Measuring E-Service Quality for Online Travel Agencies

Online travel agencies face intense competition, and thus have a great need to evaluate the e-service quality of their websites to succeed or even just to survive. The present study explores the underlying dimensions used by online customers to evaluate the e-service quality of online travel agencies, as well as the relationship of these dimensions to customer satisfaction and the repurchase intention, using both qualitative and quantitative data collection techniques. Six underlying dimensions of e-service quality are identified from the results of factor analysis; namely, Website Functionality, Information Quality and Content, Fulfillment and Responsiveness, Safety and Security, Appearance and Presentation, and Customer Relationship. Furthermore, four dimensions—Website Functionality, Information Quality and Content, Safety and Security, and Customer Relationship—are found to significantly influence online customers' evaluation of overall satisfaction and their repurchase intention. The results of multiple regression analysis show Website Functionality to be the most powerful factor in predicting customer satisfaction and the repurchase intention. Implications of the study findings are discussed, and important guidelines for the development of online travel agencies are provided.     

A Study on the KBS TV Drama Winter Sonata and its Impact on Korea's Hallyu Tourism Development

The purpose of this paper is to examine the ties between the success of a TV drama Winter Sonata, produced by the Korean Broadcasting System (KBS), and the flow of tourism into Korea. By deconstructing the Hallyu phenomenon, started in part by Winter Sonata, the study tries to determine possibilities for Korean tourism expansion. Literature reviews, tourism data, interviews with specialists, and actual pieces of feedback from Winter Sonata's Egyptian audience are referred to draw conclusions on the subject matter. Results show promising markets far beyond just Asia, touched by Hallyu, but not the opportunity to tour Korea yet. Suggestions are then made on how to help sustain Hallyu tourism and increase access to potential new travel markets, especially those in diverse Islamic regions around the world.     

A Modified Model for Hotel Website Functionality Evaluation

Harnessing a mathematical computation approach to analyze data solicited from 354 website stakeholders (including 200 hotel customers, 83 hotel managers, and 71 hotel website designers), this study presents an up-to-date and robust evaluation model for assessing the functionality of hotel websites. The modified model was also empirically used to assess the functionality performance of the websites of all the hotels in Hong Kong. Results from the non-parametric Kruskal–Wallis and Mann–Whitney tests revealed a difference in performance, with higher star rating hotels performing better than those with a lower star rating. As one of the first attempts to incorporate the perceptions of multiple website stakeholders into hotel website evaluation, this study provides hoteliers with practical advice on website development.     

精品课程网站辅助物理化学教学的探索与改进

针对物理化学传统课堂教学模式存在的局限和问题,从完善和维护精品课程网站、提高学生对网站的利用率等方面入手,探索了一种构建精品课程网站辅助课堂教学的模式。同时,指出了这种教学模式存在的一些不足之处,并提出了改进方案。     

门户网站品牌忠诚度影响因素的实证研究

当前我国门户网站的竞争日趋激烈,对消费者门户网站品牌忠诚进行研究具有重要的现实意义。本文基于关系承诺一信任理论,建立了门户网站品牌忠诚度影响因素的概念模型,并通过问卷调查对模型进行了验证,以期对中国本土门户网站的品牌管理和关系营销管理有所裨益。研究结果表明,对门户网站品牌忠诚影响较大的因素是顾客对网站核心服务质量的满意度、顾客所处环境的规范习惯的明确性和导向性;同时,这些因素通过关系承诺的中介效应来间接影响门户网站品牌忠诚。     

东亚信息技术产业的区内与区外贸易模式实证分析

东亚IT产业发展的贸易模式有如下特点：第一,东亚IT产业的技术来源于美国。通过承接美国计算机企业的“外包”业务,东亚在IT硬件设备制造领域建立了完整的生产体系。第二,东亚与美国的IT产品贸易主要集中在集成电路与电子部件。反映了美国企业将IT中间产品“外包”到东亚区域以降低生产成本,推动了全球IT产品的国际外包浪潮。第三,东亚区域内贸易模式不同于东亚-美国之间的贸易特征．日本、韩国和东盟通过向我国出口集成电路及其电子零部件获得了巨额的贸易顺差,而我国则将进口的集成电路和电子零部件装配成电子产品出口到美国和世界各地。     

浅谈陕西人民广播电台金号网站安全防护

计算机网络近年来获得了飞速的发展。在网络高速发展的过程中,网络技术的日趋成熟使得网络连接更加容易,人们在享受网络带来便利的同时,网络的安全也日益受到威胁。网络安全逐渐成为一个潜在的巨大问题,安全现状应当引起人们的关注。本文就陕西人民广播电台金号网站的安全建设策略和设备部署做一简单介绍。     

牡丹江医学院精品课程网站的设计与开发

精品课程建设在高等教育中起着举足轻重的作用,以精品课程带动高等教育的质量是各个高校追求的目标。精品课程网站的建设为精品课程建设提供了一个展示和应用的平台,把各高校的精品课程建立独立的网站,供师生交流学习之用,能更高效、便捷的发挥精品课程的优势。     

浅谈项目教学在计算机基础教学中的作用

高职院校作为主要培养学生操作能力的主要场所,要将如何提高提高学生的电脑基础知识和实践操作能力,作为整个计算机教学过程中的主要目标和根本任务。本文从计算机教学过程中采用项目教学的方式着手,讨论了如何提高计算机的操作水平。     

工业技术教学实验中心网站的设计与实现

本文提出了基于互联网的实验室网站设计与实现方式,运用ASP.NET+SQL数据库技术的开发模式,以数据库为核心的网站后台的管理系统,本系统包含中心概况、师资队伍、通知公告、设备管理、实验预约、交流互动和登录等功能。通过本系统可以提高学生实验的自主性、实验室的管理效率和实验室的使用率。