母语负迁移对英语听说输入输出影响实证研究

母语在英语学习中起着重要作用,但由于英汉语言环境与文化之间的差异,母语迁移现象对中国大学生英语学习产生积极或消极影响。以母语迁移为切入点,通过剖析汉语环境下高师院校大学生英语学习状态,着重探讨由母语负迁移导致的"中国式英语"现象产生的原因及对高师院校大学生英语有效输入与有效输出的影响和表现形式,揭示了母语迁移理论对当代中国大学生英语学习的启示,加强英语学习者对跨文化交际知识掌握和运用;创建良好的交际氛围和英语的对母语负迁移现象提出应对策略。     

Analysing customers' reviews and ratings for online food deliveries: A text mining approach

The purpose of this study was to explore the relationship between online reviews and ratings through text mining and empirical techniques. An Indian food delivery portal ( Zomato.com ) was used, where 50 restaurants on Presence Across Nation (PAN) basis were selected through stratified random sampling. A total of 2530 reviews were collected, scrutinized, and analysed. Using the NVivo software for qualitative analysis, seven themes were identified from collected reviews, out of which, the ‘delivery’ theme was explored further for identifying sub-themes. Linear regression modelling was used to identify the variables affecting delivery ratings and sentiment analysis was also performed on the identified sub-themes. Regression results revealed that hygiene and pricing (delivery subthemes) demonstrated lower delivery ratings. These variables can be established as indicators for restaurants and related online food delivery services to build their business model around them. Similarly, negative sentiments were observed in pricing and hygiene sub-themes. Restaurants and online food services can enhance hygiene levels of their food delivery process in order to receive higher delivery ratings. Similarly, pricing of food items can be modified such that customers are not deterred from ordering the items—food and ordering service do not become cost-prohibitive. This study devised a standardized methodology for analysing vast amounts of online user-generated content (UGC). Findings from this study can be extrapolated to other sectors and service industries such as, tourism, cleaning, transportation, hospitals and engineering especially during the pandemic.     

绿色壁垒对我国纺织服装业的影响研究

为了避免绿色壁垒对我国纺织服装业造成更大的经济损失,保持行业的持续健康发展,本文分析了绿色壁垒对我国纺织服装业带来的积极影响和消极影响,进而提出应对绿色壁垒消极影响的措施。     

Does local political support influence financial markets? A study on the impact of job approval ratings of political representatives on local stock returns

Using data on job approval ratings of governors, U.S. senators, and the president, we find that firms located in states with high approval ratings outperform firms located in states with low approval ratings by .64% per month. Furthermore, this relationship is stronger when investors are actively involved in politics, when local politicians are closer to the center of political power, for small firms that have a larger proportion of local investors, and for financially strong areas where investors are ready to execute investments in local stocks. Overall, our study shows that investors’ political sentiment is important in determining stock returns.     

高校中非正式组织的消极作用浅析

非正式组织对学生的思想状态、行为方式、交往对象、学校制度的遵守情况都有着重要的影响。正确对待非正式组织,发现其消极作用,采用多种方法加以合理的管理和引导,使之为学校的正常活动服务,是本文研究的主要目的。     

居民用电对城市节能目标的影响及对策——以上海市为例

居民电能消费量,是城市生活质量的重要标志,随着经济发展和收入增长,城市居民的电能消费呈大幅度增长的势态,占城市能源消耗总量的比率不断提升。然而这种增长趋势却大大抵消了为节能降耗所采取各种措施的效果,不利于城市节能降耗目标的实现。本文定量分析居民用电对城市节能目标的影响程度,并提出减弱和消除其不利影响的可行措施。     

儿童产品的广告创作探讨

儿童产品的广告诉求对象既可以是儿童,也可以是家长。由于两者的消费心理存在着极大差异,使得儿童产品的广告创作与一般消费品广告创作有所不同。儿童产品的广告创作应该把握儿童的广告接受特点,明确广告诉求对象,针对诉求对象分别制定不同的广告策略,同时在广告创作中要注意避免不利于儿童成长的负面影响。     

网络亚文化对高职学生心理及行为干预机制的探析

网络已成为高职学生学习和生活的有机组成部分,对高职学生的成长具有双重作用。本文通过分析网络对高职学生的负面影响及其原因,提出了规避网络对高职学生的负面影响的对策,使网络在高职学生的成长中发挥积极的作用,使高职学生得到健康成长。     

汉语意念主轴与英汉误译

中国学生对英语的误读误译的源头正是汉语母语"意念主轴"的心理引导。张传彪教授"译海拾贝"系列文章对其揭示的具体原因在于汉语的潜意识、望文生义、意合思维的误导和汉语"音韵律"的负迁移。     

降息周期对寿险公司的影响及产品对策

自2008年9月以来,中国人民银行连续出台了降息政策,预示着新一轮降息周期来临。本文对此轮降息周期进行基本分析后,提出了降息周期未来预期的三种假设,并对比上次降息周期对寿险业产生的影响,研究了不同降息周期假设对公司已产生和可能产生的多种影响,初步探讨了基于产品层面的应对策略。