Evaluation and simulation of the impact of land use change on ecosystem services trade-offs in ecological restoration areas,China

To restore China’s degraded environment and improve ecological balance, the government launched a land use policy known as the Grain for Green Program (GFGP), which is the largest ecological construction project in China or anywhere else. It has greatly increased the vegetation cover on the Loess Plateau but occupied the space of agricultural development (AD) over the years. Research on the impact of policy implementation on ecosystem services (ESs) and their trade-offs can support scenario analyses that provide realistic guidance for decision makers to formulate future regional ecological restoration planning. Our focus is Ningwu County and Jingle County on the Loess Plateau, a typical ecologically fragile and impoverished area where expansion of vegetation cover has driven extensive loss of farmland and its benefits to farmers.In this study, soil conservation (SC), water yield (WY), habitat quality (HQ), and food supply (FS) were selected to assess the change of ESs and their trade-offs in different scenarios that represent ecological restoration and land reclamation policies. The results revealed that overall ESs had the largest increase but there were more trade-offs among ESs under the GFGP scenario. For a single ESs, SC and HQ were increased while FS and WY were decreased under the GFGP scenario. From the view of trade-offs, the GFGP scenario exhibited more trade-offs than the AD scenario. Furthermore, compared to the GFGP scenario, the numbers of sub-watersheds with trade-offs of ESs decreased under the AD scenario. With more concern about the contradiction between implementing GFGP and protecting farmland, we confirm that it is extremely unwise to incessantly implement GFGP to improve overall ESs without considering the trade-offs among ESs. Given the certain sub-watersheds mainly developing agriculture, the AD scenario appears to best reduce trade-offs among ESs and ensure the improvement of ESs. Therefore, it is of great significance to realize the win-win situation of regional ecological and resource demand to find the most suitable development direction in the future.     

Do green HR practices enhance green motivation and proactive environmental management maturity in hotel industry?

The devastating effects on the environment have raised many questions on the environmental performance of an organization. As the environment is severely affected by the operations of giant businesses, i.e. ‘hotel industry.’ There is a need to explore the factors that influence employee environmental performance by incorporating green motivation and proactive environmental management maturity as mediators. The data are collected using the survey method. The statistical techniques applied to the dataset were confirmatory factor analysis and partial least square structural equation modeling. The findings reveal that green HR practices positively and significantly related to green intrinsic and extrinsic motivation and proactive environmental management maturity. Similarly, green motivation is significantly and positively linked with employee environmental performance. In contrast, proactive environmental management maturity is positively and insignificantly linked with employees’ environmental performance. In contrast, mediation analysis reveals that green motivation, i.e., intrinsic and extrinsic, partially mediates the association between green HR practices and employee environmental performance. However, no mediating effect of proactive environmental management maturity is found between the proposed associations. The paper contributes to the literature in many ways. Firstly, it explains the role of Green HR practices in forming green motivation among employees of the hotel industry, and previously no researchers studied this combination in the context of the hotel industry. Secondly, green motivation and proactive environmental management maturity are incorporated as mediators to have in-depth knowledge about the employees’ environmental performance.     

Disentangling green service innovative behavior among hospitality employees: The role of customer green involvement

Regardless of the role of customers in co-creating value with organizations, how customer involvement drives employees, particularly in the hospitality industry, to engage in green service innovative endeavors has been scarcely examined. This study seeks to uncover how and when customer green involvement nurtures green service innovative behavior among hotel employees. The dataset was formed from the responses from 519 employees and 84 managers working in Vietnam-based hotels and analyzed via multilevel structural equation modeling. The results demonstrated the role of hotel employees’ green information management motivations (i.e., green information proactiveness, transparency, and formality) in mediating the positive relationship between customer green involvement and employee green service innovative behavior. Internal green marketing orientation functioned as an enhancer for the effects of customer green involvement on green information management motivations. This research contributes to the stream of green behavior research by bringing together customer green involvement and green service innovative behavior in the hospitality literature and unraveling the mechanisms behind their relationship.     

Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective

Consumers' increased knowledge and awareness of environmental issues have not translated into a pervasive rise in purchasing green apparel, resulting in a phenomenon known as the ‘attitude-behaviour gap’. The current study seeks to explicate this gap by examining the drivers of green apparel buying behaviour. Towards this end, the study examines the association of environmental knowledge, green trust, and environmental concern with environmental attitude and green apparel buying behaviour. It further investigates the association of labelling desire and labelling satisfaction with this type of buying behaviour as well. In addition, the study uses the theoretical lens of the knowledge-attitude-behaviour model and attitude-behaviour-context theory to anchor its hypotheses. Cross-sectional data from 387 Japanese consumers analysed to test the conceptual model revealed that green trust, environmental attitude, and labelling satisfaction are positively associated with green apparel buying behaviour. Furthermore, green trust, environmental concern, and environmental attitude partially mediate the proposed associations, while age and gender moderate the association between environmental knowledge and environmental concern. The study's empirical insights thus lay the foundation for future research in this area and provide strategically relevant inferences for green apparel marketers and retailers.     

绿色产品创新对企业绿色竞争优势的影响

为了更好地增强企业绿色竞争优势，基于自然资源基础理论和绿色创新理论，构建了绿色产品创新-企业绿色形象-企业绿色竞争优势的理论模型，明晰了企业通过绿色产品创新构建企业绿色竞争优势的过程。结果表明，绿色产品创新通过企业绿色形象的中介作用提升企业绿色竞争优势；绿色创造力和商业环境动态性促进了绿色产品创新对企业绿色形象的影响，同时，绿色创造力进一步增强了企业绿色形象的中介作用。因此，企业在不断创新绿色产品提升其绿色竞争优势的过程中，应重视企业绿色形象的建立以及绿色创造力和商业环境动态性的影响，为企业提升产品创新能力和构建绿色竞争优势提供依据，助其实现绿色发展与可持续发展。     

基于资源生产率的城市绿色竞争力实证研究——以长三角16城市为例

城市绿色竞争力体现了可持续发展理念下城市竞争的内涵。考虑经济系统输入端的水、土地、能源等自然资源与输出端的废水、废气和固体废物等环境污染,构建城市绿色竞争力评价指标体系。应用聚类分析法,实证分析长三角16城市的绿色竞争力水平,识别影响城市绿色竞争力的主要因素。     

绿色供应链的数字化实现

文中详细阐述了绿色供应链的内涵及其框架体系,论述了数字物流系统的组成,提出了绿色供应链数字化实际上就是对物流供应链的整个过程进行数字化、物流电子化、物流经营网络化。     

金融消费者权益保护：市场失灵与政府介入

目前,我国金融消费者保护存在一些困境。市场在一定程度上可以为金融消费者提供相应保护,但是由于信息不完全、垄断性市场、搭便车以及外部性等问题,易造成市场失灵。政府介入在一定程度上可以弥补市场失灵,为金融消费者的权益提供有效保护。但是由于政府经纪人、执行不力以及腐败寻租等行为的存在,也极易导致政府失灵。因此政府介入金融消费者权益保护的同时需要注意政府失灵的防范。     

网络嵌入对企业绿色创新的影响与作用机制：吸收能力的中介作用

基于企业资源观与能力观,构建以潜在吸收能力与现实吸收能力为中介变量的链式中介模型,利用264份制造业企业调查问卷,探讨网络嵌入对企业绿色创新的影响与作用机制。研究发现：网络嵌入正向影响企业绿色创新;潜在吸收能力、现实吸收能力分别在网络嵌入与企业绿色创新间起部分中介作用,并共同在网络嵌入与企业绿色创新间发挥链式中介作用。该研究拓展了网络嵌入影响企业绿色创新的内在机制,揭示了外部网络资源与内部动态能力在实现企业绿色创新中的重要性。     

基于消费者购买决策过程的出版社网络营销策略研究

本文以消费者行为研究为基础,分析了出版社网络营销的现状,构建了网络消费者购买决策过程模型,通过对网络消费者购买出版社产品与服务六个阶段影响因素与存在问题的调查,制定出相应的网络营销策略。