特区旅游从业人员计算机学习模式构建

随着特区旅游办公环境的网络化,旅游行业员工的计算机技能要求越来越高,为此,作者提出在互联网云资源环境下,构建全新的旅游行业员工在岗培训的自主学习模式。阐明特区旅游员工计算机学习模式构建的理论基础和基本策略,具体内容,指出存在的问题与对策。依此,构建的特区旅游从业人员的计算机动态学习模式,使学习者在云环境下的学习过程中迅速融合所学知识并运用到具体的旅游管理工作中,提高旅游管理效率,促进旅游经济结构升级。     

An Exploratory Evaluation of Rural Tourism Websites

Abstract

An evaluation of 50 rural tourism websites in the United States was undertaken using 23 parameters of stickiness drivers. The parameters measured the websites' effectiveness in the three areas of content, interactivity, and promotional value. The study found that rural tourism websites were largely driven by vertical contents, demonstrated poor interactivity, and had only marginal promotional value in them. Results indicate the need for rural destination-marketing organizations to work closely with neighboring destinations to enhance horizontal content, so that they improve the drawing power of their websites. Also, findings suggest the need for websites to better exploit the interactive capabilities of the Internet to capture tourist imagination in the travel purchase decision-making process.     

The impact of website design on the perceived credibility of internet financial reporting

Marketing and information systems research show that surface features of a website can induce credibility effects. We conduct an experiment to examine the question of credibility effects induced by the surface features of web-based financial reporting. We predict that participants will perceive financial data from sites with surface flaws (poor style and incompleteness) to be of lower credibility. Consistent with our expectations, we find that surface features can significantly affect users' perceptions of the credibility of financial information. We present further analyses showing that website surface features also impact investment attractiveness, suggesting that website characteristics may adversely affect investor perceptions. Copyright © 2010 John Wiley & Sons, Ltd.     

电子政务的信用管理策略探析

本文是从我国电子政务运行的实际情况出发,界定了电子政务的内涵,阐明了对电子政务运行提出信用要求的主体。本文在阐述电子政务系统运行信用重要性的基础上,分别从技术和管理两个方面出发,制定了相应的应对策略,为电子政务系统运行信用提供了一定的建议和看法。     

Search Engine Optimization and Pay-per-Click Marketing Strategies

Any e-commerce venture using a website as the main shop front should invest in marketing its website. In this study, the relationship between website owners having invested in search engine optimization (SEO) and pay-per-click (PPC), respectively, is investigated. The design used in this research involves an empirical field experimental approach in which implementation of both SEO and PPC are considered, with subsequent comparison of results. Data were gathered from Google search results after performing both Fat Head and Long Tail key-phrase searches based in various categories. Websites that were listed among the top 10 in the sponsored section of search results were recorded. These websites were then checked to see if they also had an SEO ranking within the top 100 for both the Fat Head and Long Tail key-phrases. It is found that website owners seldom invest in SEO as part of a search engine marketing (SEM) campaign. This seems to confirm some of the findings by other authors. This research has important implications for SEO and PPC practitioners, and for website owners. It should influence the way budgets on search engine marketing are applied. Finally, it could be used by marketing managers in better utilizing their limited SEM dollars. No evidence could be found that this kind of empirical research has been done, hence the results are considered to be unique.     

Usage Behavior Causal Model Construction for B&B-Owned Websites—from the B&B Owner/Operator Perspective

Previous studies on B&B (Bed and Breakfast) website usage behavior focused mainly on clients. It has been seldom researched to apply the Technology Acceptance Model (TAM) to verify the owner/operator usage behavior on B&B websites. This study aims to validate the causal relationship among beliefs, usage attitude, and behavior intention in website usage of B&B owners/operators. The results revealed that the TAM was recognized and the perceived ease of usage of B&B websites plays the most important role on the behavioral intention of B&B owners/operators. An easy and effective B&B website may allow an owner/operator to improve a B&B’s operational performance. Age has a significantly negative influence on perceived ease of use for B&B websites and educational attainment has a positive impact on perceived ease of use for B&B websites. Finally, conclusions and implications were discussed. This study can be used as a theoretical foundation and reference for further exploring related issues.     

我国视频分享网站的创新运营模式探索

本文分析了我国视频分享网站现有运营模式的弊端，阐述了困扰和制约我国视频分享网站发展和盈利的主要因素是：版权问题所引发的高额运营成本及法律风险；缺乏对原创作者的激励和利益分享机制所带来的原创作品质量低下等问题。本文开创性地提出了“广告要素道具模块”的概念，在创新设计中引入“在线交易系统”的概念，创建了第三方支付平台，设计出了适合我国视频分享网站的全新运营模式。这个研究不但具有理论创新意义，也是很有现实意义的。     

浅谈林业企业网站的推广

在信息技术飞速发展的影响下，林业企业网络化已经成为一种必然的趋势，网站建设和推广至关重要。分析了林业企业网站推广的必要性和存在的问题，详细介绍了目前互联网技术中网站推广的几种常用方法和技巧，对于加强林业企业的竞争力具有重要意义。     

信息化时代的选择——帧中继技术

介绍了帧中继的特点和实现方式，以及国内外发展状况，对发展我国帧中继技术提出了建议。     

基于自助游客的目的地网站调查研究——以广州地区大学生为例

文章在参考大学生自助旅游行为相关研究基础上,利用问卷调查方法,面向广州大学生,分析当前大学生自助游行为特点,了解大学生自助游客对网络信息获取各种渠道,特别是旅游目的地网站评价,从而为设计出更符合大学生自助旅游需求的旅游目的地网站做出有益探索。