A study of the impact of Corporate Social Responsibility and price image on retailer personality and consumers' reactions (satisfaction,trust and loyalty to the retailer)

This study investigates the impact of a retailer's Corporate Social Responsibility (CSR) policy and its price image on retailer personality, along with the impact of these two variables on the consequences of retailer personality: consumers' satisfaction, trust and loyalty toward the retailer (measured by their attitude and future behavioral intentions). Data were collected on a convenience sample of 352 consumers of a French grocery retailer. Using Partial Least Squares analysis (PLS), we show that perceived Corporate Social Responsibility and price image have a significant positive/negative influence on retailer personality traits (“agreeableness” and “conscientiousness”/“disingenuousness”) and that Corporate Social Responsibility has also a significant positive influence on the “sophistication” personality trait. For the consequences examined (satisfaction, trust and loyalty to the retailer), we show that Corporate Social Responsibility, price image and retailer personality have a direct or indirect impact on these dependent variables.     

培养和提高高职院校学生综合素质和创新能力初探

高职学生综合素质和创新能力的教育和办学水平与课堂质量息息相关,本文从实际出发,阐述了如何从各个方面提高学生综合素质,培养创新能力,因材施教,以点带面,将个性开发,知识渗透、能力拓展、素质强化深入到课堂教学当中,以实现高职教育的教学目标。     

Sensation‐Seeking Attributes Associated with Storm‐Chasing Tourists: Implications for Future Engagement

This study explores recreational storm chasing, a new form of niche tourism. In particular, this study examines sensation‐seeking traits associated with participants' socio‐demographics, storm‐chasing involvement and tour satisfaction levels. Results show that recreational storm chasers scored highest on Experience Seeking and lowest on Boredom Susceptibility sensation‐seeking dimensions. Correlation tests showed that several socio‐demographic, storm‐chasing involvement and tour satisfaction indicators are associated with Thrill and Adventure Seeking, Boredom Susceptibility, and Experience Seeking dimensions. Marketing and management implications of study results also are discussed. Copyright © 2011 John Wiley & Sons, Ltd.     

年龄与个性对二语习得的影响

影响二语习得的因素有很多,年龄和个性就是其中的两个因素。研究表明,年龄的优势主要表现在语音的发展方面,在语法、学习效率方面没有明显优势;个性外向的学习者善于使用学习策略,在交际能力发展方面表现突出,而个性内向的学习者,阅读能力及写作能力的发展显著。     

高职院校品牌个性开发路径研究

随着高等教育大众化阶段的到来,高职院校教育品牌的特色化和个性化发展已成为学校生存与发展的必然的选择。文章分别从品牌定位与学院特色文化、品牌形象塑造与满意度工程、品牌整合营销与传播、品牌专业建设、品牌质量管理与评估等五个方面对目前高职院校品牌个性塑造路径进行阐述,为进一步创建高职教育品牌的内涵式、个性式发展,创造了坚实的基础。     

论《封神演义》中姜子牙的出场艺术处理

姜子牙是小说《封神演义》的重要形象之一,其出场的艺术处理,在表现人物性格特征、驱动故事情节发展、形成小说叙事框架等三个方面起到了尤为关键的作用。研究《封神演义》姜子牙的出场艺术,对于重新认识《封神演义》这部神魔小说的文学史地位具有广泛的意义和深远的影响。     

谦卑型领导对员工建言行为的影响：心理安全感与主动型人格的作用

谦卑型领导是“自下而上”领导研究思潮中近年兴起的一个热点话题,其有效性及相应作用机制仍有待开展更多研究予以明确。文章运用结构方程建模和路径分析的统计方法,根据260份有效问卷的调查数据探讨了谦卑型领导对员工建言行为的影响及其作用机制。结果表明：谦卑型领导对员工建言行为具有显著的正向预测作用,并且员工心理安全感能部分地中介上述关系,而员工主动型人格则能通过在该间接路径的第一阶段正向调节心理安全感的中介效应,使得谦卑型领导通过心理安全感的中介作用而促进员工建言行为的间接效应在主动型人格较强的员工身上表现更明显。     

浅谈我国公司人格否认制度

公司人格否认制度通过制止滥用公司独立人格的行为,来保护债权人及社会公共利益,平衡各方利益关系,体现了民法的公平和诚实信用原则。但我国公司人格否认制度尚存在不足之处,需采取切实有效的措施进行完善。     

创业型企业家研究新进展

从创业型企业家的定义出发,从背景特征、人格因素、创业精神等方面进行探讨,就目前创业型企业家研究新进展进行概括,对今后创业型企业家的研究有一定的指导作用。