How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness

This research empirically tests the combined effect of anticipated pride, anticipated guilt, and environmental consciousness in parallel to the Theory of Planned Behavior's main components on green purchase intention. For the first time, it also explores the interaction of environmental consciousness, anticipated pride, anticipated guilt, and attitude, respectively, on green purchase intention. Analysis of 304 responses collected from consumers in the United Arab Emirates revealed that environmental consciousness, attitude towards green products, anticipated pride, and anticipated guilt positively influence the intention to purchase green products, but not perceived behavioral control and subjective norms. Interestingly, anticipated pride increases green purchase intention under low level of environmental consciousness, while anticipated guilt decreases purchase intention. In contrast, anticipated guilt positively influences green purchase intention under high environmental consciousness, while anticipated pride does not. This study extends current knowledge related to green purchase behavior and provides a nuanced understanding of the influence of anticipated emotions. It also provides practical implications for marketers in the Middle East to formulate effective strategies to stimulate green products consumption.     

Unveiling ways to reach organic purchase: Green perceived value,perceived knowledge,attitude, subjective norm,and trust

This paper aims to investigate organic food consumption based on the perspectives of an extended research model by integrating the theory of consumption value (TCV) and the theory of reasoned action (TRA). First, we tried to find out how five consumption values of functional, social, emotional, conditional, and epistemic in classic TCV influence consumption choice especially in the sustainable consumption domain of organic food, interpreted as green perceived value (GPV) in the reflective-reflective second-order latent. Second, as an attempt to extend the classic TRA, this study included trust and perceived knowledge in the research model in addition to the subjective norm, attitude, and behavioral intention. A partial least square structural equation method (PLS-SEM) was adopted to examine our research model with 251 samples. Our results revealed that GPV significantly affects consumer attitudes. Consumer attitudes and subjective norms also have a significantly positive effect on purchase intention. As an extended TRA, GPV has a significantly positive effect on trust while trust significantly impacts purchase intention. Further, perceived knowledge positively influences attitude and trust. By jointly considering TCV and TRA, this study proposes several implications emphasizing how GPV and perceived knowledge affects consumers’ organic food consumption choice based on the role of increased trust.     

中国对外直接投资有助于沿线国家绿色技术创新吗——基于“一带一路”沿线国家数据的检验

“一带一路”沿线国家的绿色转型给中国承担新使命、促进国内国际双循环和绿色发展创造了新机遇。基于中国对外直接投资（OFDI）特征,研究其对“一带一路”沿线国家绿色技术创新的影响及作用机制。研究发现,中国OFDI主要通过绿色技术溢出机制、增长机制影响“一带一路”沿线国家绿色技术创新;该绿色技术创新效应随着互联互通合作水平提升而显著增强,且对沿线国家绿色技术创新的改善效果主要体现在高收入组国家。     

网络嵌入、绿色动态能力与企业绿色创新——环境规制和管理者环境注意力的调节作用

基于动态能力理论、社会网络理论和制度理论等,探讨网络嵌入对企业绿色创新的影响,并进一步考察绿色动态能力在其中的中介作用以及环境规制、管理者环境注意力的调节作用。运用多元回归和Bootstrap方法进行实证检验,结果显示：结构嵌入和关系嵌入对企业绿色创新均具有显著影响;绿色动态能力在结构嵌入、关系嵌入与绿色创新之间起中介作用;环境规制、管理者环境注意力均正向调节绿色动态能力与绿色创新间关系。     

农产品绿色供应链流通模式及运作流程研究

我国是农产品的生产和消费大国,随着农产品流通行业的迅猛发展,农产品安全及其所造成的环境污染问题越来越突出,农产品生产消费中的绿色化问题关系到经济的发展、环境的改善和国民的健康生活,本文认为,绿色供应链流通模式是解决这一问题的有效方式。文章首先对绿色供应链研究进行了综述,探讨了农产品绿色供应链流通模式的内涵;然后结合当前我国国情实际,提出了农产品绿色供应链流通构建模式,并从绿色设计、绿色采购、绿色生产、绿色营销和绿色物流五个方面分析了农产品绿色供应链的运作流程;文章最后提出,应从农产品流通信息体系、农产品物流体系、农产品标准化、政策扶持和供应链组织模式的优化等五个方面确保农产品绿色供应链流通模式的有效运行。     

