Sustainability and business-to-business marketing: A framework and implications

Researchers in several business disciplines have convincingly argued that environmentally responsible strategies can contribute to competitive advantage and superior financial performance. While debates on ecological conservation and environmental practices within marketing have raged for over three decades, much of the focus has been on identifying and targeting the environmentally-conscious consumer. Less attention has been given to marketing's role in a green supply chain and its interface with environmentally-friendly manufacturing and operations. We integrate disparate streams of research and develop a broader framework to understand the appropriate role and focus of business-to-business marketing in the supply chain for achieving environmental sustainability objectives. We identify three major strategies - the reduction of surplus supply of products, reduction of reverse supply, and internal marketing - where marketing's role in environmental sustainability is crucial for achieving superior competitive advantage and financial performance.     

中国体育彩票市场消费者经济行为的心理研究

本文通过对体育彩票的现状和消费者经济行为的心理分析 ,深入探讨了影响体育彩票消费的重要心理动因和消费者在购买体育彩票的过程中经济行为特征 ,并对中国体育彩票发行和管理提出规范运作、扩大消费群体年龄结构、丰富玩法等满足消费者心理需求的建议 ,以促进和实现中国体育彩票市场持续、快速、稳定地发展。     

促进节能减排税收政策研究

节能减排是近几年比较热门的课题之一。本文在总结发达国家和发展中国家通过税收制度促进节能减排和环境保护的实践与经验的基础上,对我国促进节能减排的现行税收政策进行了评价,提出了我国构建绿色税收体系的整体实施步骤和具体政策建议。     

Purpose and object of anti-consumption

A counter movement of anti-consumption runs from the very beginning of mass-consumption societies. Four distinct types of anti-consumers, simplifiers, global impact consumers, market activists, and anti-loyal consumers, have emerged in recent years. The primary focus of anti-consumption research has been on market activists and anti-loyal consumers. This article focuses on the other two groups (i.e., the simplifiers and global impact consumers). The authors address the need for scale development to measure the general anti-consumption attitudes of these two groups. The goal is to improve the ability to identify anti-consumption attitudes and to gain a better understanding of how anti-consumption relates to other key constructs such as self-consciousness, self-actualization, and assertiveness.     

A multiple perspectives view of the market case for green energy

This paper presents an exploratory evaluation of the market case for green energy. These energy sources are widely considered to have less of an ecological impact than conventional energy sources. The case for green energy is viewed from the multiple perspectives TOP (technical, organizational, personal) framework. The green energy technologies will need to meet certain technical, organizational and personal criteria and resolve key issues in order to address the barriers to market adoption. The multiple perspectives approach facilitates the evaluation of green-energy alternatives as potential new products which would enable organizations and individuals to meet both economic and green criteria that impact customer value creation. Given the present trends of increasing energy use and requirements to minimize environmental impact, green energy adoption may become a key element of strategies to ensure long-term economic growth.     

基于生态系统服务价值的武夷山市绿色GDP核算研究

20世纪60年代之后,随着全球性资源短缺、环境污染等问题的出现,仅用GDP表征国家的发展存在明显缺陷。基于此需要在国民经济核算中考虑自然环境成本,这类研究统称为绿色GDP核算。本文总结了基于生态系统服务的第二类绿色GDP核算方法,并引入一种新的核算思路：将直接生态系统服务（DES）的价值纳入GDP核算体系之中。该方法可在一定程度上减小这种重复计算的可能性。以武夷山市为例,应用这种基于生态系统服务价值的绿色GDP核算思路,计算了武夷山市2005年的绿色GDP。结果表明,武夷山市第二类绿色GDP的价值为153．2亿元,是当年地区生产总值的5倍。     

食品企业实施绿色营销的消费者博弈分析

步入21世纪以来,人们的生活水平日益提高,对日常饮食的质量要求也逐渐提高。食品企业实施绿色营销战略已是大势所趋,但是受绿色市场的信息不完全、消费者的绿色消费意识不足以及政府的监管力度不严等因素的影响,绿色营销举步维艰。本文讨论了消费者与绿色营销食品企业、非绿色营销食品企业以及虚假营销食品企业之间的博弈,在此基础上提出了建议。     

长株潭郊区农民绿色消费的调查与分析

绿色消费是以自然、和谐、环保以及健康为宗旨,包含多项内容的综合的现代消费模式,也是长株潭城市群构建“两型社会”的必然要求。由于各种因素的制约,长株潭郊区农民的消费习惯和行为方式与绿色消费有一定的距离。在“两型社会”建设的背景下,在长株潭郊区农民中普及绿色消费、树立正确消费观念的条件已经成熟。本文提出了一些普及绿色消费的政策建议。     

非处方药品消费者信息搜寻行为的实证研究——以天津地区为例

当前OTC市场存在进入壁垒低,产品同质化严重,市场竞争激烈等问题.政府部门应继续完善药房、药店的监督管理法规并保障其执行;继续加大对药剂师的认证与培训工作的力度,杜绝社会上一些不良风气对药剂师的侵蚀,以提高其在消费者心目中的地位,更好地指导消费者合理用药.企业应把平价大药房和社区药房作为现阶段的营销重点,更多地运用媒体广告来向消费者传递信息,同时,努力把握消费者购买决策的全过程,以期在各个阶段都能有效地对其施加影响.     

Critical consumer issues in St. Lucia: an examination of consumer challenges and related learning among rural adults according to income levels

Consumer education is a relatively new and growing interest in St. Lucia. Neither the government nor the National Consumer Association has established a consumer education programme to address the growing consumer concerns in the country. The purpose of this study was to examine critical consumer issues, related learning challenges and strategies among rural adults in St. Lucia according to income levels. Rural adult consumers are most disadvantaged in terms of levels of education, income and access to resources, which may help to prevent and mediate consumer concerns. The specific research questions examined were: (1) What is the nature of problems experienced by rural St. Lucian adult consumers in the marketplace? (2) How do rural St. Lucian adult consumers solve the challenges they encounter in the marketplace? (3) What is it like for rural St. Lucian adult consumers as they go about trying to learn to solve the consumer issues they face? and (4) What do rural St. Lucian adult consumers perceive to be the requisites for effective decision making in the marketplace? Data were collected using a questionnaire comprising of 29 questions divided into four sections (problems, strategies, solving consumer problems and making effective decisions) and two biographical questions. A total of 500 rural adult consumers were surveyed verbally through door‐to‐door contact. The findings of this study revealed that middle‐income rural adult consumers experience more problems in the marketplace than those with each lower or higher level of income. Middle‐income rural adult St. Lucian consumers in particular seek more information and are comfortable with using more strategies than the lower‐ and higher‐income rural adult consumers. This research gives us a better understanding of the problems faced by rural adult consumers based on their income. Research results will be useful to the government of St. Lucia and the National Consumer Association when they decide to establish an adult consumer education programme for St. Lucia.