干部经历会影响农户选择电商销售渠道吗?——基于荔枝种植户的实证分析

基于印记理论,选取2020年广东和广西两省荔枝主产区的964户种植户作为调研对象,运用logit模型进行实证分析,探索干部经历对农户选择电商销售渠道的影响。结果显示:干部经历对荔枝种植户采用电商销售具有显著的正向影响,而农户自身具有的销售渠道资源也是荔枝种植户选择电商销售的动力之一,其与干部经历带有的政治资本共同推动种植户选择电商销售。因此,要发挥具有干部经历的农户在农产品电商发展中的带头人作用,培育当地的销售服务团队与提供更多的销售渠道资源,并联合社会多方力量加大对农产品电商销售的培训力度。     

新加坡城市土地资源高效利用的经验借鉴

新加坡作为协调发展和土地资源保护的典范,推动土地资源合理高效利用的典型,其土地资源管理、规划和开发的经验对土地资源供需矛盾突出、土地资源集约利用任务艰巨的我国经济发达地区具有重要的借鉴意义.本论文从土地资源开发背景、管理与规划、利用三个方面介绍新加坡土地利用的情况,并总结了新加坡土地资源高效利用的经验,以期对我国城市的土地利用有一些有益的借鉴和参考.     

汉中市土地利用的可持续发展研究

本文收集了汉中市土地资源的相关数据,分析了城市化建设中的汉中市土地资源利用现状,提出了汉中市土地利用可持续发展的若干对策,促进汉中市土地开发按资源节约型和环境友好型方向发展,走城市可持续发展、健康城市化的道路.     

Experiencing forest products – An innovation trend by rural entrepreneurs

There is increasing emphasis on innovation as a driver of continued prosperity in the rural economy. Globalisation poses challenges to rural areas given technological advances and intensified competition in agricultural markets, ageing rural populations and expansion of urban areas. However, in recent years, the conception of rural areas has shifted from places of production to places of consumption. In line with an increasing urban demand for consumption of products and services close to nature within the rural landscape, we observe the emergence of experiential offers based around non-wood forest products (NWFP) where the consumer is closely connected to the harvesting and use of the products. In this paper, we examine how such intersecting demands have created new forms of market for NWFP, by analysing in-depth four innovative examples in Austria and the United Kingdom. Semi-structured interviews were conducted with the managers of these businesses, and cases were analysed through application of both the experience economy and the innovation systems approach. We found that all four businesses were on the one hand derived from traditional, regional cultural skills and values and, on the other hand, directly connected to new consumers’ demands. The apparent success of these emerging business models lies in the accretion of new social values onto traditional products. Thus creative approaches blending offers designed to enhance cosumers’ experiences into traditional sectors, such as forestry, would have potential in the future. However, our results indicate that there is a lack of institutional support for the development of such businesses in both countries. Better suited innovation policies and support structures would be important for mainstreaming or encouraging the development of similar businesses, innovations and knowledge.     

我国城市公共艺术设计现状及对策研究

随着经济的不断发展,公共艺术已成为一个国家、地区城市发展程度的重要体现,作为一种服务于大众的艺术正逐渐融入我们的生活当中,变成生活中不可或缺的一部分。公共艺术促进着城市的发展,城市是公共艺术赖以生存的地方,二者紧密相关不可分割。本文将对我国当今的公共艺术现状和未来发展进行分析和论述,将目前城市和公共艺术两者之间的关系、公共艺术作品目前存在的问题等进行分析,并提出相关建议。     

Brand experience as a moderator of the negative impact of promotions

While price promotions are generally believed to have a positive impact on immediate sales, their effects on attitude towards repurchase, quality perceptions, and repurchase are far less clear. We present a study that tests the effect of brand experience in moderating the negative impact of promotions. The results of the laboratory study indicate that the negative impact of a discount on perceptions of quality and subsequent intent to purchase at full price is eliminated among those who had tried the brand. The moderation of the negative impact of promotions has not been previously shown to occur despite its prediction by a variety of behavioral theories.     

In search of E. I. DuPont de Nemours & Company: the perils of archival research

The purpose of this paper is to describe the pitfalls of archival research into the bookkeeping records of a specific firm, E. I. DuPont de Nemours & Co., and how it may lead to misinterpretation and misdirection. Traditionally, the bookkeeping records of an individual or organization have provided a great deal of information to researchers who use the records for many different research projects. Such research is costly, however. The researcher is concerned with the analytical techniques of the historian, or even the detective; the time-consuming, methodical routine of familiarization with the records; and the analysis and interpretation of the significance of the techniques and trends evident in the data base. The sources for this traditional archival research project were many, varied, and often contradictory. For the record books of the DuPont Company, an early 19th century gunpowder manufactory, the process of understanding, interpreting, and validating the record keeping led to a number of misleading, confusing, and time-consuming issues which had to be resolved. These issues may have implications for other accounting historians since the need to search for the 'story' behind a particular research project will in all likelihood be encountered in the course of other research. Researchers must understand that they are able to rely on secondary sources, when they exist, only as long as they remain circumspect when depending on the secondary interpretation of primary sources, and that even the primary sources themselves may lead the researcher astray.     

农村金融发展:现状、问题及对策——以吉林省辽源市为例

本文以辽源市农村金融体系建设现状为基础,通过对农村金融发展新特点的研究,深入挖掘目前农村金融体系建设的新问题,进而借鉴国际的先进经验,探讨中国在后危机背景下,如何发展农村金融,进一步提出促进农村金融发展的相关建议。