医药行业变革下医药代表及团队管理

近年来,随着我国现代医疗环境的不断改革,我国的药品营销工作以及整个医药行业呈现快速变革的趋势,尤其是在现代化的医改方案不断发展的背景下,医药企业在发展过程中受到了现代相关工作人员的高度重视。相关工作人员需要了解,在医药行业变革下,医药行业内的医药代表及医药行业管理者应当如何在充满不确定性的职业环境内开展人员以及团队管理,这样才能使医药企业在现代医疗环境的背景下不断发展。     

“互联网+”背景下,打造农特产品新型营销模式

在互联网兴盛的当代,电子商务成为新潮流,农民对于线上销售流程较为陌生,但消费者更倾向于线上买卖。打造农特产品新型营销模式,政府、企业、高校三主体参与建设,开展透明化生产+故事化销售,注重有爱消费+健康饮食,实现公众号+第三方小视频平台+农特产APP三位一体,促进企业发展、大学生创业、线上助农巧妙结合,从而推动经济收益与社会效益双提升。     

Monitoring recessions: A Bayesian sequential quickest detection method

Monitoring business cycles faces two potentially conflicting objectives: accuracy and timeliness. To strike a balance between these dual objectives, we propose a Bayesian sequential quickest detection method to identify turning points in real time with a sequential stopping time as a solution. Using four monthly indexes of real economic activity in the United States, we evaluated the method’s real-time ability to date the past five recessions. The proposed method identified similar turning-point dates as the National Bureau of Economic Research (NBER), with no false alarms, but on average, it dated peaks four months faster and troughs 10 months faster relative to the NBER announcement. The timeliness of our method is also notable compared to the dynamic factor Markov-switching model: the average lead time was about five months when dating peaks and two months when dating troughs.     

裂变营销属性：电商平台的创新、违法与传销犯罪

在“流量经济”与“用户思维”加持下,传销形态已发生异变。对于裂变营销属性的认定,应当通过非法传销的实质解读,提炼出传销的元模型,将具有非法传销外观的营销创新予以剥离,形成“拉人头+团队计酬”以及“收取入门费+团队计酬”的二元类型。同时,借助缓和的违法一元论,透视裂变营销中传销违法向传销犯罪的转化逻辑,明确二者之间“质”与“量”的区别。当本罪与诈骗犯罪或集资犯罪发生竞合时,应当充分发挥想象竞合的“明示机能”实现全面评价,并择重处罚。     

On some criteria for the formulation and testing of economic growth models

This paper presents a methodology for the formulation and testing of economic growth models. The model selected includes two production sectors with physical and human capital accumulation. These capital stocks are associated with spillover effects in the production of the physical good and in the accumulation of both factors.     

论区域营销系统

区域营销实质上是一个战略市场管理过程,也是一个区域财富的增长过程。文章从区域营销系统的主客体和营销的目的出发,认为区域营销系统主要由四部分构成:主体子系统、目标市场及其决策过程、产品子系统、战略管理子系统。并认为营销实质上是一个社会管理过程,是一个产品和价值交换过程,而区域营销系统网络是实现区域产品和价值交换的平台。同时还认为区域形象是区域营销的产品包装。     

基于供应链管理的企业营销渠道创新

传统渠道链的内在缺陷和新竞争模式的外在压力迫使企业必须通过渠道创新以获得新的利润和竞争力。本文在借鉴供应链管理优势的基础上,从组织结构、成员关系和管理模式创新三方面入手,提出渠道构建的逆向模式,以实现渠道的系统优化及各成员的长远利益最大,并使得市场的覆盖更为有效。     

信任、不信任与控制关系及其应用研究的现状与思考

信任、不信任与控制之间的关系及其应用,已成为当代众多社会科学学科研究信任问题的子焦点之一。我们依据近年国外有关文献的调研,认为：缺乏一个以当代众多社会科学领域重要的理论命题为基础的、统一的科学、严谨、结构合理的三者关系的分析框架,是当前深化和推进有关研究必须克服的一个障碍。     

Growth,Employment and Taxation with Distortions in the Goods and Labour Market

Abstract. This paper analyses taxation in the presence of distortions in goods and labour markets in an endogenous growth model. The government disposes of capital, labour and consumption taxes. It is shown that the market solution leads to suboptimally low levels of growth and employment. However, available tax instruments are sufficient to attain the first‐best growth path in this economy. The paper further explores the relative distortion of capital and labour taxes. For plausible parametrisations of the model, lowering capital taxes dominate reductions in labour taxes in welfare terms.     

云南旅游品牌发展与对策分析

随着国际国内旅游市场竞争的日益激烈,我们应该意识到,旅游市场之争实质上是品牌之争。云南旅游业应该在充分认识自身旅游品牌发展存在的问题基础上,找出问题,寻求改进的措施,从简单的资源要素竞争转化为品牌经营竞争战略,不断地进行品牌建设和品牌创新,实现从旅游品牌到旅游名牌的飞跃。