instruments to measure satisfaction with anticoagulant treatment in Japanese patients with AF.

Trial registration: NCT01598051, clinicaltrials.gov; registered April 20, 2012.     

How Collective Engagement Creates Competitive Advantage for Organizations: A Business-Level Model of Shared Vision,Competitive Intensity,and Service Performance

We argue that collective engagement can serve as a unique value-creation capacity at the business level by linking shared vision and service performance. We also propose that competitive intensity will be a market indicator by which management can enhance the effect of shared vision on collective engagement, and indirectly strengthen service performance (through collective engagement). Furthermore, we argue that this distinctive value-creation capability, embedded in collective engagement, generates competitive advantage; specifically, one that competing organizations will struggle to replicate. We examine our moderated-mediation model by using a three-time-point method derived from five different sources in 198 retail-service branches. Our findings indicate that collective engagement, fueled by shared organizational vision, improves service performance. Furthermore, as this conditional indirect effect of shared vision on service quality and customer satisfaction was solely generated through collective engagement rather than other mechanisms (i.e., commitment and involvement), it creates a competitive advantage for engagement-oriented organizations.