Marketing communication and corporate identity: are they integrated?

Although corporate identity was originally defined in terms of the visual representation of a company, later writers employed broader definitions, which have highlighted the importance of the various forms of communication in corporate identity management. Recent models of the corporate identity management process have reflected the importance of communication in the management of corporate identity. Corporate communication has been regarded as being composed of three forms: management, marketing and organizational communication. Most organizations are structured such that management and organizational communication are closely aligned with the corporate identity of an organization. However, the conjunction between corporate identity and marketing communication is less discernible. It has been noted that the interaction between corporate and marketing communication is 'tentative and embryonic in nature'. The authors conducted empirical research, which explored the extent to which corporate identity was integrated into the marketing communication campaigns of these practitioners. The conclusions from this exploratory research suggest that there are substantial barriers to the successful integration of corporate identity with marketing communications. Barriers such as the importance of integration not being accepted by clients, the focus of marketing managers on short-term goals, too many people involved with managing the core message of corporate identity and an ad hoc approach towards marketing communication were important. Further research into structural and behavioural ways of overcoming these barriers could prove to be extremely valuable.     

Becoming a founder: How founder role identity affects entrepreneurial transitions and persistence in founding

We develop a new theory that views organizational founding as involving a role transition. Through the construct of founder role identity, we delineate how identity centrality and complexity affect individuals' ability to exit a work role in order to undertake founding activities. We argue that individuals are challenged to adjust to the founder role requirements and incorporate the new role into an overall self-concept. We then delineate how configurations of founder role identities influence persistence, and the longer-term outcomes of dormancy and successful founding.     

Asymptotic Theory for a Risk Process with a High Dividend Barrier

The only way to avoid ruin in the classical model of the collective risk theory is that the surplus increases to infinity. We consider a modified model with a dividend barrier that prevents this behavior. It is shown that there is a simple approximation formula for the time of ruin when the level of the dividend barrier is high and the Cramér-Lundberg condition is satisfied. A numerical example is presented in the case when the claims are exponentially distributed. The relation to queuing theory is used to derive the proportion of time the surplus is below some given level.     

The (re‐)configuration of production and consumption in empty nest households/families

In this paper we examine how the complex relationship between consumption and production evolves in empty nest households as individuals reconstruct their sense of self during periods of major household change and role status transitions. Specifically, we seek to understand the “lived experience” of mothers as they negotiate the role status transition on entering the empty nest stage of family life, and thus to provide glimpses of how women manage production and consumption in order to create family life across a variety of diffused sites as their children move away from home. The main themes to emerge from the data are: the distress associated with this role status transition as women re‐evaluate their definition of the self and their mothering role; and the evolving role of enacting love and mothering as the emphasis changes, in many cases, from production‐led tasks to consumption‐based activities.     

Identity,Ethnicity and Gender: Using Narratives to Understand their Meaning in Retail Shopping Encounters

This paper examines the ways in which two women (Sweetie and Desiree) experience a dissatisfying retail encounter. Citing data derived from memory-work methodology, we illustrate how stories can be used to gain a detailed insight into the complexity of consumption experiences and give voice to women consumers. By allowing women to write about, and critically reflect on their experiences, we show how consumers attach meaning to retail encounters and how we, as researchers can offer alternative interpretations of consumer behavior to those commonly reported in the literature. In this paper we use memories of "nasty" retail encounters to illustrate how social constructs related to identity, such as ethnicity and gender, have meaning in shopping experiences. Because of the new understandings possible via this method, we argue for using reflexivity in our research and analyses informed by feminism.     

Gumbel’s Identity,Binomial Moments,and Bonferroni Sums

Gumbel’s Identity equates the Bonferroni sum with the k ‐ th binomial moment of the number of events M_n which occur, out of n arbitrary events. We provide a unified treatment of familiar probability bounds on a union of events by Bonferroni, Galambos–Rényi, Dawson–Sankoff, and Chung–Erdös, as well as less familiar bounds by Fréchet and Gumbel, all of which are expressed in terms of Bonferroni sums, by showing that all these arise as bounds in a more general setting in terms of binomial moments of a general non‐negative integer‐valued random variable. Use of Gumbel’s Identity then gives the inequalities in familiar Bonferroni sum form. This approach simplifies existing proofs. It also allows generalization of the results of Fréchet and Gumbel to give bounds on the probability that at least t of n events occur for any A further consequence of the approach is an improvement of a recent bound of Petrov which itself generalizes the Chung–Erdös bound.     

Sustainable consumption: consumption,consumers and the commodity discourse

This paper examines the concept of sustainable consumption by focusing on the consumption habits of Irish consumers. The key research findings fit into three broad and interrelated categories. Firstly, whilst recent sustainable consumption literature suggests that new research should focus on the issue of consumption, in and of itself, our study shows that consumers themselves view environmental problems from a supply and not a demand perspective. They focus on issues such as recycling and waste and not consumption itself. Secondly, our study shows that consumers have green opinions about very diverse issues and these are directly related to the individuals' lifestyles. Finally, our research shows that “material green” consumers are buying into a particular image in their consumption practices. This is very much connected to the meanings of their consumption that are derived from the communication value they attach to commodities. As such our study provides support for earlier conceptual research which suggests that in order to encourage less consumption we must use existing commodity discourse to achieve such ends.     

Identity theft: An exploratory study with implications for marketers

Identity theft is the fastest growing crime in America, and millions of people become victims each year. Furthermore, identity theft costs corporations over $20 billion per year, and consumers are forced to spend over $2 billion and 100 million hours of time to deal with the aftermath. This paper uses a system dynamics model to explore policy options dealing with identity theft and to provide implications for marketers. The results indicate that the current approach to combating identity theft will not work. However, inexpensive security freezes could be effective, because they result in a nonlinear reduction in identity theft that is similar to the “herd immunity” seen in epidemiology. Thus, identity theft can be addressed by protecting just a fraction of the total population.     

皖南旅游区旅游形象整合及其营销

皖南旅游区的规划和建设已迫在眉睫,然而,现有学术研究却缺乏足够关江。基于区域旅游形象（TDIS）和整合营销（IMC）等理论,皖南旅游区须在旅游形象塑造、设计和推广方面加强区内外协同合作,构建并实施皖南旅游区旅游形象的整合营销传播战略和策略。