The Perceived Destination Image of Hong Kong as Revealed in the Travel Blogs of Mainland Chinese Tourists

This study investigated travel blogs as a manifestation of the travel experience, along with the destination image of Hong Kong from the perspective of tourists from mainland China. Recently published blog entries were selected and analyzed using content analysis. Empirical results indicated that the overall perceived destination image of Hong Kong was positive, with particular strengths in transportation, the harbor, and outlying islands. The major weaknesses of Hong Kong as a travel destination were the price of meals outside hotels, rooms in five-star hotels, and the quality of cosmetics and skincare products. This article has implications for policymakers and practitioners with regard to making use of travel blogs to gather authentic visitor comments on Hong Kong.     

Japanese Tourists' Experience of the Natural Environments in North QLD Region— Great Barrier Reef Experience

Summary

The North Queensland (QLD) region has been one of the fastest growing tourist destination for the international travel markets and has been recognized as a significant tourism icon in Australia. Surrounded by World Heritage areas such as the Great Barrier Reef (GBR) and Wet Tropical Rainforest, the North QLD region offers a range of unique and distinctive natural tourist attractions. Although the North QLD region is being recognized as one of the fast growing tourist destinations for Japanese tourists, few studies have been conducted in terms of understanding Japanese tourists' experiences towards the natural environment.

With a focus on the GBR trip in the North QLD region this study determined the importance of the GBR in Japanese holiday choice and elicited opinions on some reef-related issues. This study also attempted to compare Japanese visitor activities and behavior with a previous sample of English speaking respondents who took part in a similar survey during 1996.

The results indicated that not only do Japanese Tourists see Australia as a great opportunity to experience a unique and different culture, but they also regard Australia as a stimulating destination where they can get involved in some adventurous activities

Focussing on the GBR as a major drawcard for Japanese visitors, it was found that the ‘Experiencing Nature’ in a very natural, unstructured way, was the most important motivational factor for a GBR trip. There is potential to improve the enjoyment levels of Japanese visitors to the GBR by providing more information on day activities of the reef tours, by providing more education and through improvement of service and facilities on the boats.     

Strategic foresight for (coastal) urban tourism market complexity: The case of Bournemouth

This paper discusses an approach to evaluate and analyse strategic planning in multi-functional complexities of coastal urban areas with conflicts regarding leisure space which restricts the diversity of tourism segments using an urban locale. The paper proposes a holistic and multi-faceted systems approach to analysing such multi-purpose use of urban spaces with a case study of Bournemouth where the needs of overseas language students and high spending tourists can present an interesting challenge to urban planners. The systems approach advocates integration and alliances in investment incentives to help identify alternative urban use strategies in tourism and leisure contexts which allows for re-branding of an urban area whilst extending the product offer.     

Operational and Financial Characteristics of Convention and Visitors Bureaux

Abstract

Convention and visitors bureaux (CVBs) have become a dominant type of destination marketing organization since the very first bureau was founded in Detroit in 1895. Nowadays, about 1,000 CVBs are operating in major and secondary metropolitan and resort areas in the United States. Dozens of bureaux can be found in the rest of the world, as well. The aim of this paper is to gain a better understanding of the management and funding of CVBs especially from a European perspective. The paper is based on a benchmark survey conducted by the author among 100 bureaux throughout the world, with responses secured from 29 CVBs. The analysis of the questionnaire sheds light on several aspects of CVB operations, such as geographic scope, types of shareholders controlling the CVB, membership of individual tourist businesses in the CVB, annual budget, sources of income, main expense categories, target markets, and Staffing.     

Those who come to pray and those who come to look: interactions between visitors and congregations

Religious tourism is a phenomenon that includes many different types of activities, from pilgrimages to visits to Notre Dame in Paris. While much of the literature relating to religious tourism concentrates on pilgrimage and those with religious intentions, little has been written of those who visit for other reasons and how these two groups interact. The aim of this paper is to explore the relationship between the congregations and visitors at two major religious sites which receive significant numbers of visitors for other than religious reasons. This paper considers the views of visitors to two cathedrals in Australia who were surveyed to find out the reason for their visit and their feelings to the religious aspects of the cathedral and the congregation. Members of the congregations were similarly asked about their position in relation to the visitors. Another issue that was canvassed with both groups was that of entrance fees being charged at the cathedrals. It was found that the congregations are happy for the visitors to attend the cathedrals and participate in worship but that many dislike being observed. Neither group reacted positively in relation to the imposition of entrance fees.     

