Four Mexican dreams: What will drive the Mexican millennial to invest?

The American Dream is a well-researched concept, but what would be its equivalent for Mexico? We investigate the Mexican Dream for young adults (25 to 35 year old Mexicans). The aim of the study is to develop an understanding of the core values of young Mexican adults reflected in their consumer behavior in the financial sector. We implement a cross-cultural consumer behavior framework by David Luna, in order to consider factors like culture, and value systems to uncover the Mexican Dream for young Mexican adults. In order to gather data for this study, six focus group discussions of key informants were carried out in specific areas, such as consumer behavior, futures images and Mexican culture among others. The results suggest that the core drivers of the Mexican Young adults, known as Generation Y, differ from the traditional cultural values in several ways. The results are used to create four images of the future in order to understand the young Mexican adults core drivers for the future: 1) Following the North Americans image describes a future based on the traditional Mexican values updated with a modern twist; 2) The Muddling Through image describes a future where the most important aspects of life go wrong; 3) the Telenovela combines positive and negative aspects in an image of the future; and 4) the Going European image strives for a civilized individualism within a welfare state.     

基于零树小波编码的改进算法研究

本文主要从小波系数的合理组织、对重要系数的量化；以及新型小波滤波器的构造三个方面分析了基于零树小波编码的改进算法。理论分析和实验验证表明，它们在压缩比、编码速度及硬件实现方面均有较好的效果。本文对这些算法从原理到性能进行了比较和讨论，说明了基于零树小波图像编码的研究方向。     

企业形象及其定位

企业形象是企业作为一个社会组织在人们心目中的评价、感受和地位。它的塑造是一项系统工程．应实现“整体最优”与“企业实态”一致,杜绝“虚假形象”。企业形象定位就是确定战略观点,确定企业在市场中的位置．包括企业人员形象定位、公共关系定位和品牌形象定位。     

基于纹理识别的胶印机墨杠故障检测方法

墨杠是一种常见的印刷故障,其产生的原因、诊断和解决方法一直是印刷领域的研究热点。本研究提出了一种基于纹理分析的墨杠检测方法：提取在印刷过程中形成的墨杠所包含的纹理特征,建立纹理图像数据库。通过高速CCD采集待检测印刷图像,求解印刷图像与标准图像的差影图像,从而得到缺陷图像,并求其纹理特征,通过纹理特征比对判断出现墨杠的原因。实验证明了该方法在印刷机墨杠故障诊断中的可行性。     

基于DTW算法的唇印识别

0引言 众所周知,指纹、足印、手枪子弹、射击特性及其头发、声音、血液、精液、DNA或者衣服上的纤维都可以作为犯罪证据。上述犯罪证据部分可直接在犯罪现场获取,另一些需要在警局或化验室才能获得,然后对这些证据进行分析和识别,以帮助抓获罪犯。     

2D实值离散Gabor变换及其在图像变换编码中的应用

为了获取竞争优势,越来越多的我国企业确定了以客户为中心的发展战略.为了增加消费者满意度,这些企业开始重视企业内部供应链的策划和管理.而在西方发达国家的一些企业,其供应链的策划,已经完成了组织内部的供应链一体化阶段,上升到能够带来更大效益和满意度的企业间供应链一体化发展阶段.为了迎接我国加入WTO后的种种竞争压力,先天不足的我国企业必须克服种种困难,重新确定企业在供应链中的地位,尽快建立起一种新的企业间合作伙伴关系.     

An Analysis of Regional Positioning and Its Associated Food Images in French Tourism Regional Brochures

Summary

The image of France has often been associated with that of food and wines and images of food products, vineyards and restaurants have traditionally dominated national and regional promotional strategies and tour operators' brochures alike. Indeed, food represents a powerful eye-catcher and a strong symbol of quality of life and authenticity, as a result it has represented an important theme used in advertisements. However, the food theme is in fact multiple and can also be used to portray symbols of cultural identify, communication and status. Therefore, the present study first aims at identifying the different food images that can be used by tourism advertisers in their promotional material. Secondly the study aims at investigating how different food images can be used for specific destinations' positioning strategies. The research uses a content analysis to identify the types of food images used in 19 French regional tourism brochures. Results show that country products/dishes and raw/natural products dominate food images followed by wine and vineyards images. Images of food producers, chefs, restaurants and the presence of people in the pictures on the other side are underrepresented. Parallels between the categories of food images used in brochures and the corresponding positioning strategies chosen by the regions are not very strong. Nevertheless, the study indicates that regions that position themselves on the traditional/rural/authentic theme use mostly images of raw products, country products and market scenes while only a few regions position themselves on the gastronomy dimension. In other terms, the cultural dimension of food as an identity marker for the regions is its principal use, and images of food associated to communicating/sharing or to status/lifestyle statements are rarely used in French regional brochures.     

Antecedents and consequences of destination image gap

The purpose of this study is to examine the antecedents that explain changes to the image that first-time tourists have (pre- and post-visit image gap) of a destination and its impact on satisfaction and loyalty through the design and validation of a model. The research has been carried out using a sample of 411 tourists in Tenerife (Spain). The involvement with the trip, the time dedicated to the search for information, and the number of attractions visited influence the change in cognitive image. The factors that explain the time spent searching for information are uncertainty, involvement, and duration and intensity of the visit. The positive gap in the image generates greater satisfaction, which has a positive impact in the loyalty.     

How to enhance the image of edible insect restaurants: Focusing on perceived risk theory

Although edible insects are getting attention all over the world, consumers are still reluctant to visit edible insect restaurants. Thus, the objective of this research is to explore what risks customers perceive in edible insect restaurants and how those risks affect the image of edible insect restaurants. More specifically, First, the results of principal components analysis showed that 21 perceived risk items were divided into seven factors: quality, psychological, health, financial, environmental, time-loss, and social risks. Second, five sub-dimensions of perceived risk had a negative effect on image, with the exception of financial and environmental risks. Lastly, image was found to increase intention to use, word-of-mouth intention, and willingness to pay more.     

浅析支票影像业务发展缓慢的原因与对策

支票影像交换系统上线以来,打破了支票使用的地域限制,实现了全国通用,对于提升支票使用率、完善我国支付体系、支持经济发展具有重要的现实意义。但是,经过几年的发展,支票影像业务并未见很大增长,业务量也主要集中在一些大中城市。本文对这一现象进行了初步分析,并结合实际给出了相关建议。