What and How to Communicate CSR? The Role of CSR fit,Modality Interactivity,and Message Interactivity on Social Networking Sites

The current study explored how organizations can build credibility of their CSR communication in social media. In particular the study investigated the role of CSR fit, modality interactivity and message interactivity through a 2 × 2 × 3 experimental design (N = 299). The results suggest that promoting CSR activities with a good fit for the organization leads to greater credibility. Message interactivity also leads to greater credibility perception by way of imbuing a sense of social presence and openness to communication; however, modality interactivity did not significantly influence credibility. Additional analysis suggests an interaction between CSR fit and message interactivity that makes fit critical in low-interactivity settings. Implications for public relations research and practice are discussed.     

When does a service guarantee work? The roles of the popularity of service guarantees and firm reputation

Despite substantial research on service guarantees in the literature, little study has examined how the popularity of service guarantees (SG) in a particular industry affects the effectiveness of SGs. Through four studies, the authors demonstrate an interactive effect between the market-level factor (the popularity of SGs) and the firm-level factor (firm reputation) in affecting consumer's responses to a travel agency's actions in (not) offering an SG. When offering SGs is popular in a given market, consumers perceive a loss from the absence of SGs, and a high-reputation agency will outperform a low-reputation agency in consumer service evaluation when neither agencies offer SGs. However, if both agencies provide guarantees, the SG offered by the high-reputation agency does not necessarily lead to greater service evaluation than that offered by the low-reputation agency. The results reverse when offering SGs is rare in the market, as consumers perceive a gain from the presence of SGs.     

构建商业银行声誉风险化解机制的思考

商业银行的经营活动必定伴随着一定的风险,有风险就必须得到有效的化解。通过对建立商业银行声誉风险化解机制的必要性认识及对声誉风险内涵的深刻分析,根据不同的要素,具有针对性地提出构建商业银行声誉风险化解机制的一些思路,为我国商业银行化解风险、稳健经营提供支持。     

The impact of B Corp certification on financial stability: Evidence from a multi-country sample

B Corps are firms certified by the non-profit B Lab for pursuing both economic and non-economic goals. Whether B Corps realize a higher financial performance has met mixed evidence. Drawing on the stability-change framework, we ask whether B Corp certification is associated with the level and volatility of financial performance. Also, expecting a greater focus on non-economic activities after certification, equity ratio may decline as shareholders may question the increased non-economic focus. Using nearest neighbor propensity score matched pair method, we draw on a multi-country sample of 355 B Corps and 623 non-B Corps. Our findings are not encouraging. B Corp certification does not provide financial gains nor financial stability, and equity ratio declines and becomes more volatile following certification. Our findings paint a gloomy picture of limited economic benefits and declining participation of equity holders following B Corp certification.     

国外商业银行社会责任的良好表现与借鉴

总体上,就企业社会责任(CSR)的实际表现而言,我国商业银行与国外同行相比,还存在不少差距.我国商业银行社会责任价值观存在某种弱化趋势,这一问题可能会最终影响其市场竞争力和可持续发展.文章探讨了国外商业银行在社会责任方面的良好表现,并结合我国商业银行实际提出了一些改进意见.     

基于SEM的网购口碑视角下消费者回购意愿影响机制的实证研究

基于信号理论和理性行为理论,以店铺信誉和在线评论作为前因变量,引入品牌态度作为中介变量,以体验感知作为调节变量,构建网络口碑视角下消费者回购意愿模型。通过SEM分析方法,对各因素关系进行检验。结果表明:店铺综合体验星级、店铺评分、在线评论中的评论形式对品牌态度有正向的作用;体验感知对店铺综合体验星级、店铺评分、评论形式、评论相似度与品牌态度之间的关系有正向的调节作用;品牌态度正向影响回购意愿;在线评论的评论相似度和差评负向影响品牌态度;体验感知负向影响差评与品牌态度的关系。     

公司丑闻、声誉机制与高管变更

本文以2003～2008年发生丑闻的公司高管为研究样本,实证检验了作为非正式制度约束的声誉机制对高管变更的影响。模型的回归结果显示,公司业绩、董事会特征以及股权集中度并不能有效解释丑闻公司高管变更的原因。相反,声誉惩罚却显著提高了丑闻公司高管变更概率,并分别将这些公司董事长和总经理变更的概率至少提高了8.02个百分点和2.46个百分点。进一步研究还表明,声誉惩罚显著降低了丑闻公司董事长变更后继续担任公司其他职位的概率。研究结论证实,在转型期的中国,作为非正式制度约束的声誉机制能够在改善公司治理方面发挥作用。     

公司声誉对公司效益影响的实证分析——基于“中国最佳雇主Top100”评选结果

根据"中国最佳雇主Top100"的排名结果,采用统计方法将声誉排名量化,并以净资产收益率和主营业务资产收益率作为上市公司效益的代理变量,采用相关分析和多元回归分析方法,利用样本上市公司的数据,对公司声誉和公司效益之间的关系进行实证检验。研究显示:公司声誉可促进公司后期效益的提升;获得声誉的公司的盈余持续性较强;声誉能够降低公司后期财务效益对前期财务效益的敏感程度和依赖性。