What Plato Knew About Enron

This paper applies Plato’s cave allegory to Enron’s success and downfall. Plato’s famous tale of cave dwellers illustrates the different levels of truth and understanding. These levels include images, the sources of images, and the ultimate reality behind both. The paper first describes these levels of perception as they apply to Plato’s cave dwellers and then provides a brief history of the rise of Enron. Then we apply Plato’s levels of understanding to Enron, showing how the company created its image and presented information to support that image, and how the public eventually emerged from the cave to realize the truth about Enron’s actual accounting practices and financial state, which led to the corporation’s downfall. We find Plato’s allegory both useful in analyzing the relationship between Enron and the public and instructive about the power and moral responsibility of Enron’s executives.     

Reconceptualizing value creation: Exploring the role of goal congruence in the Co-creation process

As companies gradually shift from the exchange view to the resource integration view, the creation of value also shifts from the customer sphere to the joint sphere. As a result, the customer and service provider are responsible for co-creating value through resource integration. However, it raises the question of whether customers are capable of contributing to the co-creation of value. Our study proposes a framework of how goal congruence plays a pivotal role in the resource integration process between all actors in the joint sphere. When the level of goal congruence between customer and service provider actors is high, it stimulates the exchange of valuable resources from all actors, which leads to the actual experience of co-creation resulting in value-in-use and improves service outcomes, i.e., customer satisfaction and loyalty. Data were collected through a field survey from salon-and-spa customers (n = 530) and PLS-SEM was employed to test the hypotheses and further analysis. The results show that goal congruence impacts customer satisfaction and loyalty through value-in-use. Therefore, suggesting service providers to properly socialize their goals will be a good strategy to increase customer capability to co-create value and ultimately enhance customer satisfaction and loyalty.     

环境意识与企业形象塑造

可持续发展的思想和社会市场营销观念已成潮流。为适应市场需求的变化和环境管理的要求,寻 求市场机会和避免环境威胁,必然要求企业树立环境意识,履行应尽的社会责任,并融入、体现在企业 形象塑造中。在企业识别系统中贯穿“环境形象”设计是企业形象塑造的关键。     

An Empirical Analysis of Synthesizing the Effects of Festival Quality,Emotion, Festival Image and Festival Satisfaction on Festival Loyalty: A Case Study of Macau Food Festival

This study aims to examine the interrelationships among the festival quality dimensions, festival quality, emotion, festival image, festival satisfaction and festival loyalty. Analysis of data from 454 attendees in the 12^th Macau Food Festival indicates that the proposed model fits the data. The result of this study will assist festival management in developing and implementing market‐orientated service strategies to increase quality and image, and enhance the emotion and satisfaction of attendees in order to attain their loyalty toward food festivals. Copyright © 2014 John Wiley & Sons, Ltd.     

成都旅游形象重新定位探讨——以多元分析的观点

近年来,成都在旅游形象定位上的摇摆不定,已成为困扰当地旅游业发展的一大制约因素。以多元分析的观点来分析以往定位形象的不足及成因,综合成都城市个性、游客本底感知形象、形象替代与叠加、形象演进态势等,将成都概括为"富丽天府都,百味休闲城"的总体形象定位。为实现投射形象与知觉形象相吻合,针对各目标区域市场,以实现构建系列化主题形象。     

吴门画派园林绘画中城墙的风景内涵： 以《东庄图》和《拙政园三十一景图》 为例

以《东庄图》和《拙政园三十一景图》中的城墙景 观为研究对象,采用图像和园林历史情境互证的方法,通过 由图到园和由园及城的系统分析,解译了这2套园林绘画中城 墙形象出现的画理依据、造园因素和城市风景文化情结,认 为城墙形象在沈周和文徵明为代表的吴门画派的园林题材绘 画作品中具有指示园林地望的作用,同时城墙也是当时城内 和城外园林的重要借景对象;随着城市的功能转移,城墙周 围的城市边缘区域对于园林的布局起到空间的牵引作用,究 其原因与被内外城河环绕区域丰富的园艺空地和良好的水运 交通分不开,最终形成了半村半城的园林和城市的空间耦合 关系。旨在为苏州古城历史上形成的园林和城市风貌关系的 传承和保护有所助益。     

品牌服装顾客满意度驱动因素实证研究——基于波司登的实证研究

20世纪80年代以来,国内外学者对顾客满意度展开了大量的研究,针对品牌服装的研究所构建的模型很多。文章在利用和借鉴国内外研究成果的基础上,结合品牌服装的具体特点,以兰州波司登为例,通过实证研究探究顾客满意度的驱动因素,以此为我国品牌服装提高顾客满意度提供科学有效的理论参考和建设性意见。     

从文化影响看译者对唐诗意象的英译——以庞德、韦利和许渊冲的译作为例

唐诗是世界文学大花园中绚丽夺目的奇葩,所以唐诗英译既是中西文化交流的需要,也是国内外翻译界的追求。而译诗即译意象,所以唐诗意象的英译直接影响原诗内涵的传达。通过学习与分析国内外翻译名家庞德、韦利、和许渊冲的译作来研究中西文化差异导致的思维差异在对文化意象转译中的表现,进而总结译者的翻译风格,能为今后的唐诗意象英译工作提供帮助,也能更好的在世界范围内弘扬中国文学与文化。     

塑造良好的企业形象

企业形象是顾客、社会公众、企业员工对企业的总体评价和认定,是企业文化的综合体现和外在反映。在市场经济条件下,企业形象已成为企业的一种无形资产,影响着企业的兴衰,国内一些知名企业,无不努力塑造良好的企业形象,从提高企业员工素质、提高服务水平、树立优良的产品形象、塑造良好的社会形象、传播形象、注重利用网络信息企业形象设计平台、运用公益广告来塑造自身形象、塑造企业文化,增强企业竞争力等方面努力。运用企业形象塑造这一丰富新时期有效手段来建设企业,以优异的企业形象力感召,才能使企业更适应国际经济发展的大趋势,更多地得到顾客的青睐。     

SIFT算法的介绍和应用

SIFT算法是众多图像匹配算法中被广泛应用的一种,其具有良好的尺度、光照和空间旋转不变等特征。文章介绍了SIFT算法的4个主要步骤,并将该算法应用到多色二值压缩算法中,提高了压缩效率,缩小了压缩后的存储空间。