Life course pathways to business start-up

We explore how socially embedded life courses of individuals within Britain affect the resources they have available and their capacity to apply those resources to start-up. We propose that there will be common pathways to entrepreneurship from privileged resource ownership and test our propositions by modelling a specific life course framework, based on class and gender. We operationalize our model employing 18 waves of the British Household Panel Survey and event history random effect logistic regression modelling. Our hypotheses receive broad support. Business start-up in Britain is primarily made from privileged class backgrounds that enable resource acquisition and are a means of reproducing or defending prosperity. The poor avoid entrepreneurship except when low household income threatens further downward mobility and entrepreneurship is a more attractive option. We find that gendered childcare responsibilities disrupt class-based pathways to entrepreneurship. We interpret the implications of this study for understanding entrepreneurship and society and suggest research directions.     

How quality, value, image, and satisfaction create loyalty at a Chinese telecom

This study proposes and tests an integrative model to examine the relations among service quality, value, image, satisfaction, and loyalty in China. Analysis of survey data from 118 customers of a Chinese mobile communications company reveals that service quality directly influences both perceived value and image perceptions, that value and image influence satisfaction, that corporate image influences value, and that both customer satisfaction and value are significant determinants of loyalty. Thus, value has both a direct and indirect (through satisfaction) impact on customer loyalty. Other variables mediate the impact of both service quality and corporate image on customer loyalty.     

西方原产国效应理论研究回顾及其评价

原产国效应理论一直是西方营销学界长期关注和研究的热点,从1965年至今,这一领域的研究成果已日渐成熟。但国内对原产国及其效应的理论研究则刚刚起步。本文系统回顾了40多年来西方原产国及其效应理论的相关研究成果,对原产国效应理论研究的起源、发展过程、主要学术观点、最新研究进展等进行了总结和评述,并指出了当前研究的不足及未来研究的主要方向。     

岭南文化嵌入性对珠三角本土企业组织学习的影响

组织学习对企业的自主创新乃至整体进化具有重大影响,而组织学习在很大程度上是嵌入一定文化环境的珠三角本土企业的组织学习不可避免地受到岭南文化嵌入性的影响,而这种影响有很大一部分是"阻碍性"的岭南文化的偏向闭锁凝滞、拙于自我创造、缺乏价值理性、排斥正统正规、忽略正式组织等局限性在珠三角本土企业组织学习的取向上留下了明显烙印,并具体反映在知识来源、知识传播、学习主体、学习幅度和学习效果等方面     

Can users embed their user experience in user-generated images? Evidence from JD.com

Nowadays, massive user-generated images (UGIs) are posted online to convey users' experiences with specific brands or products. Thus, this visual information is precious, as it conveys users' actual and subjective feelings about brands and products. Because of the unprecedented quantity of images and the heterogeneity of their content, it is quite challenging for brand marketers and retailers to probe into subjective user experience in large-scale UGIs. To address this gap, this study aims to identify the connection between user experience and different image semantic features (i.e. centrality and richness) by using deep learning models. By employing objective data (8963 images) from JD.com and using deep learning algorithms (faster R-CNN), we found that users with positive user experience prefer to generate high-centrality and high-richness pictures. Our study enriches the relevant literature and provides valuable practical implications for brand marketers and e-commerce retailers. Based on findings of this work, relevant stakeholders can understand their users’ experience better from objective UGIs and devise corresponding recommendation and service strategies.     

Exploring the underlying factors of customer value in restaurants: A machine learning approach

This study explores the underlying factors of customer value in a restaurant setting by applying machine learning-based natural language processing techniques to the analysis of a vast amount of online customer reviews. The study identifies 14 factors that reflect a holistic view of previous research on customer value. The findings suggest that the comprehensive approach incorporating cognitive and affective aspects into the experiential perspective of value gain deeper insights into the nature of customer value. Moreover, the study uniquely finds new factors that prior research has rarely investigated. This study proposes a methodological framework that enables researchers to test the quantitative measure of customer perceptions derived from unstructured online reviews. Practitioners will be able to use the findings to understand customers better and enhance service operations.     

在低维空间实现的基于MP的图像稀疏分解

研究利用Matching Pursuit(MP)方法实现的图像稀疏分解算法，针对其中关键难题，提出利用在低维空间的搜索实现高维空间的搜索的快速方法。算法的有效性为实验结果所证实。     

Using Video Surveys to Access Dispersed Backcountry Visitors' Norms

Image Capture Technology (ICT), or the capture and editing of photographic images using microcomputers, has been used in a variety of settings to assess social and ecological impacts. This study illustrates the application of this technology in a VHS videotape survey designed to assess visitors' norms for varying numbers of watercraft, sounds from aircraft and motorized boats, and the acceptability of floating outfitting camps. Acceptability ratings for three setting contexts (access areas, attraction sites, and wild places) within Gwaii Haanas National Park Reserve, British Columbia, were evaluated. Methodologically, use of the videotape survey proved to be a cost effective vehicle in evaluating both sight and sound impacts. More than 75% of the respondents indicated that the images served as useful reminders of their visit and helped them articulate their norms. These normative standards were consistent with other studies conducted in backcountry areas. The implications of this technology for addressing natural resource management issues are discussed.     

城市新区设计中的文化植入

鉴于我国很多新区存在着文化建设滞后的问题,研究中尝试引入生物学领域的植入概念,力图通过这一概念促进城市新区的文化发展。植入概念包含三个要素——植入主体、植入客体、侵入;与之相对应,城市新区的文化植入主体是城市新区,植入客体是文化,而侵入是植入的途径;将城市设计作为连接城市新区与文化的媒介,亦即侵入的引申。城市设计所主导的文化植入研究,重点在于通过城市设计手段将城市新区的组成要素进行分解,在此基础上分析与这些要素相对应的文化类型,实现覆盖整个新区的文化情境。     

跨国汽车公司供应链深度嵌入及其驱动力分析

文章指出,随着供应链由早期的销售嵌入发展演变为研发—采购—生产—销售—管理的供应链深度嵌入与整合,跨国汽车公司在华供应链已构成其全球供应链网络的重要组成部分,并在区域性市场上发挥着极为重要的作用。文章认为,供应链深度嵌入及其链网整合,主要缘于市场和低成本战略的经济驱动以及中国产业发展的政策驱动。