北京城市办公业发展与城市变化阶段分析

办公业发展作为城市经济转型的组成部分,在北京城市变化中经历了4个阶段:(1)变消费城市为生产城市——办公业萌芽期。新中国成立后至改革开放前,北京城市大力发展工业,变消费城市为生产城市。这一时期由于政治上的原因,外商驻京机构很少;而国内金融、保险、房地产、信息行业基本处于萌芽阶段。因而,该时期无真正意义上的办公业。(2)现代化城市——办公业起步期。改革开放至20世纪80年代中后期,北京向现代化城市迈进,商务管理职能为主体的办公业开始萌芽,城市经济结构发生了变化,第三产业中生产性服务业开始兴起。(3)国际化大都市——办公业起飞期。从20世纪90年代中后期至21世纪早期,北京开始向国际化大都市靠近,相对形成了几个办公区域,如CBD商务办公区域、中关村高科技办公区域、复兴门金融办公区域等。生产性服务业占据主导地位。(4)现代化国际城市-办公业飞速发展期。2008年奥运申办成功后,北京城市发展又处于一个转型期,以公司办公为核心的办公业空间集聚使北京城市发生新的变化。     

非物质文化遗产是重要的区域旅游资源

非物质文化遗产的开发、利用和保护,引起人们越来越多的关注,但非物质文化遗产的内涵到底应怎样理解,在对非物质文化遗产的开发、利用和保护时应当遵循什么基本原则,它与区域旅游资源的内在联系具体表现在哪些层面,对这些问题的探索和思考便是本文试图着力解决的问题。     

弱势群体公共文化服务体系建设研究——基于残疾人公共文化消费状况的调查

满足广大弱势群体的公共文化需求是时下加强和创新社会管理的核心要义之一。文章在对东、中、西部三个城市的残疾人公共文化消费进行调查分析的基础之上,揭示了当前弱势群体在文化权利上面临的困境。研究表明,既有的公共文化服务体系还没有惠及广大弱势群体,当前弱势群体的公共文化消费水平十分低下。其中,个体地位结构因素、区域经济发展水平、社会政策倾斜性配置水平以及无障碍环境是制约残疾人这类弱势群体公共文化消费水平的显著因素。文章认为,要确保弱势群体的文化权利,政府必须加大公共文化服务资源向弱势群体倾斜性配置,构建专业化、社会化的服务供给模式,坚持服务为本的逻辑,构建弱势群体的参与机制,并试点向弱势群体发放文化消费补贴。     

高职文化创意营销人才创新能力培养策略探析

"十三五"期间,北京的文化创意产业继续蓬勃发展,尤其是北京市通州区,成为首都副中心,文化创意企业人才需求旺盛.但通过调查发现,文化创意企业对人才需求出现的是结构型短缺,这些企业最看重的是学生的创新能力和素养.目前高职院校营销人才的培养在课程设置、考核标准、校企合作、技能大赛和创业实践方面还存在一定问题,制约了营销专业学生的创新能力培养,需要进一步改进,才能提升高职营销类学生创新能力,适应文化创意企业人才的要求.     

申报世界遗产过程对旅游地的梳理和建设作用--以安阳殷墟为例

申报世界遗产已经成为历史文化所在地极为关心的话题之一。世界遗产因其独特魅力吸引众人目光，但人们对申报世界遗产的过程却关注较少。以安阳殷墟为例，通过分析申报世界遗产前遗迹类旅游地的特有性质，总结出申报世界遗产对这类旅游地的梳理和建设作用并得到的一些启示。     

对生态旅游的若干重要认识

生态旅游已成为世界和我国旅游业的一个亮点。但目前有相当一部分的决策者、开发者、经营者和绝大部分旅游者对生态旅游存在着一些认识误区,甚至简单地把自然观光旅游换个标签摇身一变,就成了时髦的“生态旅游”产品。这种认识误导造成的行为误导将会带来生态破坏的无穷后患。本文强调指出了生态旅游的非大众化、高成本、高附加值和高知识含量。文中还对“生态旅游”的构词内涵以及世界旅游界中最新出现的“遗产旅游”的概念进行了学术上的剖析和比较。     

Sustainability and the authentic experience. Harnessing brand heritage – a study from Japan

This paper explores the influence of the formative brand heritage construct on perceived authenticity at repaired/reconstructed heritage sites, understood in relation to the Japanese practice of kintsugi (金継ぎ), thereby extending Kolar and Zabkar's consumer-based model of authenticity. It notes that variations of kintsugi occur in architectural heritage conservation worldwide. We establish relationships between brand heritage, cultural motivations, perceptions of authenticity, relational value, and consumer commitment, based on questioning 768 visitors to repaired and reconstructed Japanese heritage sites. Analysis using partial least squares found consumer preconceptions of brand heritage stimulating increased perceptions of authenticity at sites of limited historical provenance, thereby increasing visitor commitment to visiting. Heritage managers should use marketing strategies that effectively communicate a site's brand heritage prior to, during, and after the tourist experience. Even where the material components of the site are entirely reconstructed, this can lead to relational value, and improved consumer commitment. In sustainability terms, holistic brand marketing can increase site revenue, help conservation maintenance and, by increasing repeat visits, reduce footfall damage at other “unreconstructed” sites. Practical implications include better artefact and information presentation, ensuring synergy between site experiences and its purported values, especially through tour guide narratives and interpretation.     

Seeing history: a visual assessment of the historic-grounding of Old Western tourist towns

Despite the significant role that the visual plays in the experience of tourism, few studies have specifically examined the visual appearances of heritage tourist destinations. This study sought to analyze how historically grounded the visual appearances were of two heritage tourist towns in the state of Arizona: Tombstone and Jerome. These towns were both mining towns that experienced historic booms during the days of the American Old West and survive today as tourist destinations. This study utilized a detailed visual comparison of historic and contemporary town photographs in order to assess the relative historic-grounding of building exteriors and streets. It also incorporated the findings of interviews with tourists and town residents regarding their perceptions of visual historic-grounding. Study findings offered a means to assess and compare visual historic-grounding. Additionally, they suggested that while visual historic-grounding was important to visitors, it was one of several factors influencing their perceptions of the town's historic appearance: visual appeal, personal reflections, engaging activities, and previous visitor expectations of the American Old West (often grounded in filmic-representations) worked together to visually communicate a general impression of history within each town.     

The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers

This study examines of the ways in which Korean TV dramas affect Taiwanese consumers’ attitudes toward the locations where the dramas are filmed (onscreen locations). Previous studies have incorporated balance theory into product–character association models and have demonstrated that consumers tend to align their attitudes toward products with the valence of a character’s attitudes toward the products. Unlike previous studies, this article attempts to investigate the product–character association model in a cross-cultural setting where the ‘products’ considered are the onscreen locations. To account for the effect of similarity between Taiwanese culture and Korean culture, the concept of perceived cultural proximity is introduced into the balance-theory-based model. The results show that consumers’ parasocial relationships with a character and consumers’ attitudes toward the character are related to their attitudes toward the location. However, this relationship is significant only for those viewers with high perceived cultural proximity between Taiwan and Korea.