韩国实施“绿色经济”，主打科技牌

本文对韩国2010年各项经济数据进行盘点梳理,对2011年各产业技术领域的科技发展指标进行分析展望。研究结果显示,后危机时代的韩国经济呈现较高幅度的恢复性增长,得益于政府加大了对提高未来国家竞争力核心源泉技术的研发及“低碳绿色成长”的科技投入,科技对经济增长的支撑作用明显增强。综合分析认为,新的一年韩国在发展“绿色经济”中仍将主打科技牌。     

Investigating the gap between citizens' sustainability attitudes and food purchasing behaviour: empirical evidence from Brazilian pork consumers

Consumers worldwide are increasingly concerned with sustainable production and consumption. Recently, a comprehensive study ranked 17 countries in regard to their environmentally friendly behaviour among consumers. Brazil was one of the top countries in the list. Yet, several studies highlight significant differences between consumers' intentions to consume ethically, and their actual purchase behaviour: the so‐called ‘Attitude‐Behaviour Gap’. In developing countries, few studies have been conducted on this issue. The objective of this study is therefore to investigate the gap between citizens' sustainability‐related attitudes and food purchasing behaviour using empirical data from Brazil. To this end, Brazilian citizens' attitudes towards pig production systems were mapped through conjoint analysis and their coexistence with relevant pork product‐related purchasing behaviour of consumers was investigated through cluster analysis. The conjoint experiment was carried out with empirical data collected from 475 respondents surveyed in the South and Center‐West regions of Brazil. The results of the conjoint analysis were used for a subsequent cluster analysis in order to identify clusters of Brazilian citizens with diversified attitudes towards pig production systems, using socio‐demographics, attitudes towards sustainability‐related themes that are expected to influence the way they evaluate pig production systems, and consumption frequency of various pork products as clusters' background information. Three clusters were identified as ‘indifferent’, ‘environmental conscious’ and ‘sustainability‐oriented’ citizens. Although attitudes towards environment and nature had indeed an influence on citizens' specific attitudes towards pig farming at the cluster level, the relationship between ‘citizenship’ and consumption behaviour was found to be weak. This finding is similar to previous research conducted with European consumers: what people (in their role of citizens) think about pig production systems does not appear to significantly influence their pork consumption choices. Improvements in the integrated management of this chain would better meet consumers' sustainability‐related expectations towards pig production systems.     

江苏后发达地区农村消费者行为特征分析及对策

近年来,江苏农村人口一直占50%左右。在收入低约束下,伴随着流动性约束以及未来收入和支出不确定性的影响,农村居民的消费倾向较低,消费结构也不够合理。本文在分析国内外学者对农村消费者的消费结构研究基础上,利用斯通的线性支出系统模型,对江苏省后发达地区农村消费者的行为进行实证研究,指出该群消费者现有的消费行为特点及存在的问题,并从政府和企业的角度提出了相应的对策。     

Evaluating green supply chain management among Chinese manufacturers from the ecological modernization perspective

Green supply chain management (GSCM) has become an emergent ecological modernization tool amongst Chinese manufacturers to balance environmental performance with productivity and business performance gains. Ecological modernization at the society level is influenced by restructuring policies and regulations. Some of these policies and regulations in China are focusing on enhancing energy savings and pollution reduction (ESPR). Based on a survey of 376 responses, we investigate whether different Chinese manufacturer clusters varying in their extent of implementing GSCM exist from this ecological modernization perspective. We also examine if Chinese manufacturers’ awareness of domestic and international environmental ESPR-oriented compliance is related to GSCM implementation and whether a mediating effect of regulatory pressure plays a significant role. The results highlight the varying pace of Chinese manufacturers to ecologically modernize with GSCM practices and the significance of regulatory pressure to diffuse the practices adoption by Chinese manufacturing industry. Implications of this research go beyond the manufacturers investigated in this study where similar occurrence of these relationships may exist in other regions.     

影响消费者选择安全农产品(食品)行为的实证研究——基于质量安全保障体系的视角

质量安全保障体系的健全完善对消费者增进安全农产品的消费具有促进作用,消费者需要易于理解、可操作性强、公开透明的制度体系规制下的安全农产品消费环境。为此,应加强安全农产品成本收益核算,理顺安全农产品价格;加强质量安全保障体系的建设,切实发挥保障食品安全的功能和作用;建立公开、透明的食品安全信息统一发布制度。