论“原乡规划”及其乡村规划思想

原乡规划借鉴老庄哲学顺应自然的无为自化思想,强调在规划过程中以无为作为最高境界,尊重自然,以实现自然境域下人们生活与生产的原真性,规划理念和方法强调人与自然的和谐,主张以自然为本,以居民为本,主张保持好原住民的生活方式,主张为人们提供本色的自然体验和生活体验。原乡规划运用于乡村规划的思想,是拒绝乡村的城市化,使乡村保持好乡村景观和乡村意象,是拒绝让城市病蔓延到乡村。     

Geodemographic and socioeconomic characterization of the retail attraction of leading hypermarket chains in Spain

This paper aims at examining the impact on demand of the competitive positioning strategies developed by the leading hypermarket chains in Spain. Specifically, the purpose is to carry out a geodemographic and socieconomic characterization of the potential consumers of each chain. As retail attraction has traditionally been divided into three components, distance, mass and image, a gravitational model is proposed which distinguishes them and facilitates the evaluation of existing differences across any a priori segmentation base. The empirical test identifies significant geodemographic differences in the retail attraction of hypermarket chains. Chains seem to target the whole market by developing an image balanced against the advantages and disadvantages derived from the spatial coverage strategy. Social class is not as good an indicator of hypermarket choice as expected, although some interesting patterns have been detected.     

视频节目复用情况下的一种码率控制方法

针对图像通信中多路节目复用的情况，采用联合码率控制的方法，通过参量反映图像的统计特性，进而根据图像的复杂程度在各路节目之间动态分配比特，以维持节目图像质量的均衡。试验表明，它优于传统的独立编码方法。     

具有监控功能的数码相机的研制

本文介绍了一种具有监控功能的数码相机的研制，包括其中的硬件设计和软件设计，该数码相机具有一般相机的基本功能。还具有监控功能，满足了一些实践应用场合的需要。     

Reflexive Organizing for Knowledge Sharing: An Ethnomethodological Study of Service Technicians

This study examines how organizing is done reflexively through practice in the context of knowledge sharing. Organizing concerns reduction of equivocality and sensemaking so that actions can be interpreted and coordinated. Reflexivity refers to the fact that this organizing is done through talk, and that talk is an action that requires organizing. To examine how this reflexive organizing is accomplished, detailed analysis of video‐recorded interactions among photocopier service technicians revealed various interactional methods to make actions of requesting and offering assistance understandable and relevant. To explain these methods, Goffman's concept of embedding is applied. By embedding other social situations in the current talk, one can project a certain sense of one's talk. This reflexive organizing clarifies that organizing is part of, not separate from, any practice and that knowledge sharing is accomplished not through a retrospective narrative but through reflexive construction of the situation in which talk is made possible.     

城市形象电视广告的营销效应研究

本文对中国各地城市形象广告投播情况进行了分析。以杭州在CCTV的城市形象广告效应为评估样本，探讨了城市形象广告如何在电视频道、栏目、时间、广告创意等方面进行合理的安排。作者最后提出了可资有关单位借鉴的6条建议。     

基于资源三号卫星数据的喀什市研究区的植被信息提取

通过利用喀什市研究区2012年的资源三号卫星影像,使用ERDAS软件首先提取归一化植被指数(NDVI),再使用Arc GIS软件对研究区的植被覆盖度进行估算,最后得出研究区2012年的植被覆盖度分级图,定量地说明了研究区2012年的植被覆盖情况。     

连续图像数字半调处理及性能分析

本文阐述了连续图像数字半调处理的基本理论，包括有序抖动数字半调处理、误差扩散数字半调处理，并对2种处理进行了性能分析。     

Does conspicuous decoration style influence customer's intention to purchase? The moderating effect of CSR practices

Using an experimental research design, this study examines the main effect of conspicuous hotel decoration style on consumer purchase intention, and tests the moderating role of corporate social responsibility (CSR) practices and the mediating role of image perception on the relationship between conspicuous decoration style and purchase intention with Chinese consumers. The results indicate that decoration style had a critical role in explaining Chinese customers’ purchase intention. Specifically, a low conspicuous decoration style led to stronger customer purchase intention than did a high conspicuous decoration style. The relationship between conspicuous decoration style and customer purchase intention was found to be fully mediated by image perception. The findings emphasize the significance of CSR in influencing Chinese customers’ purchase intention with hotels of a highly-conspicuous decoration style. Externally oriented CSR practices (i.e., corporate philanthropy, environmental protection) were found to be more significant in moderating the relationship between conspicuous decoration style and purchase intention than internally oriented CSR practice (i.e., employee treatment). Hotels engaging in philanthropy and environmental protection, can not only elicit a positive response from consumers, but also help mitigate the risks of a loss of organizational legitimacy as a result of high conspicuous decoration.     

Image Repair: Research,Consensus, and Strategies: A Study of the University College of Cape Breton

ABSTRACT

The University College of Cape Breton is located in Nova Scotia, Canada and is the only university college in the region. This unique model has created somewhat of an identity crisis for the institution, which in turn has fuelled a negative image in its local community. Image restoration, research, consensus building, and strategic planning will be discussed theoretically, with application to the university college experience. Benoit's theory of image restoration is tested and utilized within this post-secondary educational construct.