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981.
Josie Fisher Author Vitae 《Industrial Marketing Management》2007,36(1):99-108
This paper focuses on the common though ethically problematic practice of suppliers providing gifts and other benefits to buyers in a business-to-business context. It is argued that contrary to the claim that the boundary between acceptable and unacceptable practices is blurred when there is a focus on developing mutually beneficial, long-term relationships between suppliers and their business customers, there is a straightforward decision making procedure that can be applied. Central to this decision making procedure is the concept of a conflict of interest. While all organisations have very good reasons to address the issue of gifts and benefits, in a relationship marketing context there is even more reason to do so. 相似文献
982.
小灵通自登陆江城武汉以来,倍受消费者青睐,这与它成功的营销策略是分不开的熏笔者从其价格策略、渠道策略、绿色营销策略等6个方面进行分析,力图找出其长处以及需要改进的地方。 相似文献
983.
我国第三方物流存在的问题及营销组合策略的选择 总被引:2,自引:0,他引:2
本文针对我国第三方物流存在的问题提出了4CS营销新理论更适合于目前的物流企业的营销组合策略. 相似文献
984.
中国旅游电子商务开发探讨 总被引:11,自引:0,他引:11
电子商务与旅游业的结合--旅游电子商务其发展已呈势不可挡之势,必将给旅游业带来革命性变化,并从根本上改变旅游业发展的传统模式。加强旅游电子商务的研究,对加快我国旅游业与国际市场接轨的步伐,实现中国由″亚洲旅游大国″向″世界旅游强国″的战略性转变具有重要的理论指导意义。文章重点从旅游网站的分类、旅游电子商务开发中存在的主要制约因素及开发策略等方面作了一些初步的探讨。 相似文献
985.
通过对数学中图的可嵌入性理论的引申和应用,提出观念图的概念,建构了观念的要素组合分析方法,为运输型物流企业观念营销的实施和管理提供方法论基础。 相似文献
986.
Creating market anticipation: An exploratory examination of the effect of preannouncement behavior on a new product’s launch 总被引:1,自引:0,他引:1
Preannouncements are strategic marketing communications directed at market participants including investors, suppliers, distributors,
and buyers. Most empirical literature focuses on antecedents influencing a firm’s preannouncement behavior and on outcomes
related to deleterious responses by competitors. This study differs and follows the large body of extant research that examines
preannouncing behavior as a deliberate marketing communication process aimed at influencing market participants in the firm’s
favor. The authors develop and test a model of preannouncement behavior that affects the success of a new product launch through
market anticipation, competitive equity, and new product development resources. The findings indicate that preannouncement
behavior engenders new product success through its positive effect on market anticipation—a favorable industry-wide bias in
advance of new product introduction—and emphasizes the use of preannouncements as business-to-business marketing communications
aimed at influencing current and prospective supply chain partners in the firm’s favor.
Kim Schatzel (schatzel@umd.umich.edu) (PhD, Michigan State University) is an assistant professor of marketing at the University of Michigan,
Dearborn. Her business experience includes more than 20 years of corporate and new venture work including tenure as the founder
and CEO of a multinational $250 million automotive components firm and three start-up technology-based companies. She is interested
in the study of new product development, business-to-business marketing communications, and firm reputation issues. She has
published articles in theJournal of Marketing, theJournal of Business Research, and theJournal of Product Innovation Management. She is also highly committed to teaching excellence and has won several awards for undergraduate, graduate, and executive
teaching.
Roger Calantone (rogercal@msu.edu) holds the Eli Broad University Chair in Business at Michigan State University and is also the director
of the Broad Information Technology Management Program (ITMP). He is interested in the study of new product innovation and
technology decisions in industrial firms. Currently, his research is focused on new product decisions, industrial market segmentation,
global logistics, and the use of neural network and autonomous learning models to valuate product components. He is the author
of more than 200 refereed academic articles and proceedings and is coauthor of several books. His publications have appeared
in journals such as theJournal of Marketing, the Journal of Marketing Research, Marketing Science, Management Science, Decision Sciences, and theStrategic Management Journal. 相似文献
987.
988.
This paper develops a general equilibrium model of fertility and human capital investment with young adult mortality. Because young adult mortality is negatively related to average young adult human capital, human capital accumulation lowers mortality, inducing demographic transition and industrial revolution. Data confirm that young adult mortality is related negatively to schooling, and the rate of return to schooling, and positively to fertility. The data indicate a negative relationship between TFP growth and schooling accumulation. The model fits the data on country populations, per capita incomes, human capital, total fertility rates, infant mortality, life expectancy and conditional life expectancy. 相似文献
989.
随着我国市场经济的发展和完善,房地产评估作为房地产交易的价值基准越来越受到重视,而市场比较法作为房地产定价的主要方法也更加成熟。文章在分析中美两国房屋评估报告的基础上,对中美房地产定价中的市场法进行了比较,并在评估技术比较方面得出了一些结论。 相似文献
990.
基于RFID技术的信息流和物资流的同步融合架构的研究 总被引:1,自引:1,他引:0
RFID技术是一种非接触式的自动识别技术.它具有使用寿命长、读取距离大、标签上数据可以加密、存储数据容量大、存储信息更改自如等优点.也是一种市场前景和应用规模巨大的高新技术。本文分析了物流中实物流与信息流同步融合的迫切性.应用RFID技术构建了实物流与信息流同步融合模型,设计了生产物流RFID化和RFID仓库的信息融合架构。 相似文献