基于体验视角的忻州顿村温泉旅游

本文以国内外温泉旅游相关研究入手,通过分析忻州顿村温泉旅游的发展现状、存在的问题、发展的机遇以及面临的各种挑战,进而提出科学规划温泉资源的开发、改革管理体制、深入挖掘温泉文化内涵、创新温泉旅游产品以及加大宣传力度等相应的发展对策,从而使顿村温泉旅游产品更具竞争力,赢得更广阔的市场。     

Would a single regional visa encourage tourist arrivals in southern Africa?

Although many studies have been done of factors impeding Africa's development as a tourism destination, few have focused on southern Africa, and to date none have questioned whether the current visa requirements affect the region's tourism industry. This paper investigates the potential impact of the so-called Univisa, a single visa for the Southern African Development Community (SADC) region proposed by SADC and the Regional Tourism Organisation of Southern Africa. It examines the possible effect of visa requirements on a destination's accessibility and visitor numbers. Two surveys revealed that inbound and outbound tour operators were relatively positive about the benefits the proposed Univisa would bring, but were concerned about other factors hindering tourism development in the region. The study revealed the complexities of a regional visa and found that even though a regional visa might alleviate some problems, it cannot be seen as an answer to the slow development of tourism in this region.     

观赏植物多媒体解说系统开发及其旅游科普应用

观赏植物对旅游目的地和旅游景区的形象提升起着重要的作用，同时也为大众的植物科普提供了契机。通过制作一套观赏植物多媒体解说数据库系统开发及其科普应用体系构建探索，以期为更多的人了解和应用观赏植物搭建立体化的信息传播平台。     

Relationship between the arrangement of shopping activities and consumer prepurchase perceptions of group package tours

Shopping is an indispensable part of a group package tour and an activity that substantially affects the travel experience and quality. However, few studies have focused on shopping-spot types and arrangements. This study examined the effects of shopping-spot types and arrangements in trip itineraries on consumer prepurchase perceptions. Survey data were collected from 282 outbound tourists in Taiwan. A 2?×?2 mixed factorial design was employed to test the hypotheses. Our main results demonstrate that a process-oriented shopping spot combined with an official tour itinerary was preferred by consumers. By contrast, a product-oriented shopping spot combined with a tourist shopping habitat was less preferred by consumers. The findings suggest strategic directions for travel managers to design package tour itineraries and conduct marketing planning. Managerial implications of this study and future research directions are discussed.     

Story Matrix工具在导游解说中的运用

为游客提供旅游目的地的相关信息并进行讲解是导游工作重要的组成部分。本文分析了目前导游解说中存在的问题,提出了如何将故事矩阵工具运用于导游解说的原则,总结出将故事矩阵工具引入导游解说中进行信息组织和处理,不仅有助于导游员有系统地准备导游解说内容,还能避免由于经验不足或知识欠缺造成解说中的盲目性,使导游解说由任意的个人行为变成有理性有系统的科学方法。     

广东惠州导游薪酬满意度实证研究——基于亚当斯公平理论模型分析

本文利用影响薪酬满意度的三个维度:薪酬水平、体系、形式来制定调查表,以惠州导游为样本进行问卷调查,了解其薪酬满意度现状,在使用spss13.0进行分析之后,首次将亚当斯公平理论与导游薪酬实践相结合,并提出改进的措施。得出只有制定公平的薪酬设计原则,并构建良好的薪酬内部、外部及个人公平性,才能提高导游薪酬满意度的结论。     

简析18世纪德国人赴法文化之旅的类型与内容

18世纪的欧洲处于巨大的历史变革之中,法国与德国的文化交流加速,而跨国旅行则起着极其重要的作用。社会不同阶层的人群对跨国旅行有着不同的目的和动机,正是这种不同对德法文化的传递产生了巨大影响。从文化传递的角度探讨18世纪德法之间不同社会背景人群的旅行,以及由此带来的文化传递。     

论香港全球旅游推广计划——对中国内地旅游营销活动的示范效应

香港的旅游营销活动具有一定的阶段性和延续性。从20世纪80年代的“专题促销计划”,到90年代的“综合促销计划”,再到新世纪的“全球营销推广计划”,每一阶段的旅游营销策略不同,营销主题和宣传口号也各有特色。在主题旅游产品的开发、推广、消费模式的建立、服务质量的完善及旅游计划的可持续发展方面,内地旅游业明显地存在许多不足,需不断完善和发展。     

基于服务管理角度的团队旅游干预行为的预防和控制

导游服务是旅行社产品由“虚拟”转化为“现实”的过程，它是一种专业的、高接触性服务。在此过程中，由于旅游者和旅行社、导游人员各自的利益基点不同，他们构成了一个统一对立的矛盾体，由此产生相互间的干预和控制。文章通过对旅游者干预行为的研究分析，提出了旅行社和导游人员预防、控制干预的措施，以期对提高旅行社产品的质量起现实的指导作用。     

Tour Guide Styles and Penal History Museums in Canada

Although the existing penal tourism literature examines displays at penal heritage sites, little research has explored the work of tour guides within them. Drawing from interviews and observations, this article assesses the styles of tour guides working at penal history museums in Canada. We situate carceral guides' styles along a continuum encompassing those who claim to convey historical facts as well as ones who explicitly engage in staging and performance, which are primarily responsive to penal tourists' expectations for fun and entertainment. In the discussion and conclusion, we address the practical implications of this assessment of guide styles. Copyright © 2015 John Wiley & Sons, Ltd.