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81.
会展业和酒店行业有着密切的关系,有的酒店经营业绩极大的依托于会展客源。虽然目前针对旅游住宿和商务旅游的研究已经取得了很多的成果,但是立足于会展行业,专门对会展观众住宿行为进行的研究还比较少。本文以第33届中国(广州)国际家具博览会为例,对展会专业观众的住宿行为进行了度量和剖析,研究了展会专业观众住宿选择特征,住宿选择感知因素的重要性,并使用IPA模型分析了广州酒店经营展会专业观众的优劣势。研究发现,展会观众住宿时最看重的仍然是获得良好的休息而非现代化办公能力;宽容型、商务导向型、苛求型和实用导向型是4类最基本的观众类型;IPA方法显示广州的酒店还需要在员工服务的技能及态度,酒店互联网覆盖等方面做出努力。 相似文献
82.
Juan A. García 《旅游业当前问题》2016,19(2):155-173
There are two major scarce resources for visitors: time and money. However, literature on tourism has paid less attention to the former than to the latter. The objective of this paper is, therefore, to evaluate the effectiveness and profitability of time use in a destination as a segmentation criterion in tourism. The empirical analysis took place in the historic city of Toledo (Spain), and was based on information obtained from 799 day-trippers and tourists. The results obtained reveal the existence of four segments as regards day-trippers and another four as regards tourists. What is more, there are significant differences in the spending and future intentions of the clusters of day-trippers and tourists. All of these findings have led us to conclude that the segmentation criterion proposed will be of great use when determining which groups of visitors the destination most/least needs to attract. The empirical evidence obtained also provides practical orientation as to how to improve activity and service offers. 相似文献
83.
Uraiporn Kattiyapornpong Kenneth E. Miller 《Journal of Travel & Tourism Marketing》2013,30(6):552-565
Tourist shopping expenditure is a vital ingredient which contributes significantly to the gross domestic product (GDP) of the nation. Past research has stressed the importance of specific demographic variables related to shopping behavior; however, it has not included interactions between or configurations among demographic variables, shopping related psychographics, and shopping destinations. This study seeks to address that gap. The data was collected from a large representative sample of 26,686 Australian domestic short-stay visitors. Binary logistic regression found that demographic variables and their specific interactions were significantly related to tourist shopping behaviors as well as psychographics, trip motivation, and their shopping destination propensity, when tested simultaneously. The findings assist destination marketing managers to identify and target specific domestic short-stay tourist shoppers. 相似文献
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85.
开展国内进藏游客教育是西藏旅游业可持续发展的重要环节。文章分析了国内进藏游客教育实施的背景,提出国内进藏游客教育的实施内容,包括负责任旅游理念教育、青藏高原生态环境保护教育、游客不文明行为教育、西藏民俗及基本礼仪教育、西藏特殊区情教育、旅游安全与卫生教育、特种旅游知识教育等七个方面,并归纳出开展游客教育的指导思想与实施途径。 相似文献
86.
Prior studies have not extensively researched and explored the key determinants (aviation and tourism attributes) that could affect Hong Kong’s competitiveness as a transit hub for international visitors using Hong Kong as a stopover to Chinese cities when travelling by air. This study adds to that knowledge to empirically investigate Hong Kong’s eight major tourist source markets (Germany, India, Japan, Singapore, South Korea, Taiwan, the UK, and the US), and also provides an insight to policy-makers in Hong Kong to help them understand the factors that influence Hong Kong’s aviation hub competitiveness and tourism development. The findings of the study suggest that increased air transport capacity from foreign countries and Hong Kong to China, trade volumes between China and its trading partners, air transport costs, and the global financial crisis are the key factors affecting the number of visitors to China by air passing through Hong Kong as their preferred stopover. The policy implications of the findings are discussed. 相似文献
87.
Research exploring visitor perceptions of heritage sites indicates that a site may hold different meanings for visitors depending on their cultural backgrounds. Little research has, however, identified visitor cultural preferences and so informed the development, delivery and management of on-site heritage interpretive experiences. This paper addresses this need by identifying cultural differences and similarities between Chinese and international visitors in relation to their interpretive motives, preferences and perceptions. Questionnaires were completed by 277 domestic Chinese visitors and 94 international visitors at five key Beijing built heritage sites. Differences between Chinese and international visitors’ conceptions of heritage; ratings of importance of facilities, services and interpretive content; and perceptions of the visitor experience are identified. Amongst many findings, Chinese respondents were more likely than international respondents to state that heritage sites should be an important part of the country's national heritage, convey the country's power and be famous. They sought built heritage sites visited by someone famous and that feature in well-known Chinese paintings and poetry. International visitors were more likely than Chinese visitors to state that heritage sites should have authentically old buildings and be relevant to contemporary life. Implications for interpretive and management practice at Chinese heritage sites are discussed. 相似文献
88.
This paper analyzed 200 travel blog entries posted by 100 Mainland Chinese visitors and 100 local Taiwanese visitors to Taipei, the capital city of The Republic of China. The paper is unique in three ways. First, it provides external and internal perceptions toward a destination; secondly, it combines a Chinese coding system to segment texts and computer-assisted qualitative data analysis software to count keywords frequency; and finally, it visually presents the differences between two groups of bloggers in terms of the importance and affections visitors attached to Taipei in six image dimensions. Managerial implication is further enhanced when visitors' perception is compared with those messages promoted by destination marketing organizations. Overall, both groups of bloggers expressed more positive perceptions toward frequently mentioned image dimensions such as meals, sightseeing, and transportation. Mainland Chinese bloggers mainly saw Taipei through certain frames of reference that were manifested in promotional messages, thus creating a “circle” of representation in blogosphere. 相似文献
89.
This paper reports on an interpretative study of locals' and visitors' experiences in Rotorua, New Zealand and shows how experiences vary among different groups. Photographs were Q sorted by a non‐random sample of locals and both overseas and New Zealand visitors, and the data were factor analysed to identify four factors or types of experience. These include experiences of Sublime Nature, Iconic Tourism, New Zealand Family and the Picturesque Landscape. These findings show that Q sort with photographs is a useful research approach which advances our understanding of destination image and provides results that have implications for the contemporary theoretical debate on the nature of tourist experience in New Zealand. Copyright © 2002 John Wiley & Sons, Ltd. 相似文献
90.
John A. Pearce 《Annals of Tourism Research》1980,7(2):224-233
The reported empirical study assessed anticipated reactions to foreign visitors in an area being considered for a tourism development program. Although a generally high level of acceptance was predicted by the residents, over 11% of the 846 respondents anticipated negative reactions within their residential community. Analysis of the possible relationships between twelve demographic and socioeconomic characteristics of the respondents and their expectations concerning host community acceptance of tourists from foreign countries disclosed only one statistically significant relationship. Survey participants who reported living in urban areas assessed the community's probable reaction to foreign travellers most positively, while a movement away from urban centers was associated with more negative expectations. 相似文献