旅行社员工流失成本计量分析

目前旅行社员工流失是普遍存在的现象，员工安全问题己成为旅行社管理者的重要议题。主要针对旅行社员工流失成本内容构成及其流失成本计量模型进行了探讨。     

旅行社与酒店对大学生素质能力需求差异及对策分析

适合的人才是最好的人才,面对大学生就业压力的凸显及行业竞争压力的提高,选对合适的人及培养合适的人,是企业及学校共同面临的课题。本文在调查研究的基础上,分析比较了旅行社与酒店对大学生素质能力需求的差异,并提出了相应的对策,以期对相关企业的选人及学校的育人有所帮助。     

基于“共同创造”的旅行社转型研究——以奖励旅游为例

网络化使旅行社的转型成为一个迫切的问题,商务旅游市场是旅行社转型的重要阵地,而定制化是商务旅游市场区别于传统大众观光旅游市场的重要特征,如何满足顾客的定制化需求是旅行社面向商务旅游市场转型的重要问题。文章以奖励旅游为例,指出与顾客组成项目小组共同创造价值是解决定制化实现旅行社面向商务旅游市场转型的有效方式,然后对旅行社与顾客如何共同生产、共同创造价值进行了分析,最后从参与驱动因素的角度将顾客参与共同创造分为外在性参与与内源性参与。     

A Conditioned Attitude Model of Individual Discriminatory Behavior—A Rejoinder

Abstract

This article examines tourist travel patterns at the meso level of a destination region. The destination region used for the study was Vancouver Island, British Columbia. A number of hypotheses were examined regarding the summer travel patterns in this relatively closed destination region. These included an assessment of the distance decay concept, as applied to the tourist volumes associated with increasing distance from the principal gateways, and an examination of area familiarity as an explanation of the distortion between reported and actual travel behavior. The actual travel patterns were subsequently used to create a probability matrix of future trip behavior for island visitors. The revealed travel patterns and the probability matrix are used to suggest some future tourism development and planning strategies for Vancouver Island.     

Travel motivation for Taiwanese hearing-impaired backpackers

Why do hearing-impaired people desire to undertake outbound travel as backpackers despite their hearing and speaking limitations? To investigate the reasons, this study applied the push and pull model of travel motivation as the framework. A total of 30 hearing-impaired backpackers participated in face-to-face interviews and responded to questions concerning their motivation to travel overseas. The results of this study reveal many unique motivation themes in the push and pull groups; specifically, five push themes (constraints of group tours, self-challenge, independence, different experience, and invitation by hearing-impaired friends) and two pull themes (enjoy local culture and lifestyle and the “I have been there” feeling) were identified. Furthermore, the participants’ desire to travel as backpackers is based on their previous negative experiences in group tours. Moreover, they prefer backpacking with hearing-impaired partners than with normal-hearing partners. Furthermore, for them, their independence enables them to their parents that they can travel alone. In addition, the study findings suggest that “communication negotiation” should be considered for inclusion in the motivation typology as a new dimension for hearing-impaired backpackers. Finally, the current study provides valuable insights into the behaviors of hearing-impaired backpackers and recommendations for tourism operators.