Motivations,experiences and perceived impacts of visitation at a Catholic monastery in New Zealand

This paper explores visitors' motivations and experiences for visiting the Tyburn monastery and retreat centre in the north island of New Zealand, and the perspectives of the nuns on the impacts of the visits. Using a qualitative research approach, the paper presents the findings of semi-structured interviews with 22 visitors and 3 nuns at the monastery; all Catholic in denomination. Findings of the research elicited three key experiential themes which were: “religious experience”, “personal experience” and “social experience”, although the overriding experience was religious. Findings also revealed that all visitors were welcome and were not treated as a burden by the nuns; in contrast to the more negative perspectives that are argued in some previous religious tourism studies. These findings thereby contribute potential knowledge of how a contemporary Catholic cloistered monastery is efficiently and uniquely managed through the Benedictine rule that is followed, which lays out principles of governing or administrating and hospitality, and which protects the devotional experience for its visitors.     

The determinants of Chinese visitors to Australia: A dynamic demand analysis

Although China has progressively become an important inbound tourism market for Australia, its demand elasticities have been little studied to date. This study examines the determinants of Chinese visitors to Australia using a dynamic time-series estimator. Interesting findings include a high income elasticity as a source of the continuous doubledigit growth rates in Chinese arrivals that Australia has experienced over the past two decades, together with relatively high total trip price elasticities for both short run and long run. A trend of Chinese outbound to Australia is also identified. From a policy perspective, the results confirm that keeping a low cost of visiting Australia, both ground and travel costs, is a good strategy to secure greater numbers of Chinese tourists.     

Key factors maximizing art museum visitors’ satisfaction,commitment, and post-purchase intentions

As there is a lack of empirical research examining art museum visitors’ post-purchase behaviors, this study tested the theoretical associations among image congruence, quality, affective experiences, satisfaction, and commitment to build a sturdy model of behavioral intentions. The concept of involvement was also included as a moderator. A field survey at art museums was conducted. The level of construct validity and reliability for all variables were satisfactory. Results of the structural model revealed that the proposed theoretical framework sufficiently accounted for the variance in intentions. Satisfaction was of greatest importance in generating intentions. Commitment and satisfaction acted as important mediators. Among nine hypothesized direct linkages, eight hypotheses were supported. Findings from the invariance model assessment supported the moderating influence of involvement on the relationships among quality, satisfaction, commitment, and intentions. The strength of such relationships among these variables was greater when museum visitors’ involvement level was high.     

Visitor and non‐visitor images of Central and Eastern Europe: a qualitative analysis

This study examines the image of Central and Eastern Europe (CEE) as a holiday destination. The countries are linked by having had communist governments and being inaccessible to tourists from outside the communist bloc. Currently, they seek new tourist markets and this study examines the views of a number of UK residents about destination image of CEE. The study examines, through semi‐structured interviews, images held by people who have and who have not visited CEE. The data is analysed qualitatively. Few significant differences were found between views of visitors and non‐visitors; most views were positive and associated favourably with ‘culture’. Negative images were usually associated with the eastern part of the area especially ex‐Yugoslavia. Copyright © 2007 John Wiley & Sons, Ltd.     

A comparative study of farmers' markets visitors' needs and wants: the case of Alabama

Many studies refer to the importance of farmers' markets for both food producers and for visitors. For producers, the ability to obtain higher returns and/or market part of their produce as value‐added products can be strong incentives, while for consumers benefits include having access to fresher, often tastier foods or simply visiting as a social activity. Relatively few studies, however, explore visitors' needs and wants with regards to their farmers' market experience, that is, from visitors' perspective. The present study explores this dimension, comparing visitors' views in two different farmers' markets, one recently developed (since 2009) in a rural area vs. one already established (since 2004) in a university town (urban area). A total of 356 farmers' market visitors participated in the study. Respondents' comments from the two different farmers' markets are very much in agreement in the context of their needs and wants. Primarily, visitors want more product variety, an extended season, that is, not only limited to the summer season, and more vendors. The fact that more than half of the respondents regularly visit farmers' markets demonstrates their need and interest in locally produced foods. Given such strong interest, the potential for beneficial producer–consumer interactions in the sites studied appears to be enormous. Furthermore, farmers and other food producers have an ideal opportunity to increase the interest of consumers, ‘convert’ them to their foods and realise important benefits in the process. The overall findings also suggest opportunities for the establishment of other farmers' markets in a state (Alabama) with a long agricultural tradition.