物流管理的演进

通过回顾和研究精流管理的演进所程．我们可以清楚地发现每一种新理念的提出都有其必然性．这对于研究现状和展望未来物流管理的发展趋势大有裨益。     

从员工自我披露到顾客忠诚：私域运营模式下品牌关系营销研究

由于公域流量获客成本剧增,越来越多的商家加入私域流量赛道,以期实现业绩突破,但最终却收效甚微。当关系营销进入私域时代,品牌与顾客的良好关系如何实现,对应的营销策略应如何转变,现有研究还没有明确的结论。因此,文章基于基于B2C关系营销相关理论,通过访谈和问卷收集数据,探究了私域运营模式下品牌员工自我披露行为、关系质量与顾客忠诚之间的关系。结果发现,私域运营模式下品牌员工自我披露正向影响关系质量;关系质量正向影响顾客员工忠诚,继而正向影响顾客品牌忠诚;品牌员工自我披露对关系质量的影响过程中存在关系强度和性别的调节作用。研究结论有助于品牌通过私域平台充分利用员工自我披露行为发挥私域运营模式的优势,提升关系营销效果。     

Cash Marketing Styles and Performance Persistence

Much agricultural economics research has been dedicated to determining the best time for producers to sell their commodities. Unlike this past research, we look at how producers actually sell commodities. The extent to which producers display an active or mechanical marketing style is measured using individual farmer sales. The activeness of a producer's marketing strategy is measured by how much the timing of their strategy varies from year to year. Results show no relationship between activeness and net prices received. Furthermore, the results show no evidence of performance persistence by individual producers.     

简论小坑国家森林公园森林生态旅游营销策略

小坑国家森林公园必须走发展森林生态旅游之路,而要走好这条路,关键在于:一是营销的基本内容必须依据其丰富的森林生态旅游资源,二是选择符合公园自身条件的营销策略。     

中国竹产业发展政策框架思路

文章在分析我国竹产业政策的现状及存在问题、今后发展趋势与政策走向的基础上,以产业政策理论为指导,提出了我国竹产业发展政策的基本框架和政策建议。认为制定产业政策应该从宏观调控、行业管理和产业促进3个方面入手,加强第一产业,调整第二产业,大力发展第三产业。具体政策包括资源培育与管理、产业结构与布局、市场与贸易、产业组织制度、投融资与税费、产业技术6个方面。     

国家森林公园年卡市场开发与营销策略——以福州国家森森公园为案例

查阅福州国家森林公园的各种历史资料,结合所收集的福州国家森林公园年卡调查的数据,对福州国家森林公园年卡市场开发做了可行性分析,明确了福州国家森林公园年卡市场定位,提出了年卡市场开发的策略和营销策略。     

Viral Marketing in the Food Industry: Canada vs. Serbia

The authors explore the application of viral marketing in the food industry in Canada (as a representative of a high-income country) vs. Serbia (a middle-income country). A theoretical background on the scope of viral marketing is given at the beginning. The initial secondary research pointed out that there was a great number of viral marketing campaigns in the food industry, in both high- and middle-income countries. The primary research showed a high degree of use of viral marketing in the food industry in general, as well as a number of similarities between the two countries. Positive experiences with viral marketing in the food industry were far more common than negative experiences. Most marketing professionals, in both countries, believed that a viral marketing program would benefit their company, and they planned to run a viral marketing campaign again in the future.     

Funded pensions and intergenerational and international risk sharing in general equilibrium

We explore intergenerational and international risk sharing in a general equilibrium multiple-country model with two-tier pensions systems. The exact design of the pension system is key for the way in which risks are shared over generations. The laissez-faire market solution fails to provide an optimal allocation because the young cannot share in the financial risks. However, the existence of wage-indexed bonds combined with a pension system with a fully funded second tier that pays defined wage-indexed benefits can reproduce the first best. If wage-indexed bonds are not available, mimicking the first best is not possible, except under special circumstances. We also explore whether national pension funds want to deviate from the first best by increasing domestic equity holdings. With wage-indexed bonds this incentive is absent, while there is indeed such an incentive when wage-indexed bonds do not exist.     

车险电销客户投保体验迫切改进点的数据挖掘

本文旨在从车险电话销售客户体验调研数据中寻找到车险电话销售客户投保体验的最迫切改进点,以期用较低的成本投入有效地提高车险电话销售成功率和产能。使用SPSS MODELER数据挖掘软件,遵从CRISP—DM数据挖掘方法论,对调研数据进行数据挖掘,得到车险电话销售客户体验最迫切的改进点,并相应提出改进的政策建议。政策建议包...