关于内容分析方法对中国旅行社网站营销效果的研究——以国内44家旅行社网站为例

学者们从多个角度、不同方法对网站评价进行了研究,而且建立了很多网站评价指标.我们认为对于电子商务网站仅仅考虑可用性等指标是不全面的,应该融合网站营销效果的因素.基于此,本研究采用内容分析法,运用成熟的编码表对国内旅行社网站的营销效果进行了研究,分析了不同网站利用网站沟通的能力和差异.     

Developing a Website Service Quality Scale: A Confirmatory Factor Analytic Approach

The surge in online consumers and their preference to buy over the Internet is nudging marketers to embrace e-commerce, but mere online presence without distinct user experience may not help attract and retain customers. Research suggests that website service quality is a determining factor in Internet buyer behavior. Several measurement tools have been used in the context of developed economies to measure e-service quality. The very few empirical researches in emerging economies, including India, motivated the researchers in the present study to refine the WEBQUAL 4.0 scale developed by Barnes and Vidgen (2002 Barnes, S. J., and R. T. Vidgen. 2002. An integrative approach to the assessment of e-commerce quality. Journal of Electronic Commerce Research 3 (3):114–27. [Google Scholar]) to measure the service quality at shopping websites. The present study employs tools like SPSS 20.0 and AMOSS 20.0 to analyze the data through exploratory factor analysis and confirmatory factor analysis. Study results suggest a 14-item WEBQUAL four factor (Ease of Use, Information Quality, Reliability, and Empathy) scale that is appropriate for Indian settings.     

社交网站中网络口碑对消费者团购意愿的影响——考虑品牌信任的中介作用

分析了社交网站中的网络口碑对消费者团购意愿的影响,并探讨了品牌信任对上述影响的中介作用。基于对304位有网络团购经验的高校学生的深度访谈和问卷调查,运用因子分析、相关分析以及结构方程模型等方法,对相关假设进行了实证分析。结果表明:社交网站网络口碑的数量、质量和时效性与消费者团购意愿之间存在显著、正向且直接的影响关系,品牌信任在二者之间发挥部分中介效应。     

林产品电子商务平台推广策略研究

首先介绍林产品电子商务平台的概念;通过检索搜索引擎、分类目录和门户网站分析林产品电子商务平台推广现状;根据电子商务平台一般性推广方法,并结合林产品的特点,从林产品生产企业、中间商和普通消费者的角度出发,阐述具有针对性的推广策略;最后提出只有根据林产品具体的市场行情和具体的推广对象,将各种策略综合运用才能达到最佳推广效果。     

虚拟校园建设中远程教育的研究与实现

广播、电视、卫星和计算机网络相结合为远程教育提供了崭新的方法,本文对现有远程教育模式及数字视频广播原理进行了分析,并对现代远程虚拟教育网络平台的构建方法进行了论述。采用B/S和C/S相结合的体系结构,实现了一个基于Internet/Intranet的现代远程虚拟教育网络平台。     

The Role of Website Quality on PAD,Attitude and Intentions to Visit and Recommend Island Destination

This study investigates the effect of website stimuli on positive attitude and intentions to visit and recommend, through three emotional responses (pleasure, arousal and dominance). The model was tested regarding three island‐related websites. Findings show the role of emotions as mediators between website quality attitude and intentions. Arousal and dominance are revealed to be more important in the formation of a positive attitude than pleasure. Visual appeal and ease of use, followed by information, seem to be the most important components in forming a perception of the islands' website quality. Copyright © 2014 John Wiley & Sons, Ltd.     

Evaluating the effectiveness of destination marketing organisations' websites: evidence from China

Despite the extensive use of the Internet as a marketing tool by Chinese destination marketing organisations (DMOs), few studies have been conducted to measure the effectiveness of Chinese DMOs' websites. This study attempted to fill the gap by constructing a conceptual website evaluation model consisting of five dimensions of information, communication, transaction, relationship and technical merit. The proposed framework was tested to evaluate the effectiveness of each of the dimensions of 31 Chinese Provincial Tourism Administrations' (PTAs) websites. The results indicated that overall, the PTAs in China were not using their websites effectively. Among the five dimensions, transaction and relationship dimensions were the weakest areas of Chinese PTAs' websites. Great variation exists in the website effectiveness among different provinces. Suggestions and implications were provided and discussed. Copyright © 2010 John Wiley & Sons, Ltd.     

《计算机应用基础》课程教学的改革与探讨

《计算机应用基础》是高职院校课程体系中普遍开设的公共基础课,是一门计算机知识的入门课程。自己根据不同专业、学生学习的起点不一,教学内容过于系统化,有些教学模式陈旧,学生学习个性无法发挥等情况,结合近几年的教学经验和教学效果简单谈谈本课程教学的几点改革。     

马鞍山网络营销类网站建设研究

互联网的快速普及和全面发展使其具备多平台属性,网民数的持续增长为经济建设、文化发展注入了活力。马鞍山市应充分利用互联网建立文化产业营销网络方阵,采取多种网络营销手段,整合多种媒体以进行互动传播,激发城市群体营销活力,提升城市营销竞争力。     

Advances in spreadsheet and database training: Editorial

This special section of the Journal of Business Research includes papers on advances in teaching spreadsheet and database software. After a blind review process, four papers were accepted for the special section. Other papers examine whether database instruction can assist with transferring problem-solving skills from one setting to another, incorporating spreadsheet training in the marketing curriculum, using spreadsheets for exploratory data analysis, and using spreadsheets as a decision support system. The authors of each paper discuss the implications for the university business curriculum.