Effects of web site characteristics on customer loyalty in B2B e-commerce: evidence from Taiwan

This study proposes a model to explain how web site characteristics influence customer e-loyalty and positive word-of-mouth (WOM) via relationship quality (trust, satisfaction, and commitment) in business-to-business e-commerce. Three hundred and twelve online services users of the Market Intelligence Center in Taiwan were recruited and structural equation modeling was used to test the research hypotheses. The result indicates that web site characteristics positively influence relationship quality. A follow-up post-analysis showed how five dimensions of the web site characteristics impacted relationship quality. In addition, both trust and satisfaction have a positive direct effect on e-loyalty, but not on positive WOM. Finally, theoretical and managerial implications of the findings were discussed.     

Determinants of website traffic: the case of European fashion apparel retailers

The globalization process together with the extraordinary growth in the use of Internet offer firms new growth opportunities. Retail firms are using a multichannel approach, involving the Internet, in their internationalization strategies. Website traffic as measured by unique users and online awareness is among the measures for assessing the success of the online channel. There is little evidence, however, linking website traffic and the characteristics of the retail multichannel internationalization process. In order to fill this gap, this paper analyses the factors explaining the retailer's international website traffic. Website traffic data for a sample of European fashion apparel retailers are modelled as dependent on characteristics of the organization and of its physical and virtual internationalization strategy. Following the results of several linear regression models, we infer the complementarity of online and offline channels in the international operation, as well as the contribution of social networks as traffic generators.     

Small clicks,great effects: the immediate and delayed influence of websites containing serious games on behavior and attitude

The number of websites containing persuasive serious games and advergames has increased over the past several years, but their immediate and delayed effects on behavior are still not well understood. The present field experiment (n = 388, varied socio-professional groups) demonstrates that interactivity linked to this type of website provokes positive effects on immediate behavior (purchases of energy-saving light bulbs, ESLBs) in a ‘real setting.’ It further affected the behavior (installation of ESLBs at home), the memorization of the website's arguments, gains in knowledge, attitude, and other judgments regarding ESLBs, when measured two weeks later. The digital signature of a commitment to perform an expected behavior via a web page also provokes positive behavioral effects. This can accumulate through the effects of interactivity. We close with a discussion of the possible psychological processes involved, theoretical and practical implications and limitations as well as new perspectives for advertising and advergames research.     

The effect of 360-degree rotatable product images on purchase intention

In three experiments, we tested the effectiveness of 360-degree rotatable product images on retail websites. In Study 1, participants reported higher purchase intention in response to a 360-degree rotatable image than a two-dimensional static image. In Study 2, participants who were primed for cognitive busyness by writing about activities that kept them busy (vs. writing about typical daily activities) reported lower purchase intention than in Study 1. In Study 3, we found a similar effect by directly manipulating cognitive busyness: participants memorized long or short number strings while performing a shopping task. Furthermore, sensory vividness fully mediated the effect of 360-degree rotatable images on purchase intention for the less busy participants, not the highly busy participants. Theoretical and practical implications for virtual product presentation are discussed.     

客户关系管理在同程网的实施应用及优化研究

客户关系管理具有理念性强、注重实际操作和运营、方法性和技术性强等特点。同程网是目前国内一流的旅游电子商务平台之一,也是我国唯一拥有B2B旅游企业间平台和B2C大众旅游平台的电子商务网站。针对同程网在客户关系管理中出现的网络营销互动平台需要进一步发展、操作流程过于繁杂、一线员工流动性较高,以及品牌效应不强等问题,同程网应采取开发联接景点与游客的互动平台,优化企业内部的操作流程,灵活设计一线员工管理制度和方法,提高品牌效应等优化措施,以促进企业更好地发展。     

Influences of retail brand trust,off‐line patronage,clothing involvement and website quality on online apparel shopping intention

This study examines the influence of retail brand trust, off‐line patronage, clothing involvement, and website quality on online apparel shopping intention for young female US consumers. Data for this study were collected from 200 young female consumers who completed an online survey. Participants were asked to select one of three pre‐determined apparel retail brands that they have either had experience with or were familiar with. Respondents were then asked to keep their selected retailer in mind when completing the questionnaire and were also asked to briefly visit the retailer's website shopping for a shirt or blouse. Factor, correlation and multiple regression analyses were conducted to test our hypotheses. Retail brand trust, off‐line patronage, clothing involvement and two factors of website quality (usability and information quality, visual appeal and image) were found to significantly influence online apparel shopping intention. Off‐line patronage was the strongest predictor of online shopping intention. Implications for multi‐channel apparel retailers were discussed based on these findings.     

浅谈林业企业网站的推广

在信息技术飞速发展的影响下，林业企业网络化已经成为一种必然的趋势，网站建设和推广至关重要。分析了林业企业网站推广的必要性和存在的问题，详细介绍了目前互联网技术中网站推广的几种常用方法和技巧，对于加强林业企业的竞争力具有重要意义。     

基于五力模型的Groupon模式团购网站竞争战略研究

运用波特五力模型对Groupon模式团购网站的竞争环境进行分析,结果表明供应商的议价能力较弱、购买者的议价能力较强、潜在进入者的威胁较大、替代品的威胁较小,同行业内竞争者的竞争非常激烈。针对这种竞争态势,提出了保持和提升Groupon模式团购网站竞争力的三大竞争战略:成本领先战略、差异化战略、集中化战略。     

无限冲击响应数字滤波器设计软件

<正> 经营机制必须转换企业活不活,关键在于企业经营机制好不好。当前,我国许多企业经济效益滑坡,主要就是因为旧的企业经营机制管理层次过多,人浮于事现象严重,市场应变力不强等因素造成。相反,从当前实际情况看,我国一些非国营企业,包括乡镇企业、“三资”企业、私营企业,因为其本身不但是自主经营、自负盈亏,而且生产经营活动基本上是由市场调节,同市场和市场经济在客观上已经结合在一起,特别在治理整顿期间,他们不但经受住经济紧缩的考验,而且通过自觉优化结构,提高技术质量档次,反而发展得更好了。究其原因,就是因为他们的企业经营机制已经基本解决了。由此可见,转换企业经营机制已经势在必行,早转晚转都要转,早转早主动,晚转要被动,不转要受穷。