RFID在物流管理中的战略价值与挑战

射频识别是物流行业中的数据采集技术之一．能为物流和供应链管理提供大量准确和实时数据．为提高供应链敏捷性、透明度提供潜在的解决方案。但RFID技术的大规模应用取决于RFID系统能否与企业内外物流信息系统有效集成,企业能否分析数量巨大的数据,以及是否顺利实施和RFID技术采纳相关的组织流程和文化的重新设计。     

浅谈电热毯的火灾危险性及火灾原因鉴别方法

本文结合电热毯火灾的特点和案例,分析了电热毯火灾的危险性,通过不同方法对电热毯火灾进行原因鉴别并总结方法,针对火灾特点,提出了电热毯火灾的预防措施。     

无向简单图与无向连通图自动识别系统

近年来,图论越来越受到全世界数学界和其它科学界的广泛重视。图的理论及其在物理、化学、运筹学、计算机科学、电子学、信息论、控制论、网络理论、社会科学及经济管理等几乎所有学科领域中各方面的应用研究都迅速发展。无向图作为图论的重要组成部分,研究无向图的连通性问题具有很重要的意义。本文介绍了无向简单图与无向连通图自动识别系统的设计与实现过程。     

服务接触视角的品牌延伸研究——一个概念性整合分析框架

品牌延伸是近年来营销理论研究的重要内容与前沿性课题,现有研究成果多是针对基于制造业的实体产品,沿用已有分析框架在一定程度上妨碍了人们对服务品牌延伸认识的深化。在对服务品牌延伸有关研究回顾的基础上,探讨了服务接触的内涵、维度,并构建了基于服务接触视角的品牌延伸整合分析框架,为服务品牌延伸研究提供了一种新的理论视角。     

关于美军装备物资唯一识别的研究与思考

通过对美军装备物资唯一识别管理的研究,总结了美军应用唯一识别管理系统实现装备物资的全程跟踪、贮存管理、维修保障以及物资的可追溯性的一些做法,同时,针对我军装备物资管理工作现状,提出了我军改善装备物资唯一识别管理和提高军事物流工作效率的几点启示。     

Understanding conflicting perspectives in event planning and management using Q method

There is a need to better understand the interests of actors in the planning and management of major events. The diversity of actor perspectives about an event creates a wicked problem set that event organisers and public officials find difficult to understand, let alone address. This paper focuses on problem identification as one stage in the event planning and management process. It explores how problem structuring can contribute to more effective planning and management of actors' interests. The value of Q methodology is explored through a case study of the Australian World Rally Championship. Four perspectives are identified in the problem structuring process: the Skeptics, the Materialists, the Middle-grounders and the Supporters. The findings demonstrate that Q methodology is effective in identifying the depth and breadth of different problem perspectives, providing insights into the importance of different perspectives, and can be used reflexively to anticipate and manage potential conflict.     

Enhancing online brand experiences: An application of congruity theory

Providing a distinctive brand experience is critical to differentiate each hotel brand from others, due to the intangible characteristics of the hotel industry. Rooted in congruity theory, this study investigated how three congruities (i.e., self-image congruity, online–offline brand image congruity, and value congruity) influenced customers’ online brand experiences and their brand trust. Results from this study indicated both self-image congruity and online–offline brand image congruity significantly influenced both customers’ online brand experiences and their trust toward the hotel's brand. Extending brand experience literature and congruity theory, this study suggested hotels should develop a strategy that could capture these three congruity effects in online and offline channels because these effects should be key determinants for customers’ online brand experiences and their responses.     

Reexamination of attendee-based brand equity

The significance of brand concept has been increasingly recognized in the MICE industry due to its ability to create a compelling competitive edge. Complementing the major limitation of a study on attendee-based brand equity [Lee, J. S., & Back, K. J. (2008). Attendee-based brand equity. Tourism Management, 29(2), 331–344], this study reexamines attendee-based brand equity by additionally sampling regional CHRIE conferences (RCs) and comparing the data with I-CHRIE's annual conference (IC) in the context of our theoretical model. This research not only increases the theoretical validity of the previous model of attendee-based brand equity, but also explores brand equity as captured through the differential brand knowledge effect by comparing IC and RCs.     

制造企业面向风险管理的要素筛选方法

风险管理是汽车零部件企业经营管理的组成部分,通过前瞻性分析和预测,采取应对突发事件的策略,减轻突发事件对企业的影响.汽车零部件企业在生产经营过程中存在众多风险要素众多,通过对风险要素进行评估,确定关键风险要素并对其进行重点管理非常重要.文章介绍了风险管理的一般原则和方法,对供应链风险要素的识别和筛选进行了重点研究     

码分无线射频识别系统空中接口协议设计及性能分析

为进一步提高无线射频识别系统单个读写器识别电子标签的速率,设计了一种将码分与统计时分技术相结合的新型无线射频识别系统的空中接口协议,并分析了系统的抗噪声性能、识别速率等主要性能指标。仿真结果表明,新型无线射频识别系统在抗噪声性能和识别速率等方面均优于基于现有国际标准ISO/IEC 18000-6C的无线射频识别系统。