基于专利信息的中美区块链技术竞争态势分析

当前区块链技术仍处于快速发展期,对中美整体竞争格局影响至关重要。专利是关键技术的代表、产业发展的基石,从专利信息出发,可以把握技术竞争态势,进而管窥中美区块链产业发展差异,为我国区块链产业发展提供政策建议。基于德温特专利数据,采取专利分析法和社会网络分析法对其进行深度挖掘,结合“新钻石模型,研究发现,在政府、机会、需求条件、知识吸收层面上,中国区块链技术及产业具有优势地位;而在生产要素、产业支持、企业战略结构与创新能力方面,美国优势更为明显。从政府、行业、企业层面分别提出建议：①政府层面,继续保持在政府管理与公共服务领域的优势;②行业层面,注重提高区块链专利质量;③企业层面,提高国际合作能力,加强区块链服务于实体经济。     

区块链赋能科研诚信管理的理论证成与制度创新

我国初步构建起科研诚信管理制度,但还存在信息管控能力偏弱、评价指标缺位、结果公开度偏低、应用范围失当、监督乏力等问题,未能发挥理想效果。区块链是近年来发展迅速且适用有效的新技术,其去中心化、数据溯源、高安全性优势恰好可以弥补科研诚信管理在信息汇总、系统监督、差异应用方面的不足,提升科研公平度与管理效率并重塑科研信用体系。因而,我国应完善区块链赋能科研诚信管理制度体系,提高科研信息管控能力,构建合理的科研诚信评价指标体系,提升科研诚信评价结果的公开度,调适科研诚信评价结果应用范围并加强科研诚信评价监督力度,从而及时矫正科研失信行为,促进科研活动诚信开展。     

区块链技术在未来会计行业中的应用及面临的挑战

区块链技术具有去中心化、开放透明、不可篡改等特点,具有广阔的应用前景,目前深受国内外会计人员的热捧.然而,区块链技术在未来会计行业中的应用仍然面临诸多挑战.基于此,文章从区块链技术下财务会计的新特质、区块链技术在未来会计行业中应用存在的问题、区块链技术在未来会计行业中应用面临的挑战、区块链技术在未来会计行业中的应用四个...     

NFT marketing: How marketers can use nonfungible tokens in their campaigns

Nonfungible tokens (NFTs) are a record of ownership of primarily digital media, where the NFT is stored on a blockchain. According to the 2021 Gartner Hype Cycle for Key Technologies, NFTs may significantly transform marketing functions. Marketing managers wishing to adopt NFTs therefore need to know something about the marketing implications. This article explains NFTs in broad terms and discusses the marketing implications using a modified AIDA hierarchy. These implications can give marketing managers and executives guidelines on how to persuade consumers to purchase NFTs owing to their unique characteristics, such as scarcity, nonfungibility, proven authenticity, proof of ownership, royalties, and direct distribution infrastructure.     

海关与跨境供应链合规领域的区块链创新

来自不同国家多方参与者的信息交互造成跨境供应链数据缺乏透明度和可视性,信息协同程度较低,增大了跨境供应链合规风险。由于区块链具有数据不可篡改、不易伪造、可追溯、可审计等特点,已有海关和企业将其创新应用于跨境供应链合规领域以实现供应链信息协同。根据该领域主要区块链试点应用情况,从主导者选择、标准化、法律问题、效率与可拓展性四个方面分析了区块链应用于跨境供应链合规领域仍需解决的问题和所面临的挑战,并提出了应用区块链创新的建议。     

数字加密货币运行的法律基础——以货币信任与信用为视角

技术信任和法律信任是相辅相成、互为补充的关系。传统货币是依托国家和权威第三方以及法律为基础的货币信任模式。大多数数字加密货币依托区块链为底层技术,形成以技术信任为基础的“去中心化”货币信用机制。但以区块链技术为核心的去中心化的信任机制并不能完全取代传统货币的信任基础。货币的价值源于社会信任及其自身信用,数字加密货币目前面临严重的技术和程序限制,各个国家接受程度不尽一致,难以单独建立起使社会群体信任的货币信任方式。数字加密货币信任机制的建立,既离不开国家信任背书,也需要依靠其自身技术和成熟的内部规则。通过法律治理和区块链技术自动化治理的结合,使法律规则和技术规则融合,以全新的治理模式形成新的货币信任机制。     

What blockchain can and can’t do: Applications to marketing and privacy

Marketing has enjoyed unparalleled transformation in terms of its effectiveness and ability to delivery measurable return on investment due to the digital revolution. The spread of blockchain technology has led to suggestions that it may have significant marketing applications. Though blockchain is indeed an amazing technology with significant applications, this paper argues that its usefulness in many traditional marketing applications may be limited. The reasons why throw important light on the interactions between blockchain technologies, data and privacy. Blockchain, by its nature, may lead to substantial privacy harms when used indiscriminately for marketing purposes.¹     

How does the retailing industry decide the best replenishment strategy by utilizing technological support through blockchain?

Practitioners face two significant issues: product inaccuracy and transparency in supply chain management. Blockchain is a highly secure and trustworthy means of storing data. Radio frequency identification incorporation is essential if reliability is at a low level. Incorporating radio frequency identification can improve supply chain management in terms of product's visibility for the best replenishment strategy. A production and replenishment coordination via mathematical modeling is visualized through a three-echelon supply chain with a non-reliable production process, and the retailer deals with misplacement issues. The manufacturer handles the inventory flowing reversely and is responsible for proper end-of-life treatment, either repairing or remanufacturing. Repairs are sold in bulk on the secondary market, and remanufactured items are used to prevent retailers' shortages. In this model, radio frequency identification technology on the physical surface is combined with a blockchain on the cyber surface, containing all the information about the product, including its location and attributes. A comparative study is provided for the traditional supply chain with misplacement versus a blockchain-based supply chain with radio frequency identification. An analytical approach is used to arrive at the optimum policy for the practitioners, and numerical analysis illustrates the problem. Numerical experiments indicate that the technology is highly profitable for supply chain management. Radio frequency identification technology can increase profit by up to 61%. After discrepancy, holding cost is the second most sensitive parameter for the profit function. If the holding cost is higher, profit can be increased by 40% using radio frequency identification and blockchain. The negative effect of misplacement is reduced with an increasing demand rate, but the reduction rate is very slow. The choice of not adopting radio frequency identification can only be successful if demand is so high that it can reduce the effect of misplacement.     

Interoperability: Our exciting and terrifying Web3 future

This article introduces the next major generational evolution of the web: Web3. We review the fundamental evolution of the internet and the web over the past 3 decades, including a brief presentation of the publications in Business Horizons that are important in a discussion of the emergence of Web3. We then discuss what these recent developments mean to organizations, consumers, and the public. Though the degree to which Web3 will be widely adopted is uncertain, these technologies are already creating both exhilarating and terrifying implications for e-commerce, digital media, online social networking, online marketplaces, search engines, supply chain management, and finance, among others. We propose the consideration and management of technical, organizational, and regulatory interoperability for Web3 to deliver on its promises of value and that failure to consider these interoperability components may destroy economic value, consumer confidence, or social issues online. We also call on our fellow researchers to focus on these interoperability issues and how they might impact the positive and negative sides of Web3 technologies to help us understand and shape our Web3 future.