Urban vs. rural destinations: Residents’ perceptions,community participation and support for tourism development

This paper investigates and compares the effects of residents' perceptions of the impacts of tourism on community participation and support for tourism development across urban and rural world heritage sites (WHSs). Partial least squares – structural equation modeling (PLS-SEM), has been employed to perform the analysis. The results reveal significant differences between the effects of residents' perceptions and community participation on support for tourism development in urban and rural destinations. However, the findings did not support any differences between the effects of positive perceptions on community participation, and the indirect effects of negative perceptions on support for tourism development. This study makes a significant theoretical contribution to the urban and rural tourism and residents’ perceptions literature by comparing rural and urban WHSs residents. Furthermore, this study has a number of practical implications for the local authorities of rural and urban WHSs.     

Brand heritage as a temporal perception: conceptualisation,measure and consequences

ABSTRACT

This research looks at the concept of brand heritage as a branded representation of the past and its influence on cognitive and affective responses. Although numerous items of research mention brand heritage, the subject still lacks conceptual clarity. This paper aims to address this gap and to build a scale measuring its perception by consumers. The literature review leads to a conceptualisation of brand heritage as the perception of a brand’s temporal management. Then, one qualitative and three quantitative studies facilitate the emergence and validate a three-dimensional scale of perceived brand heritage. A model demonstrates how brand heritage enhances brand credibility and personal nostalgia. This paper contributes to the apprehension of change and continuity in brand management, with potential extensions to other disciplines.     

制度递延逆反论——一个典型制度变迁的案例描述与推论

西方新制度经济学家在研究制度变迁时,忽视了一个十分重要的内容--制度递延,而制度递延对全面理解和衡量制度变迁的效率是非常重要的.本文通过对典型案例的观察,发现制度递延会产生逆反效应,即一项制度变迁后,社会文化环境出现严重的负面效应,从而部分抵制了制度变迁的积极作用,进一步扩展发现,在我国市场经济体制建立过程中,诚信面临巨大的考验.由此提醒:在推进社会主义新农村建设过程中,采取积极措施,最大限度地减少负面效应.     

Relationship between the development of ethnic tourism and the protection for regional culture：a case study of Tuwa people

The innocent Tuwa people live in Kanas Lake, a world famous national reserve in northern Xinjiang. With therapid development of tourism today, Tuwa people are finally involved in tourism industry. The development of tourismis a two-edged sword. On the one hand, it boosts the revival of Tuwa culture, provides a large number of employmentopportunities and cross-cultural exchanges, and improves material welfare for Tuwa people. On the other hand, somedisadvantages have also resulted from tourism development, such as the unauthentic exhibition of Tuwa culture, limitedtourists, Tuwa group interaction, and limited material improvement for the Tuwa, etc. This paper takes Tuwa people asa case, illustrates the types, characteristics and the conditions for the development of Tuwa culture, explores the advan-tages and disadvantages resulting from the development of folk-custom tourism industry and then puts forwardsrecommendations on the protection for local cultures as follows： （1） attach great importance to Tuwa culture in thetourism development of Kanas Lake Visitor Attraction; （2） construct the aboriginal village with the consciousness ofprotection; （3） remove the Tuwa village; （4） consummate the management mode and let Tuwa people really benefit fromtourism; （5） restrict the grazing in the scenic spots and protect natural grassland; （6） promote Tuwa people’s ability ofself-supervision and self-management; （7） exhibit Tuwa culture authentically.     

PAGES AS STAGES: A Performance Approach to Visitor Books

This article offers a contribution to the fields of tourist performance and language. By exploring a visitor book located at a heritage site in Jerusalem, Israel, it argues that texts produced by tourists can assume the semiotic status of performances. Consequently, tourists’ texts should not be viewed merely as instances of “discourse” or “language”, but also as organic parts of the aesthetic and semiotic aspects of tourism. The article describes four dimensions that establish the visitor book as a particular “stage”, and the texts therein as the tourists’ situated performances. Taken together, these dimensions constitute a model for the analysis of linguistic performance and for the semiotic interrelationship between stage and performance in tourism.     

哈尔滨俄侨文化遗产的价值

19世纪末至20世纪初,随着中东铁路的修筑,大量俄国侨民的到来,使哈尔滨一度成为俄侨活动的中心。移哈的俄侨进行了大量的社会活动,留下了丰富的物质文化遗产和非物质文化遗产。哈尔滨俄侨文化具有重要的历史价值、艺术价值和科学价值,从学理层面探讨俄侨文化遗产的价值,不仅具有学术价值,更具现实意义。     

中国的世界遗产管理之路--黄山模式评价及其更新(下)

本文认为，黄山模式的更新，主要应进一步解决好以下三方面问题，即：遗产管理标准；遗产经营制度；遗产与当地社区的关系。这就是说：①黄山必须按“遗产真实性与完整性”原则，制定一系列可操作的管理标准，并将旅游服务标准按遗产保护要求而绿色化；②黄山旅游活动必须严格按“山上游，山下居”(即“景区游，区外居”)的方式进行，而不是过去的“山上游，山上居”；③黄山的经营必须破除“一套班子，两块牌子”的传统做法，对于遗产(即景区)，应按“非营利”制度经营，对于非遗产类活动(如食、住、行等)，则按市场体制经营；④黄山应妥善地解决有关的行政区划问题，使得为黄山保护提供主要支持的当地社区能从黄山旅游业发展中真正受益。     

中国的世界遗产管理之路--黄山模式评价及其更新(上)

黄山一直被视为中国文化与自然遗产管理的样板单位。本文基于对黄山诸多侧面的认真调查 ,在肯定黄山模式成就的同时 ,指出黄山模式更新的必要性与迫切性。本文认为 ,黄山模式的意义在于它适应当代社会和经济的发展趋势 ,在遗产管理中引入市场机制 ,较好地解决了遗产管理费用问题以及对当地的经济贡献问题。同时 ,本文还认为 ,作为一个现代社会的世界遗产管理单位 ,黄山正面临着命运攸关的挑战。     

国外遗产研究博士生培养的特征及启示——以美国阿肯色州立大学为例

尽管目前有关世界遗产的相关研究比较多,但是在高层次的博士生培养方面的研究,却几乎是一个空白。而我国在遗产相关专业或方向的博士生培养方面,基本上还处于刚刚起步的阶段,大多数高校或科研机构存在着指导教师(学术背景)单一、过分追求博士生发表学术论文的篇数、博士生的研究成果欠缺原创性等弊端。为了填补这一研究空白和解决这些问题,笔者希望通过详细地介绍美国阿肯色州立大学遗产研究博士项目的主要过程,让我国的遗产相关研究者们更加清楚、明晰地了解国外遗产研究专业或方向高层次教育的动态,并对国内高校及科研机构的遗产研究专业或方向的博士生培养提出了建设性的意见。